QUE Eyewear Embarks on a Stylish Journey with Cricketer Shikhar Dhawan
QUE Eyewear Embarks on a Stylish Journey with Cricketer Shikhar Dhawan

QUE, an emerging premium eyewear brand, has forged a strategic collaboration with Indian Cricketer Shikhar Dhawan, who joins the brand not only as an investor but also as a partner and brand ambassador. This dynamic partnership between the renowned batsman and the eyewear brand signifies a significant step toward reshaping individuality, self-expression, and style. Co-founded by Shashank Saurabh, Abhishek Deep, and Kumar Vagish, QUE is gearing up for its debut with a commitment to captivating the market with its premium range.

Shikhar's multifaceted role as an investor, partner, and brand ambassador is poised to propel QUE's trajectory forward by facilitating a strong launch, amplifying marketing endeavors, and enriching product offerings. With a vision to democratize style and quality, QUE aims to make its premium sunglasses accessible to a wide premium audience across India and beyond.

Shikhar Dhawan remarked, “I am thrilled to collaborate with QUE, a brand that shares my values of quality and style. As someone who values both fashion and functionality, I believe QUE's innovative eyewear approach will resonate with consumers seeking premium products that align with their lifestyles. I eagerly anticipate representing QUE and contributing to its success. Together, we aim to set new benchmarks in eyewear excellence, empowering individuals to embrace their uniqueness and make a bold fashion statement while ensuring optimal eye protection.

Shashank Saurabh, Co-Founder and CEO of QUE said, “We are thrilled about our collaboration with Shikhar Dhawan as it serves as a robust endorsement of our mission to redefine the sunglasses industry, projected to reach $8.6 billion by 2028. Having Shikhar on board not only as an investor and partner but also as a brand ambassador is a significant milestone for us. As we gear up for the launch of QUE, we are confident in our ability to establish a strong brand foundation. QUE is poised to gradually carve out its niche in the market, empowering individuals from all walks of life to embrace and celebrate their uniqueness through our distinctive sunglasses offerings.

"We believe in QUE’s potential to redefine standards and disrupt the sunglasses market. We look forward to collaborating closely with exciting startups like QUE to create a solid impact. We are committed to working hand in hand with QUE to ensure that we disrupt the sunglasses industry in India, to begin with, and subsequently internationally as well," said Amitesh Shah, CEO of DaOne Group.

Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading