4 Luxury Marketing Strategies to win New Age Consumers in 2020
4Min Read
Today, the rule book for what it means to be a luxury brand that is loved by its customers has profoundly changed. It's no more just about making the finest product.
Gucci
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4 case studies that prove future lies in experiential retail
3Min Read
Following are few case studies demonstrating evolution of modern retail stores which can overcome the challenges eCommerce has brought.
This is how you can serve conscious customers
2Min Read
So what do customers value the most in a brand- is it price, quality, innovation or uniqueness?
Top 10 shopping destinations creating a different world for the customers to experience
3Min Read
The world of fashion is an ever-changing dynamic platform where the trends come and go. The fashion enthusiasts live updated with the latest trends and tend to upgrade their wardrobe all the time
How Indian Luxury Market is Growing?
3Min Read
In the number of Indian Ultra High Net Worth, the luxury market has encircled an impressive huge growth of 340%
How pre-owned luxury portals are using exclusivity as an influential factor in online arena?
4Min Read
The business of luxury resale is booming across geographies. Some analysts claim its the low price point that excites the young Luxury fashion consumers while fashion insiders say its the lust for a markdown that makes it exciting to shop.
Challenges for the luxury brands!
3Min Read
Traditionally Infrastructure hassles and lack of clear guidelines along with high import duties & counterfeit market are few substantial reasons to prevent luxury retailers from directly investing in Indian markets.
Which consumer trends will reign in 2017?
4Min Read
Consumers across the globe are now more demanding of products, services and brands than ever before and are using digital tools to articulate and fulfil their needs.
How luxury brands like Gucci, Dior are gearing up for Indian e-commerce space
5Min Read
Marketing of luxury products especially online continues to be a challenge in India. Consumers are comfortable shopping for regular consumption brands, they dont want to risk experimenting with expensive products and categories online.
Valentino Italian fashion house's Indian endeavor
1Min Read
Slowdown in China, better economic growth and retail facilities here and the possibilities of an omni channel strategy have triggered these launches in India.
Ray-Ban to fight off counterfeits; launch eCommerce portal
2Min Read
Brand like Ray-ban, Gucci, Dolce & Gabbana, Louis Vuitton and Versace are some of the brands most affected by counterfeiting.
Safilo's retail expansion; launches Dior eyewear in India
1Min Read
Two months ago, India was included in Safilo's Dubai-based Middle East and Africa operations, moving out of the Asia-Pacific region.
Alexander McQueen inks pact with Procter & Gamble for fragrance
1Min Read
P&G Prestige is responsible for Gucci, Dolce & Gabbana and Hugo Boss fragrances.
Why luxury eCommerce is poised to grow in India
2Min Read
Looking at today's eCommerce horizon and increasing digital connectivity across the country, many online marketplaces are eyeing big to make luxury a mainstream eCommerce vertical.
Paytm to launch eCommerce platform for luxury products
1Min Read
Paytm could enter into the luxury space by launching an online and mobile ecommerce platform exclusively for luxury products.
Indian luxury: Multi faceted
3Min Read
The luxury market in India is quite attractive but entering and sustaining in the marketplace, calls for investments and patience as returns are not very quick.
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