5 Fashion Licensing Deals that have happened in IPL 2020

The craze and excitement for The Indian Premier League in India are unparalleled. Cricket is more than just a sport it is more like a religion in our country. Teams in IPL have a very loyal & hardcore fan following. This is a huge factor why even during such difficult times when a pandemic has struck the world & affected each and every country regardless of its economic development, IPL in UAE is still able to be such a success.

The opening match of the 13th edition of the Indian Premier League was watched by 20 crore people. LetsOTT, a Malaysian-based digital media company said as many as 8.1 million concurrent viewers logged on to Disney + Hotstar to watch the first match of Indian Premier League (IPL), 2020.

IPL has acted as a savior for various companies during these tough times as more & more companies try to associate with various teams of IPL as this helps them in providing better marketing & promotional opportunities to these companies to showcase their products & most of all make money through manufacturing & selling the merchandise of their respective associated teams.

Performax, The Official Jersey Partners Mumbai Indians

Lightweight, functional, durable, and stylish brand Performax is designed by the French design house-Carlin to support and equip athletes to achieve optimal performance. They are the official jersey partners of Mumbai Indians and deal in merchandise such as Men's Match Jersey, Silicon Wristbands, MI Cotton Polo, MI Travel Polo, MI Practice Jersey, MI Men’s Sports Cap.

SEVEN becomes Official Merchandising Partner of The Champions from Chepauk: Chennai Super Kings

Seven, a homegrown fitness and active lifestyle brand and deals in footwear, apparel, and accessories are the official merchandising, clothing, and kitting partners of Chennai Super Kings. The SEVEN Official IPL Collection includes the official team outfit of Jersey, Lowers, and supporting accessories. The collection also includes the team training/workout apparel and accessories; shorts, jersey, lowers, and caps. The entire range is made of 100% Polyester, Breathable, Skin Friendly, Antibacterial, and Antistatic material.

Alcis Sports, The Official Kitting & Merchandising Partners Rajasthan Royals

They are the official kit and merchandise partners of the Rajasthan Royals and have been associated with the team since 2019. The company is providing all the merchandise related to Rajasthan Royals whether it be Track Pants, Shorts, Jerseys, Training Kits, Women Jerseys, fans wear tees, Polo shirts, Masks, etc.

Myntra, The Exclusive Fashion Partners Royal Challengers Bangalore

E-Commerce platform Myntra announced its partnership with the IPL franchise Royal Challengers Bangalore, to be their exclusive fashion partners for this year's edition of the Indian Premier League. Myntra will host a range of the latest cricket merchandise related to RCB on their platform & give ardent fans a chance to get their hands on the latest RCB jersey to join the excitement. Myntra’s logo will be displayed on the upper right chest of Virat Kohli’s team jersey throughout the tournament.