Marketing strategy Latest Articles, Market stories and Information

Why Social Media Should be at the Forefront of any Marketing Strategy for Retailers

When the pandemic struck, many retailers quickly pivoted from brick-and-mortar to online sales. With this quick shift to digital came the increased…

By - Guest author
Jan 10, 2023 / 7 MIN READ

Festivertising: How Brands are Thriving with this Money-Making Marketing Strategy

India is a land of festivals, no matter the season, there is always some sort of festival going on. From Makar Sankranti in January to Christmas in…

By - Shiva Bhavani
Oct 13, 2022 / 8 MIN READ

Why a Holistic Approach to Retail Sales and Marketing is Essential to Positive Brand Development

Some years earlier, businesses were struggling to remain relevant in a supersaturated market, when the Holistic Marketing approach emerged. The model…

By - Amarnath Halember
May 16, 2022 / 7 MIN READ

Content Strategy and Marketing: The Key Differentiator for Building Strong Brand Value

Content has always been hailed as the king. Content marketing and content strategy are important pillars of the marketing efforts of any organization…

By - Guest author
Jan 03, 2022 / 6 MIN READ

Event & Sessions

Explore Upcoming Events And New Age Agendas

Franchise India 2024 Delhi

18-19 May, (IICC) India International Convention and Expo Centre, Delhi, India

Meet 500+ franchisors across diverse industries, network with 40,000+ verified buyers, and gain insights from the startup community.
EdTech x Indian Education Summit & Awards

10 June, JW MARRIOTT Chandigarh

The EdTech x Indian Education Awards, presented by Franchise India, a pioneer in educational B2B events for over 13 years, presents the Regional edition for 2024.
Restaurant Awards

11 JUNE 2024, JW Marriott, Chandigarh

Restaurant Awards 2024 is the top honour bestowed upon the greatest in the industry who have tirelessly dedicated their lives walking an extra mile to raise the bar of the Food & Beverage Sector.
India EV Show

29-30 June, Hall No. 3, Chennai Trade Centre, Chennai

The INDIA EV SHOW's 4th edition is a Premier Show & Exhibition, sparking innovation and forging connections between emerging Startups and established heavyweights in the electric mobility arena.
FROEXPO Chennai

29-30 June, Hall No. 2, Chennai Trade Centre, Chennai

India’s premier and most trusted Business & Tradeshow is back in Chennai to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.
FROEXPO Ahmedabad

27-28 JULY 2024 , Mahatma Mandir Convention AND Exhibition Centre, Gujarat

India's premier and most trusted Business & Tradeshow is back in Ahmedabad to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.