Reckoning the power of brand licensing as a strategy to scale up, women’s clothing label Madame has set the plans rolling to diversify through brand licensing.Jain Amar Clothing Private Limited (J...
Limit your supply and the demand grows. This is where the art of marketing lies and this is what seamlessly suits the nature of capsule collection - a practice that the licensing fraternity is swearin...
Brand licensing in India began roughly around 10 years ago with establishment of organized retail sector as an aftermath to the economic reform of 1991. Started primarily with character licensing, the...
Talk about the licensing industry around a decade ago, and one could only think of characters and TV properties conceptualised and extended into various categories. But now c...
The growing penchant towards owning a bit of the entertainment content has for sure fuelled the brand licensing and merchandising industry in India thus making it reach the worth of more than $700 bil...
Diamond Comics is an integral component for any young child and early teenagers’ reading list, and often even adults reminisce about these popular characters, Chacha Chaudhary, Saboo, Bini Chachi, R...
It’s an opportunity that no marketing manager would like to ignore, the growing popularity of various characters and cartoons amongst young children and pre-teenagers, and the potential to leverage ...
Penthouse Magazine is often an integral part of teenage boys and young adults, and it was originally published by Bob Guccione in ’69, in the USA. Guccione’s ‘brazen’ approach helped this maga...
Sid Maurer, an 87-year old New York-based painter, gained international recognition for his portraits of international and Indian celebrities including Elvis Presley and Shah Rukh Khan, respectively, ...
Popular television serials and shows like Game of Thrones are an integral part of modern ‘pop’ culture, and ‘fans’ often want their favourite actor or actress to be a part of their daily lives...
Promotional licensing is en vogue and brands in numerous categories including FMCG, personal care, food and grocery (F&G), are leveraging this strategy to quickly boost sales of their products. An...
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