D2C brand Power Gummies is known for introducing chewable vitamin gummies for good health. Within 3 years of its inception, the brand witnessed a growth of 260.27 percent in 2019 and 181.41 percent for the year 2020-22, having served more than 10,00,000 customers while selling over 60,00,000 gummies.
Online, the brand is available through its official website along with other e-commerce platforms. Having expanded internationally to Dubai and other South Asian countries, the brand is available in numerous supermarkets and stores in Tier I cities across India.
Looking forward to expanding the company's footprint, Divij Bajaj, Founder & CEO, Power Gummies said, “We want to curate a power sphere, which is to bring to the world power - a portfolio of nutritional gummies that anticipate and resolve people's problems and encourage health with a winning network of happy people and building mutual loyalty. Create a community of power people, where people are inspired to be the best they can be and most importantly, power planet, enabling everyone to be an aware, responsible, healthy and happy global citizen that makes a difference.”
With key investors such as Wipro, 9 Unicorns Accelerator, DSG Consumer Partners III, Ekta Das, VCATAS investors the brand raised $6 million and currently stands at a revenue of approximately Rs 25 crore.
The brand is all set to enter mainstream categories- multivitamins, calcium, and detox. Power Gummies plan to increase its TAM by catering to a wider range of audience making its product available at affordable price points. The company aims to launch more than 40 variants in the next 5 years with SKUs catering to everyday health issues of people, starting from the kids’ gummies segment.