The crowded markets and malls have prompted many international brands to tilt their spotlight to India since post-Covid markets recovery seems to be at an all-time high for retail brands.
The latest in the queue are Paris’s Marie Claire and Swiss Brand which are keen to have a multifold presence in India in retail, clothing, and other lifestyle products.
Both brands have taken up brand licensing as their preferred route to speed up their India penetration. The Global Brand Licensing Firm Bradford has received the mandates from both brands for their India entry.
“The licensing model will help the brand have its presence across multiple new segments, which is propelled by an endeavor to bring in the best products and services to our consumer base and continue to grow our patrons across India," said Roberto Bré, Brand Architecture Partner, Marie Claire.
Marie Claire while having a significant presence across the globe in beauty cosmetics etc. is looking to launch its niche cosmetics range in India, later they will go with salons, and beauty, and wellness academies as well.
The Swiss Brand provides travel equipment solutions to travelers worldwide and intends to capture a larger share of the Indian market with casual clothing such as t-shirts, shirts, jackets, trousers, jeans, shoes, socks, etc.
"Since its establishment, Swiss Brand is a lifestyle brand created to provide innovative solutions for everyday life. We are excited to partner with Bradford India, believe that licensing model will help the brand have a presence across multiple segments, which is driven by an effort to bring best-in-class innovative products to our customers and grow the Swiss Brand community across India," said Richard Sosnoff, VP Global Sales, Swiss Brand.
"Licensing is a multibillion-dollar market worldwide, and it is rapidly evolving in India. Because there is a high demand in the Indian market for the categories that Swiss Brand is bringing, licensing is an easy way for a brand like Swiss Brand to be a part of the growth story. Following a successful rollout, strategic partners are being solicited to license Swiss Brand in a variety of categories, with long term vision and establish 150 Cr business within first 3 years,” said Sachin Goel, Executive Director & CEO, Bradford-India.