Garfield's Merchandising Masterstroke
From turning Garfield into a Chief Pet Officer for Motel 6 to Burger King’s Garfield-themed menus, brands are leveraging the popularity of the lazy, lasagna-loving fat cat. 
Fat, lazy and proud!
The adorable character Garfield once held the Guinness World Record for being the most syndicated comic strip, and it currently generates merchandise-related revenues of $ 750 million - $ 1 billion an...
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