From snacks and chocolates to cloud kitchens and global beverage brands, collaborations with IPL teams are increasingly becoming sharper and more outcome-driven.
Brands are no longer just sponsoring teams; they are building cultural moments, engaging Gen Z audiences, and creating storytelling opportunities that extend far beyond the pitch.
From Cornitos to Olio Pizza to Sprite, brands are collaborating with top franchises—supporting the teams while showcasing their products in the perfect setting: right in the middle of India’s most-watched sporting extravaganza.
The upcoming season is set to witness groundbreaking collaborations, with brands like Third Wave Coffee, Nothing Technology, and Ludic joining forces with IPL teams.