The Future of Digital Marketing in India and How Retail Brands Can Benefit From It
This is the era of digital marketing. With the rise of online shopping, every store requires an online marketing strategy to reach its audience and…
Furniture and Home Categories on the Rise in 2022
In the first half of 2020, India’s home and the furniture industry was severely impacted by COVID-19. The magnitude of the impact was such that it…
Sustainability in Retail: The Benefits of Integrated ESG Data
The retail industry landscape has rapidly developed and also faced some challenges like globalization, which introduced new competitors, and the…
Gen Z and Millennials Increasingly Willing to Buy Directly from Brands, Bypassing Traditional Retail Channels?
Gen Z and Millennial shoppers are now more likely to order products directly from brands, and 72 percent of all shoppers expect to have significant…
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The New Wave of Wellness and its Chances of Sustenance
Wellness, as a concept, is not a new one, but somehow got insanely popular over the course of the pandemic. Having been forced to live unusual…
72 pc of Consumers Spent More on Fashion in 2021 Than The Previous Year
72 percent of consumers have spent more on fashion in 2021 than the previous year, indicating a resurgence in consumer spending and demand in the…
How D2C Brands Are Redefining the Way Consumers Shop
D2C industry is growing at a rapid pace. More than 800 brands have already entered the space and many more are expected to join the league.…
How Omnichannel Retail Is Going To Be The New Normal
The unprecedented conditions caused by the coronavirus pandemic threw the spotlight on a trend that has been around for over a decade: omnichannel…
Why do E-commerce Businesses Need to Revamp their Finance Operations
Today’s consumers have changed what it means to shop on the internet. Shoppers look for a highly personalized but consistent shopping experience.…
5 Things Consumers Should Keep in Mind while Buying Jewelry Online
The internet has redefined the shopping behavior of consumers across the globe. Digital space has emerged as the new hotbed of advertising, shopping…
How Jewelry Industry will Get Back on its Feet after the Pandemic
The outbreak of Covid-19 pandemic has created havoc across the world. With weddings being postponed/ canceled, the jewelry business has also been hit…
Where does Gen X Stand in Determining the Turn of Beauty Industry
Gen-Xers are self-sufficient, resourceful, and individualistic people who are accustomed to caring for themself since before reaching adulthood. They…
How Bright is the Future of Luxury Consumption in India
Over the next decade, the Indian luxury market is well poised to see positive growth on the back of economic development, greater connectedness, and…
How Consumers are Making the Most of 2 mn Deals Offered on Amazon Prime Day
Amazon is offering more than 2 million deals for Prime members in 20 countries on Prime Day that started on June 21. The savings extravaganza has…
Why Consumers Prefer Mobile Apps for Small Ticket Size Transactions
Groceries, petrol stations, restaurants, clothing and apparel, specialty retail, pharmacy and medical, hotels, jewelry retail, household appliances,…
How D2C Brands Can Scale Their Business Online?
India is the fastest-growing market for e-commerce business, according to global reports. Coupled with the advantage of technological support, apps…
How Indians are Indulging Themselves in Revenge Shopping
“Living well is the best revenge” - George Herbert After spending weeks cooped up at home, will consumers swarm outside to spend some cash?…
6 Things Consumers Should Keep in Mind While Shopping Online
Shopping online is convenient and safe as people are asked to stay at home and maintain social distance to stop the spread of Covid-19. Shopping…
Fashion 2.0: How Retailers are Adapting to Next Normal in Retail
The pandemic has completely changed our daily life. It has also bought in multiple challenges and new rules for the retail business. With social…
How Retailers Can Eliminate Fraud in E-commerce
As the recent surge of COVID-19 cases in India has taken hold, civic authorities across the country have imposed curfews and lockdowns to restrict…
How Retailers are Innovating to Transform Disruption into an Opportunity
The retail industry has seen rapid changes in the past few years, as pandemic has made the industry move beyond its limit in these turbulent times.…