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Showing 1 - 11 Articles out of 11

How personalization is transforming Retail?

Personalisation is very important element and if done correctly can spark up the profits in no time. Retailers worldwide including India are realizing the relevance of this invisible tool and using state-of the art technology to give an edge to their pers

BY Shipra Srivastava  |  Sep 14, 2017  |  comments ( 0 )  | 

HP Inc. ties-up with watch licensing partners

The watches will range from 195 USD to 325 USD and will be sold in the US, Canada, the UK, Spain, Germany and the Netherlands.

BY Indian Retailer Bureau  |  Oct 14, 2016  |  comments ( 0 )  | 

This is how licensing industry is moving beyond characters and TV properties

Talking from licensee’s perspective, 6 years ago corporate licensing was a model only for certain kind of licensees so only big conglomerates used to practice corporate licensing.

BY Chitra Johri  |  Jun 29, 2016  |  comments ( 0 )  | 

What makes Back to School category a hit among brands?

Doraemon has gotten too old for this generation of kids, but Frozen never gets old. For me selling a Doraemon is difficult than selling a Princess or Frozen merchandise, says Samir Virani of Its Our Studio.

BY Gargi Bhardwaj  |  Jun 04, 2016  |  comments ( 0 )  | 

Why international brands chose online itinerary to enter into Indian market?

Over the last 2 years, Indian eCommerce majors such as Myntra, Snapdeal, Amazon etc have joined forces with more than 100 international brands.

BY Sahil  |  Jan 28, 2016  |  comments ( 0 )  | 

Luxe Retailers find India an Upscale Excursion

The sale of luxury products in India has gone up by 25 per cent in 2015, according to research firm Euromonitor.

BY Nitin Abbey  |  Jan 14, 2016  |  comments ( 0 )  | 

Ferrari makes a comeback, launches dealership in Delhi

Ferrari has rolled out its second- innings and this time, it seems like it could be a longer one.

BY Indian Retailer Bureau  |  Dec 01, 2015  |  comments ( 0 )  | 

Luxury retail in India – fight or flight of brands?

Luxury brands have been making an entry in Indian retail scenario with high expectations, but finding themselves unable to sustain and succeed in the Indian market, they result in an eventual exit.

BY Guest author  |  Dec 01, 2015  |  comments ( 0 )  | 

Flipkart unveils a lifestyle page 'Fashion Files’

Flipkart has launch ‘Flipkart Fashion Files’, an exclusive lifestyle content page on its platform.

BY Indian Retailer Bureau  |  Nov 28, 2014  |  comments ( 0 )  | 

Economic slump, says who?

Luxury buyers stay immune to droopy Indian economy, continue buying.

BY Gunjan Piplani  |  Aug 06, 2012  |  comments ( 0 )  | 

Merchandise gets the luxury touch

Indulging in luxury becomes easier

BY Arindam Ghosh  |  Oct 01, 2010  |  comments ( 1 )  |