From Chikoo & Bunty to TMKOC, Gaming Industry Sees Surge in Licensing Deals
Disney's licensed games received over 150 award nominations, wins, and other accolades in 2023, with Disney mobile games amassing 1.5 billion installs, and nine games in the portfolio grossing over $1 billion in sales.
Bagzone Lifestyles Partners with Warner Bros. Discovery
Bagzone Lifestyles Pvt. Ltd. is exploring opportunities for collaborations with designers to introduce dedicated collections
Confectionary Giants Sweeten Licensing Initiatives in India
According to the Global Market Estimates report, the Asia Pacific (India, China, Japan, Malaysia, Singapore, and the Rest of Asia Pacific) region is expected to be the fastest-growing segment in the global brand licensing market during the forecast period
Growing Trend of Licensed Eyewear Products in India
The licensed eyewear products contribute approximately 3-4 percent to the overall revenue of eyewear category in India
Explore Upcoming Events And New Age Agendas
Franchise Expo Patna
25 Feb - Lemon Tree Premiere Hotel, Patna
Franchise Expo Patna
Startup Awards 2024
8 March - Hotel Sheraton Grand, Bengaluru
Startup Awards 2024
W3 Summit
8-9 March - Hotel Sheraton Grand, Bengaluru
W3 Summit
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Brand Licensing is a Growing Trend in India: Prashant Awasthi, AVP Siyaram’s
Siyaram Silk Mills bought rights of Italian lifestyle brand Cadini in 2015 which has grown by triple digit YoY in India.
How to Grow Business Through Brand Licensing
The brands which have a legacy are bound to get consumers' attention even in a new segment.
Budget 2021: Licensing Industry Demands Stringent IP Protection Laws, Ease of Doing Business
The licensing industry has its eyes on how Budget 2021 will address the expectations and challenges faced by this sector.
5 Fashion Licensing Deals that have happened in IPL 2020
IPL has acted as a saviour for various companies during these tough times as more & more companies try to associate with various teams of IPL.
Trends in Indian Licensing 2020
Preeti Vyas, President, Amar Chitra Katha talks about licensing trends in India
Licensing: The New Mantra for Expansion
With increasing competition in the retail sector, it is licensing that can get both the licensor and the licensee an extra edge in scripting a successful business story while also taking care of t...
  • By - Aanchal
  • / 7 MIN READ
Know What Goes into Developing a Brand Licensing Programme
Brand licensing is an ever-evolving sphere which can yield unmatchable results with the right approach. What lies inside this sphere is much more than just marketing; it is a revenue driver that provi...
  • By - Aanchal
  • / 5 MIN READ
New consumerism derives experiential licensing
“Experience is everything” and in terms of brand licensing, this phenomenon has emerged as a game changer thus altering the conventional brand licensing practices in a big way.Once eyeing at pro...
  • By - gargi
  • / 6 MIN READ
Marie Claire making it big in retail through licensing
Starting from a magazine, the French lifestyle brand Marie Claire has set benchmarks while expanding to various segments, lifestyle being one of them. Having created ripples in the Indian retail segme...
  • By - gargi
  • / 7 MIN READ
The big business of licensing with corporate brands
Coca-Cola, the beverage brand that boasts of mammoth brand awareness, owes a substantial chunk of its annual revenue to sales driven from apparel and related accessories, credits to its licensing vert...
Brand Licensing India - Bengaluru to discuss on integration of licensing & eRetail
Licensing is becoming critical for retail strategies, be it offline or online. This year License India has conceptualized a unique forum that would address retailer's need to look at licensing for bo...
  • By - gargi
  • / 6 MIN READ
ILE 2017 showcases the big picture of Indian Licensing industry
The brand licensing industry, in its ‘nascent stage’ in India as of now, is already on a growth trajectory in the foreseeable future, given the rising brand consciousness and higher penetration of...
India gets its own licensing show
India Licensing Expo (ILE), India's first and most influential brand licensing show will take place on August 20-21 in Mumbai with participat...
  • By - gargi
  • / 6 MIN READ
Direct-to-Retail altering Indian licensing landscape
Margins have been bothering the retailers since long and in recent years, the retailers have altered their philosophy of the high streets in a bid to stay on priority list of consumers. In order to re...
  • By - gargi
  • / 6 MIN READ
How are Brands Monetising on Licensing?
For a brand that has clocked in almost three decades in the industry, to keep up with the trends, brand licensing has been one of the most exciting in terms of consumer receptiveness and brand recall....
  • By - gargi
  • / 4 MIN READ
How this brewing brand is expanding through licensing?
Dutch brewing company Heineken International has unveiled a new carry-on bag in collaboration with Tumi - the upscale chain known for luggage & briefcases for its annual #Heineken100 program.The...
Contractual Compliance
As brand licensing in India grows, so does the risk associated with underlying contractual arrangements. Kapil Arora addresses the commercial, financial and intellectual property management related ri...