udaan has announced that over 1.7 billion products catering to over 22 million orders were shipped in CY 2022. These orders were shipped to 1200 towns & cities covering 12500 pin codes across all states of Bharat. Under the essentials category (fresh, FMCG, staples, pharma), the platform catered to 17 million orders, and over 9 lakh tonnes of products were shipped through the platform. Through udaan, 131 million products were shipped under the discretionary (electronics, general merchandise, and lifestyle) category catering to 2.5 million orders. During this period, 586 sellers on the platform achieved sales worth Rs 1 crore each, while 174 sellers did business worth Rs 2 crore on the platform.
Leveraging the power of technology and the internet to enhance Kirana commerce in the country, udaan is also encouraging digitization of payments among small retailers/kiranas. During CY 2022, 25 percent of retailers on the udaan platform adopted digital means of payment.
Essentials Business (Fresh, FMCG, Staples, Pharma):
In CY 2022, udaan witnessed a huge surge across the essentials category with a repeat purchase rate of over 89 percent highlighting the strong relationship it enjoys with its partners. 320 million biscuit packets, 210 million beverages (units), 125 million namkeen packets, followed by ready-to-eat products - 85 million noodle packets and 36 million chocolate packets were shipped through the platform. In addition, 430 million personal care and 210 million home care items were sold in CY 2022. The highest demand for these products came from Uttar Pradesh, Delhi, Karnataka, Maharashtra, and Telangana.
Over 9 lakh tonnes of food products (staples and FMCG) were shipped through udaan in CY 2022. 7.5 lakh tonnes of staples, which included 3.3 lakh tonnes of sugar & oil and over 4 lakh tonnes of rice, pulses, and flours, were shipped across Tier I, II & III cities of India. The highest demand for these products came from Karnataka, followed by Uttar Pradesh, Maharashtra, Delhi, and Telangana. In addition, over 1.5 lakh tonnes of FMCG products were shipped through udaan and a large volume of orders for these products came from Uttar Pradesh, Delhi, Karnataka, Maharashtra, and Telangana.
Discretionary Business (Electronics, General Merchandise, Lifestyle):
In CY 2022, udaan’s Electronics Business catered to 2.5 million orders and over 71 million products were shipped through udaan. This included 65 million+ accessories and consumer electronics and 6 million mobile handsets. The large volume of orders for electronics products came primarily from Karnataka, Assam, Uttar Pradesh, Andhra Pradesh, Bihar, Tamil Nadu, and West Bengal.
Retailers in the General Merchandise & Hardware category placed orders for over 30 million products. The demand ranged from 4 million Cleaning Products & Kitchen tools, 4 million Plastic products, 3 million Appliances & Cookware items, 3 million Metal utensils, and 2 million Cycles, Toys & Baby Care products. The large volume of orders for general merchandise items was from the North-East, Bihar, Jharkhand, Uttar Pradesh, Odisha, and West Bengal.
udaan’s Lifestyle Business comprising Clothing, Accessories, and Footwear facilitated the shipping of over 30 million products catering to 1 million orders in CY 2022. Around 12 million men’s t-shirts & shirts, 9 million pairs of footwear, 6 million womenswear, and 4 million kids' Clothing were shipped across India. The highest demand for Lifestyle products came from Bihar followed by UP, Assam, Karnataka, Odisha, and Maharashtra.
Sellers who did Business worth Rs 1 Crore Each:
586 sellers achieved the landmark of selling products worth INR 1 crore through the udaan platform during CY 2022. Out of them, 247 sellers were from the Electronics business, 120 sellers from Lifestyle, and 219 sellers from the General Merchandise business. In addition, 174 out of the 247 sellers in the Electronics business achieved sales of over Rs 2 Crore during this period.
Vaibhav Gupta, Co-Founder and CEO, udaan said, "We are witnessing solid growth across our businesses – Food, FMCG, Electronics, Lifestyle, General Merchandise, Pharma - and will continue to focus on strengthening our customer value proposition to ensure high buyer repeat rates. We are continuously strengthening our relationship with various Brands and they are witnessing strong growth on the platform."
"Having achieved positive unit economics in H1'22, our focus is to continue the robust growth momentum achieved in the last two consecutive quarters. With scale, efficiency and network reach, our aim is to offer the benefits of eCommerce to millions of retailers and kirana stores across Bharat,” he added.