Tiwari said that the world is moving from traditional methods to an automated and virtual world. Mobile tech makes the shopping experience more efficient, more personalized, and more convenient. A positive customer experience is important to any retailer. It enables quick product/service discoverability, simplifies the checkout processes, and leads to a seamless customer experience.
“I believe these technologies work best - Payment Integration System (PIS): UPI automates payments, refunds, and cancellations, automates marketing and data analytics: pricing tools, marketing and reporting, and chatbot: delivering seamless customer experience and has changed the way we communicate and understand our customers,” he added.
Enhancing Consumer Experience
Bagzone Lifestyles Pvt Ltd (Lavie) is utilizing technology to coordinate and collaborate with its customers and gather and analyze data on customer behavior. It is also using tech to personalize customer experiences and automate marketing and data analytics.
Going forward, I believe the following technologies should be introduced in India to revolutionize the retail sector - Augmented Reality for consumers and workers, personalized shopping experience basis user behavior, and use of beacons for proximity marketing,” asserted Tiwari.