From increasing digital activity across apps and devices to a greater willingness to try new brands, the pandemic has fundamentally reshaped the way consumers are engaging in online shopping today.
Adgully in partnership with Indian Micro Blogging App Koo has released the emerging shopping trends around India’s festive season. 'How Bharat Spends During Festive Season' showcases how consumers’ mindset towards online shopping has changed.
The survey provides interesting nuances of customers across various demographics of the country, brands like Samsung Mobile, Sugar Cosmetics, Amazon, Pizza Hut, DealShare and MakeMyTrip have been the most preferred brands in their respective categories.
“The festive season is a time when the entire country celebrates wholeheartedly, which means higher spending across all socio-economic groups. With the increased use of the internet, marketers explore new channels to add to their digital marketing mix. Platforms like ours give brands access to users from every corner of the country. More than 80 percent of Koo app users come from Bharat, i.e. Tier II and Tier III cities. Having users from different geographies and languages on the platform enables businesses to influence consumers at every stage of their journey,” said Sunil Kamath, Chief Business Officer, Koo.
“With around 4 lac responses, this is our largest sample size for a survey. The survey is an in depth and insightful exercise that has unearthed consumer sentiments in Bharat, especially in the festive season. We would like to thank Koo App for partnering with us and helping us decode how buyers think and behave during this season. This has been a very fruitful exercise, with nuggets of knowledge that can help businesses improve and grow with a strategic plan during the festive season,” commented Bijoya, Founder and CEO, Adgully.
The survey shows that this festival season people are planning to indulge in various consumer items like home appliances, smartphones, vehicles, travel, and more. This would help marketers to build a full-funnel strategy. It also indicates that 20 percent of people are planning to spend beyond their regular budget.
As these festivities continue till the end of the year, the country is expecting more people to step out to shop and travel. With sectors opening up, brands are gearing up to give their customers the best services possible.