Showing 1 - 11 Articles out of 11
Personalisation is very important element and if done correctly can spark up the profits in no time. Retailers worldwide including India are realizing the relevance of this invisible tool and using state-of the art technology to give an edge to their pers
Talking from licensee’s perspective, 6 years ago corporate licensing was a model only for certain kind of licensees so only big conglomerates used to practice corporate licensing.
Doraemon has gotten too old for this generation of kids, but Frozen never gets old. For me selling a Doraemon is difficult than selling a Princess or Frozen merchandise, says Samir Virani of Its Our Studio.
Over the last 2 years, Indian eCommerce majors such as Myntra, Snapdeal, Amazon etc have joined forces with more than 100 international brands.
Ferrari has rolled out its second- innings and this time, it seems like it could be a longer one.
Luxury brands have been making an entry in Indian retail scenario with high expectations, but finding themselves unable to sustain and succeed in the Indian market, they result in an eventual exit.