Budget 2021: Licensing Industry Demands Stringent IP Protection Laws, Ease of Doing Business
The licensing industry has its eyes on how Budget 2021 will address the expectations and challenges faced by this sector.
Know What Goes into Developing a Brand Licensing Programme
Brand licensing is an ever-evolving sphere which can yield unmatchable results with the right approach. What lies inside this sphere is much more than just marketing; it is a revenue driver that provi...
  • By - Aanchal
  • / 5 MIN READ
PITCHING STRONG ON HOME TURF
Often touted as ‘in its nascent stage,’ the brand licensing industry of India has come off age and is now witnessing a disruption fueled by increasing influx of Indian IPs into licensing arena. An...
  • By - gargi
  • / 8 MIN READ
Home-grown IPs galore at the 2nd India Licensing Expo
In its 2nd edition, India Licensing Expo – country’s largest B2B brand licensing show witnessed the galore of home grown IPs either already into licensing, or rolling out plans to foray...
  • By - gargi
  • / 10 MIN READ
Explore Upcoming Events And New Age Agendas
Franchise Expo Patna
25 Feb - Lemon Tree Premiere Hotel, Patna
Franchise Expo Patna
Startup Awards 2024
8 March - Hotel Sheraton Grand, Bengaluru
Startup Awards 2024
W3 Summit
8-9 March - Hotel Sheraton Grand, Bengaluru
W3 Summit
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Discover India’s Licensing Market at India Licensing conference 2018
India Licensing Conference 2018, the India’s only exclusive networking and knowledge conclave for the licensing industry, opens its doors on 24 August featuring over 30 eminent industry veterans tal...
  • By - gargi
  • / 5 MIN READ
Smiley Co inks pact with Ultra to launch toys in India
Smiley – the Brand Created almost five decades ago has become the most adopted brand of the digital generation and licensed retail partnerships continue to be a substant...
  • By - gargi
  • / 3 MIN READ
Marie Claire Paris forays in salon & wellness segment in India
Delighted by the response in Indian market, French lifestyle brand Marie Claire is betting big on brand licensing strategies to enter newer segments in India.Of late, the brand has entered into t...
  • By - gargi
  • / 5 MIN READ
ILE 2017 showcases the big picture of Indian Licensing industry
The brand licensing industry, in its ‘nascent stage’ in India as of now, is already on a growth trajectory in the foreseeable future, given the rising brand consciousness and higher penetration of...
How Mandhana Retail Ventures is making the most of Being Human?
Brand Extension has always been a brilliant strategy for brand owners to achieve business growth by taking advantage of the untapped brand equity to veer into new product categories. Going further, th...
India gets its own licensing show
India Licensing Expo (ILE), India's first and most influential brand licensing show will take place on August 20-21 in Mumbai with participat...
  • By - gargi
  • / 6 MIN READ
Direct-to-Retail altering Indian licensing landscape
Margins have been bothering the retailers since long and in recent years, the retailers have altered their philosophy of the high streets in a bid to stay on priority list of consumers. In order to re...
  • By - gargi
  • / 6 MIN READ
How Chhota Bheem has scaled upon brand licensing?
When industry gets giddy about Green Gold Animation's strong sales and growth in recent years, Chhota Bheem franchise deserves most of the credit.One 8-year-old star, Chhota Bheem has made the brand...
  • By - gargi
  • / 4 MIN READ
California Walnuts' Twiggy joins forces with Chacha Chaudhary
Betting on the popular saying that Chacha Chahudhary’s brain runs faster than a computer, Diamond Toons has launched a comic book in collaboration California Walnut Commission.In the latest editi...
  • By - gargi
  • / 3 MIN READ
How are Brands Monetising on Licensing?
For a brand that has clocked in almost three decades in the industry, to keep up with the trends, brand licensing has been one of the most exciting in terms of consumer receptiveness and brand recall....
  • By - gargi
  • / 4 MIN READ
Why 2016 is a Leap Year for brand & character licensing in India?
Brand and Character Licensing Business is built on one very strong foundation – The Community of Fans. With the dynamic nature of technology and the massive influence of the internet in our lives, c...
  • By - gargi
  • / 5 MIN READ
Why licensing is ideal practice for manufacturer?
Toy manufacturers are facing a catch-22 situation due to entry of global market in market and the consistent pressure tending them to reduce price. However, licensing is a brilliant way-out for to...
  • By - gargi
  • / 5 MIN READ
This is what will work in licensing industry
WGSN, the global trend authority for fashion and the creative industries with more than 6,000 clients across the world has dived further into the South Asia with increased local content, credits to t...
Licensing industry rejoicing over eRetail
India as a market for licensed merchandise has evolved a lot and hence has the demand. The consumers no more want a product with brand logo ‘slapped’ on it but are looking for variations. While th...
Is Baahubali India's take on movie licensing?
It was during Brand licensing Show 2015, that Martin Brochestin,SVP Industry Relations and Information, LIMA Worldwide spoke about Star Wars being a ‘phenomenon’ in Indian licensi...
  • By - gargi
  • / 5 MIN READ
Brand Licensing Conference showcases newer avenues this season
Howard Schultz, CEO of Starbucks once said, “The most powerful and enduring brands are built from the heart.”Everyone would admit that brand building is a lengthy and time taking process with a ...
Why brand Licensing spells constructive outlook for Bonjour?
The popular socks brand Bonjour, which has been the official licensee for Asia’s top property Doraemon along with Barbie, Hello Kitty and Ben 10 has been gearing up for bigger business through licen...
How Being Human Clothing is making the most of Celebrity licensing?
Being Human Clothing, the apparel line popularly known for its ‘Salman Khan’ connection has been heavily counting on brand licensing, courtesy – a perfect blend of Charity, Celebrity and fashion...
  • By - gargi
  • / 4 MIN READ
Chhota Bheem – The Indian answer to International properties
While the world is going gaga over global properties for licensing, Chhota Bheem – the Indian origin character is altering the licensing scenario of India in a huge way, says Vikram Goel, the ow...