Why Social Media Should be at the Forefront of any Marketing Strategy for Retailers
When the pandemic struck, many retailers quickly pivoted from brick-and-mortar to online sales. With this quick shift to digital came the increased…
Festivertising: How Brands are Thriving with this Money-Making Marketing Strategy
India is a land of festivals, no matter the season, there is always some sort of festival going on. From Makar Sankranti in January to Christmas in…
Why a Holistic Approach to Retail Sales and Marketing is Essential to Positive Brand Development
Some years earlier, businesses were struggling to remain relevant in a supersaturated market, when the Holistic Marketing approach emerged. The model…
Content Strategy and Marketing: The Key Differentiator for Building Strong Brand Value
Content has always been hailed as the king. Content marketing and content strategy are important pillars of the marketing efforts of any organization…
Explore Upcoming Events And New Age Agendas
  • Startup Awards 2024
    8 March, Hotel Sheraton Grand, Bengaluru

    Poised to be India's hottest start-up carnival, Startup 2024 is conceived as the microcosm of elements that promote the startup zeal.

  • W3 Summit
    8-9 March, Hotel Sheraton Grand, Bengaluru

    There is a new web/internet which is radically changing how we invest, interact, live and work. Besides upending the way people manage their finances, Web 3.0 is also stimulating brands and entrepreneurs to innovate for both the physical and virtual worlds.

  • W3 Awards
    9 Mar, Hotel Sheraton Grand, Bengaluru

    The W3 Awards will honor Web3's brightest and boldest innovators and Entrepreneurs in March 2024.

  • FROEXPO Hyderabad
    16-17 March, Hitex Exhibition Centre, Hyderabad

    Unveiling a world of opportunity at India's leading Business & Tradeshow.

  • Restaurant Awards 2024 Mumbai
    19 Mar, Hotel Trident, Mumbai

    Restaurant Awards 2024 is the top honour bestowed upon the greatest in the industry who have tirelessly dedicated their lives walking an extra mile to raise the bar of the Food & Beverage Sector.

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Tips to Build a Strong Disruptive Marketing Strategy
Marketing professionals are always looking for new and creative ways to stand out from their competition. Disruptive marketing is all about being…
Why Zippo is Bullish on Indian Market
Zippo has been in the Indian market in one form or another for several years. The brand used different distribution patterns, and a couple of years…
Top 5 Places Where Artificial Intelligence is Used to Boost Brand Campaigns
Media and brand campaigns have always been an integral part of any consumer brand’s marketing strategy. However, the curation and implementation of…
How Orika is Adding Spice to Consumers' Lives?
Established in 1982, Paras Spices Pvt Ltd is known for its unique and legendary array of spices, herbs, dehydrated vegetables, chicory, and an…
80 pc of Brands to Maintain or Increase Their Marketing Budgets This Festive Season?
With the onset of the festive season, brands are looking to stand out and capture the mindshare of the new-age digital consumers, amidst a positive…
Is Going Omnichannel on the Cards for HRX?
Activewear brand HRX, co-owned by Hritik Roshan and talent management firm Exceed Entertainment with e-tailer Myntra as a joint venture partner, was…
How to Grow Your Retail Shops Using Social Media
Marketing on Social media is not an option anymore but a necessity. The same applies to retailers. No matter what store you have whether it's a…
Reverse O2O to fuel next gen business visionaries
In a recent turn of events, O2O has turned into a bankable phenomenon for web based business industry. Organisations like Myntra, Jazzmyride and…