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Showing 1 - 15 Articles out of 136

Five Insights from accessory brand Baggit for 2018

In order to grow, the company needs to collaborate with another brand. Creating an ecosystem to the collaborations gives value to end customer in a humongous state.

BY Sharmila Das  |  Aug 29, 2018  |  comments ( 0 )  | 

Google, Amazon and Jio are India's Most Influential Brands: Ipsos

Leading research agency Ipsos has compiled the data of top 20 influential brands of India.

BY Shipra Srivastava  |  Aug 02, 2018  |  comments ( 0 )  | 

Refurbished product platform Togofogo to launch 100 stores by 2020

With the demand for refurbished or second-hand smartphones predicted to grow by up to 27% in the coming two years, Togofogo wants to significantly capture the offline market through an organized channel.

BY Sharmila Das  |  Jun 22, 2018  |  comments ( 0 )  | 

What encourages big mobile brands to open doors to experience stores

No doubt online market has surely caught the consumer's eye for buying products, but today consumers like to touch and feel the product they choose to buy. Catering this need, many big brands are opening their experience stores.

BY Shwetha Satyanarayan  |  Dec 01, 2017  |  comments ( 0 )  | 

How Amazon is boosting prime membership to increase conversion?

As per the data released by Amazon India Prime members ordered close to 3 times more on Prime Day than normal days.

BY Shipra Srivastava  |  Jul 14, 2017  |  comments ( 0 )  | 

How Virtual Reality can change the game for Retailers

Big brands like Ikea, Lowe's, Topshop, Samsung and North Face are turning to VR to sell products,boost their brands and make shopping more fun.

BY Guest author  |  Jan 16, 2017  |  comments ( 0 )  | 

How Indian e-retailers survived 2016..

E-commerce is big business and getting bigger every day. Online shopping has been embraced by Indians with close to 25-30 million adults made purchase via the internet in the last year.

BY Shipra Srivastava  |  Jan 10, 2017  |  comments ( 0 )  | 

Refurbished phones - a hot selling product this festive season

Refurbished phones do not mean broken phones, as most of the refurbished stock is due to change-of-mind returns.

BY Joyshree Saha  |  Nov 03, 2016  |  comments ( 0 )  | 

Google smartphones to give competition to all the leading brands

Google Pixel and Pixel XL smartphones will be the first 'Made By Google' smartphones, which will be sold online and through a number of multi-brand retail stores from 25th October.

BY Indian Retailer Bureau  |  Oct 25, 2016  |  comments ( 0 )  | 

Airports - The next battleground for retailers in India?

Delhi International Airport Ltd (DIAL) surpassed the 48 million passenger mark in FY2015-16, witnessing a growth of 18 per cent in traffic over the previous year.

BY Guest author  |  Oct 20, 2016  |  comments ( 0 )  | 

Intex aims to have INR 1500-crore production unit in Uttar Pradesh

Intex is known as one of the leading electronic device producers of the country. It produces electronic devices such as washing machines, mobile phones, LED TVs and mobile accessories.

BY Indian Retailer Bureau  |  Oct 19, 2016  |  comments ( 0 )  | 

Airports - The Next Battleground For Retailers In India

Very high returns for some brands from their airport stores explain why this format is turning so lucrative.

BY Guest author  |  Oct 12, 2016  |  comments ( 0 )  | 

Samsung installs its biggest store in South Extension; Equips it with 4D chairs

The store will set a new benchmark in terms of enhancing consumers' experience and will further motivate them to invest in Samsung products and technology.

BY Indian Retailer Bureau  |  Sep 01, 2016  |  comments ( 0 )  | 

Toshiba and Sharp to lock horns with leaders of the Indian electronic market

Companies such as Samsung, Sony, LG which are right now at the driving seat, might revamp their marketing strategies to tackle the two new entries.

BY Indian Retailer Bureau  |  Jul 05, 2016  |  comments ( 0 )  | 

Reliance Digitalís move to spur sales of Lyf phones

Market trackers and retailers expect the brand to grow as Reliance Jio Infocomm approaches the commercial launch of its 4G services, widely expected to be in December.

BY Indian Retailer Bureau  |  Jun 03, 2016  |  comments ( 0 )  |