Voylla

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The consumers are redirecting their expectations towards a desire to experience more rather than shopping online.

Today it's not just about having an online presence. Big brands are making sure to follow a hybrid retail model wherein they will not only have an online presence, but will also be present offline through physical stores.

Jaipur-based online jewellery startup, Voylla has planned to open 100 retail stores across the country with an investment of around 25 crores by the end of 2016.

Soon after raising $15 million from Peepul Capital, fashion jewellery brand Voylla has roped actor Kangana Ranaut in a year-long promotion for the brand.