{D2C 100} Slurrp Farm: A Healthier Snack
{D2C 100} Slurrp Farm: A Healthier Snack

Wholsum Foods’ flagship brand Slurrp Farm aims to provide healthy, yummy, and natural snack and mealtime options for young children and their parents. Slurrp Farm’s target audience is moms, each of whom shares a universal concern - the problem of how to feed their children food that is nutritious and wholesome, while at the same time convenient for them to prepare in the midst of their busy schedules. 

Slurrp Farm currently majorly retails in India through its website as well as through leading e-commerce and quick commerce platforms such as Amazon, Big Basket, First Cry, and SwiggyInstamart amongst others. Its products are also available across select leading modern trade stores in India and the UAE as well as online in the UAE, US, and the UK. 

The company was born out of a concern that the current food system is broken, and requires innovation and creativity to re-introduce sustainable, nutrient-dense, and diverse ingredients back into children’s diets.

“In three years, we aim to positively impact the eating habits of at least 10 million children and provide a platform for sustainable food ingredients to become easily adopted and be working directly with farmer co-operatives to establish millets as the future quinoa or rice equivalent. We want to grow to become a house of millet-based brands made using zero junk ingredients,” said Meghana Narayan and Shauravi Malik, Co-Founders of Wholsum Foods.

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