Online vs Brick-and-Mortar: Adapting Incense Retail to Changing Consumer Preferences
Indian Retail industry has seen tremendous change especially in the consumer behavior and preferences. This is also the same in the case of the…
International vs local : It is about the ‘Survival’ of the fittest
International brands such as Zara, H&M, and Forever21 etc. have started taking sizable share in Indian fashion market. Indian consumers have…
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