With this appointment, Tira becomes one of the first beauty retailers in India to onboard a male celebrity ambassador, reflecting a broader shift in how beauty is being positioned in the market.
The association aligns with the brand’s positioning around performance, mental strength and consistency under pressure.
The collaboration highlights the brand’s focus on celebrating individuality, diversity, and self-expression through accessible and contemporary jewellery.
Known for his screen presence and recall among audiences, Hashmi takes on an unexpected role in the film to highlight something as simple, yet overlooked, as lip protection.
The collaboration kicks off with the launch of Gant’s campaign, “Button Up. Build Your Story,” which highlights themes of resilience, self-expression, and individuality.
The partnership with Ibrahim Ali Khan signals how fragrance retail in India is moving towards stronger storytelling and personality-driven campaigns to engage modern consumers.
The tie-up aligns the brand’s heritage with Saif’s royal lineage and contemporary appeal, aimed at reinforcing its credibility across traditional and modern retail consumers.
The announcement coincides with Dylect’s upcoming entry into the in-car electronics segment, which will focus on improving driving safety, convenience, and user experience for Indian consumers.
With Rajkummar Rao as the face of this new chapter, MR.DIY is all set to deepen its connection with Indian families and reinforce its promise of “Always Low Prices”—and an experience full of delightful surprises.
As the brand’s Indian ambassador, Sanon will feature in a series of marketing campaigns across digital, print, and television formats.
As part of this year-long collaboration, Rasha will feature in promotional campaigns for both upcoming devices.
Campa has announced Ram Charan as its official brand ambassador.
The collaboration marks a strategic move for the brand as it expands its presence in the Asian market and strengthens its influence among younger consumers.
This collaboration aims to strengthen INNISFREE’s presence in the Indian market, connecting with a broader audience and promoting nature-based skincare.
These lip stains are notable for their exceptional staying power, being both transfer-proof and smudge-proof, while delivering bold, vibrant colors with a comfortable, lightweight feel.
She will lead PoloQueen's upcoming promotional campaigns, aimed at strengthening the brand's market presence.
The association with Shruti Haasan, daughter of iconic actor Kamal Haasan and actress Sarika Thakur, is expected to bolster consumer trust and brand loyalty for Kalamandir Jewellers, further enhancing its legacy of over 37 years.
This dynamic partnership between the renowned batsman and the eyewear brand signifies a significant step toward reshaping individuality, self-expression, and style.
The partnership aims to offer innovative skincare solutions, empowering individuals to adopt a wholesome skincare routine with clean and natural products.
This strategic collaboration merges tradition with contemporary sportsmanship, highlighting Pacho's dedication to the sport of polo and his global influence.
Rasha Thadani will be contributing to the brand's initiatives, aligning seamlessly with the belief that jewellery can be a powerful tool for self-expression, especially for the youth.
This strategic move aims to further solidify Lee's standing as the preferred denim choice for the young audience in the country.
This collection takes its inspiration from the intricate tapestry of Japanese culture, revealing a color palette that pays homage to minimalist aesthetics, with a core foundation of timeless elegance predominantly in signature black.
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