Today, the rule book for what it means to be a luxury brand that is loved by its customers has profoundly changed. It's no more just about making the finest product.
The world of fashion is an ever-changing dynamic platform where the trends come and go. The fashion enthusiasts live updated with the latest trends and tend to upgrade their wardrobe all the time
The business of luxury resale is booming across geographies. Some analysts claim its the low price point that excites the young Luxury fashion consumers while fashion insiders say its the lust for a markdown that makes it exciting to shop.
Traditionally Infrastructure hassles and lack of clear guidelines along with high import duties & counterfeit market are few substantial reasons to prevent luxury retailers from directly investing in Indian markets.
Consumers across the globe are now more demanding of products, services and brands than ever before and are using digital tools to articulate and fulfil their needs.
Marketing of luxury products especially online continues to be a challenge in India. Consumers are comfortable shopping for regular consumption brands, they dont want to risk experimenting with expensive products and categories online.
Slowdown in China, better economic growth and retail facilities here and the possibilities of an omni channel strategy have triggered these launches in India.
Looking at today's eCommerce horizon and increasing digital connectivity across the country, many online marketplaces are eyeing big to make luxury a mainstream eCommerce vertical.
The luxury market in India is quite attractive but entering and sustaining in the marketplace, calls for investments and patience as returns are not very quick.