Brand Concepts’ 5x Growth and Rs 500 Crore Vision via Licensing
Moving beyond character-based merchandise, the company is now partnering with global lifestyle brands, tapping into India’s soaring demand for quality, branded accessories.
Leica India and Chef Ranveer Brar’s Unique Collaboration in Visual Storytelling
As Brar steps into the role of Leica’s creative ambassador in India, this partnership aims to inspire a new generation of storytellers, bringing the essence of culinary and visual artistry to the forefront.
Marvel's 'Deadpool & Wolverine' Sparks Massive Brand Collaborations in India
Marvel's 'Deadpool & Wolverine' Sparks Massive Brand Collaborations in India
Pride Marches to Merch: Brands Unveil Coolest Collaborations
According to activists closely working with the queer community, 10 percent of the Indian population is LGBTQIA+.
Explore Upcoming Events And New Age Agendas
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Garfield's Merchandising Masterstroke
From turning Garfield into a Chief Pet Officer for Motel 6 to Burger King’s Garfield-themed menus, brands are leveraging the popularity of the lazy, lasagna-loving fat cat. 
Will Desi Content drive Merchandise Boom in India?
Crunchyroll and JioCinema are streaming anime in regional languages such as Hindi, Tamil, and Telugu. Similarly, Cartoon Network India is broadcasting anime in Hindi, Tamil, Telugu, Kannada, and Malayalam.
Anime Hits Bollywood: OTT Platforms Bet Big Bucks on Rising Popularity
A recent report estimates the global anime market to be of an impressive $31.2 billion in 2023, with a projected Compound Annual Growth Rate (CAGR) of 9.8 percent from 2024 to 2030.
Gotta Merch 'Em All: Japan's Media Franchises Dominate Global Markets
According to a recent report, the highest-grossing media franchise of them all is Pokémon, with estimated revenue of $147 billion. Of that sum, the majority ($103 billion) comes from merchandise sales, followed by video games, trading cards, etc.
Disney CEO Bob Iger's Marvel ‘Mutiny’, Says Focus is on Quality and not Quantity
Disney CEO Bob Iger announced during a recent earnings call a plan to decrease the number of TV series and movies within the Marvel Cinematic Universe (MCU). This strategy, according to Iger, aims to prioritize content quality over quantity.
One Piece: Can Luffy & Crew Rescue Cartoon Network in India?
One Piece made its debut on Cartoon Network India amidst declining TV viewership and advertising revenue in the kid's genre.
Homegrown vs Global: Why Indian Pop Culture Is Losing Ground?
India’s AVGC-XR sector, which currently employs 2.6 lakh people across the country, is expected to create 23 lakh direct jobs by 2032. The revenues are expected to cross $26 billion by 2030 up from $3 billion currently.
From Kitchen to Commerce: The Rise of Chef-Branded Products
From limited-edition releases to Fast Moving Consumer Goods (FMCG), chefs are increasingly becoming the face of renowned brands, leveraging their credibility and fan base to drive sales and enhance brand perception.
Lights, Camera, Merchandise: Will Bollywood Pick up the Merchandising Trend?
The global movie merchandising market is forecasted to be the size of USD 35,070 million by 2028.
Sole Connections: Footwear Brands Drive 'Sneakerhead' Culture
The global sneaker market has been booming, with a total revenue of approximately $72.7 billion in 2022. Projections suggest this figure will surpass $100 billion by 2026, showcasing the immense potential and growth of the industry.
From Chikoo & Bunty to TMKOC, Gaming Industry Sees Surge in Licensing Deals
Disney's licensed games received over 150 award nominations, wins, and other accolades in 2023, with Disney mobile games amassing 1.5 billion installs, and nine games in the portfolio grossing over $1 billion in sales.
Bagzone Lifestyles Partners with Warner Bros. Discovery
Bagzone Lifestyles Pvt. Ltd. is exploring opportunities for collaborations with designers to introduce dedicated collections
Confectionary Giants Sweeten Licensing Initiatives in India
According to the Global Market Estimates report, the Asia Pacific (India, China, Japan, Malaysia, Singapore, and the Rest of Asia Pacific) region is expected to be the fastest-growing segment in the global brand licensing market during the forecast period
Growing Trend of Licensed Eyewear Products in India
The licensed eyewear products contribute approximately 3-4 percent to the overall revenue of eyewear category in India
Brand Licensing is a Growing Trend in India: Prashant Awasthi, AVP Siyaram’s
Siyaram Silk Mills bought rights of Italian lifestyle brand Cadini in 2015 which has grown by triple digit YoY in India.
How to Grow Business Through Brand Licensing
The brands which have a legacy are bound to get consumers' attention even in a new segment.
Budget 2021: Licensing Industry Demands Stringent IP Protection Laws, Ease of Doing Business
The licensing industry has its eyes on how Budget 2021 will address the expectations and challenges faced by this sector.
5 Fashion Licensing Deals that have happened in IPL 2020
IPL has acted as a saviour for various companies during these tough times as more & more companies try to associate with various teams of IPL.
Trends in Indian Licensing 2020
Preeti Vyas, President, Amar Chitra Katha talks about licensing trends in India