Anime Hits Bollywood: OTT Platforms Bet Big Bucks on Rising Popularity
A recent report estimates the global anime market to be of an impressive $31.2 billion in 2023, with a projected Compound Annual Growth Rate (CAGR) of 9.8 percent from 2024 to 2030.
Jedi Joy: Quirky Collabs Bring Star Wars to Life
From limited-edition apparel collections featuring characters like Darth Vader and Princess Leia to collectible toys that recreate epic battles, the space franchise celebrated Star Wars Day on May 4th.
With Fingers Crossed, Tackling Digital Piracy and Counterfeiting
The 2023 Review of Notorious Markets for Counterfeiting and Piracy (the Notorious Markets List), released by the US Trade Representatives report included three Indian markets in New Delhi, Mumbai, and Bengaluru
Lights, Camera, Merchandise: Will Bollywood Pick up the Merchandising Trend?
The global movie merchandising market is forecasted to be the size of USD 35,070 million by 2028.
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Japanese Brands Bringing To India All Things Kawaii And Quirky
According to McKinsey FashionScope, India is expected to welcome more than 300 international brands in the next two years and a number of these brands are Japan- based.
How Chhota Bheem has scaled upon brand licensing?
When industry gets giddy about Green Gold Animation's strong sales and growth in recent years, Chhota Bheem franchise deserves most of the credit.One 8-year-old star, Chhota Bheem has made the brand...
  • By - gargi
  • / 4 MIN READ
California Walnuts' Twiggy joins forces with Chacha Chaudhary
Betting on the popular saying that Chacha Chahudhary’s brain runs faster than a computer, Diamond Toons has launched a comic book in collaboration California Walnut Commission.In the latest editi...
  • By - gargi
  • / 3 MIN READ
This is why brands should tap Gen Y through licensing
Pegged at INR 4500 crore, the merchandise market of India shown a double-digit growth rate. And a majority of growth is driven by the youth merchandise range that is the where the money lie for retail...
  • By - gargi
  • / 6 MIN READ
Brand Licensing Conference showcases newer avenues this season
Howard Schultz, CEO of Starbucks once said, “The most powerful and enduring brands are built from the heart.”Everyone would admit that brand building is a lengthy and time taking process with a ...