Brand Licensing India - Bengaluru to discuss on integration of licensing & eRetail

Licensing is becoming critical for retail strategies, be it offline or online. This year License India has conceptualized a unique forum that would address retailer's need to look at licensing for booming the eRetail play. Being the hub of eRetail platforms, this year Bengaluru gets its own knowledge series Brand Licensing India Knowledge Series 2018 scheduled for 17th February at Hotel Lalit Ashok, Bengaluru.

This one day conference brings together the licensing and e-retail fraternity together under the same roof. A great business opportunity, this knowledge forum gathers a presence of 25 plus veterans of the industry to talk about brand licensing being an effective retail strategy for e-retailers, small & medium scale manufacturers. The conference focuses on the integration of brand licensing and eRetail in a cohesive manner, alongside focusing on brand licensing an effective business strategy for the new age retail. "We aim to project Brand Licensing India Knowledge Series as a dedicated knowledge forum for licensing professionals.

Brand licensing has been well accepted as a retail strategy in India, and through the knowledge series, we intend to bring the global understanding of eRetail centric licensing to Indian landscape," said Gaurav Marya, Chairman, Franchise India. With focus on brand licensing going the digital way, the conference will offer in-depth knowledge about licensing ecosystem with over 200 C level delegates expected to attend the forum.

Moreover, the event would include opportunity showcase with 25 start-ups. Brand Licensing India - Knowledge Series is the country's the only brand licensing platform that covers licensing opportunities and knowledge under one roof. The forum is being organized by License India, India's first licensing media Services Company formed with the objective to increase awareness and support the growth of licensing sector in India. Supported by Bradford License India, the forum gathers the potential of the emerging Indian licensing industry for networking to explore possibilities to grow bigger and faster in the peripheries of online retail.

The eCommerce has transformed the way business is done in India. The Indian e-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. The value of eCommerce market is expected to cross US$ 50 billion by 2018. While the Indian licensing sector, pegged at $1396 billion, is still at a nascent stage, growing internet penetration has been a major growth driver for this industry. Accessibility to global content, increase in disposable income and consumer aspirations have further fuelled this growth.

Brand Licensing acts as the most viable option to tap that brand conscious consumer base that prefers to shop online. The conference will have sector stalwarts speaking at the event including Sandeep Dahiya, Director & Business Head – Brand Extensions, BCCL; Afsar Zaidi, Co-founder & CEO, HRX; Abhishek Sudhakar, Director – Accessories, Myntra; Gaurav Kackar, Vice President - Marketing, Jabong and many more. The show brings together a wide range of intellectual properties comprising character, entertainment, celebrity, corporate, sports, art. The show aims to encourage and enable licensing professionals to take advantage and network, capitalize on opportunities and exclusive launches gain from all knowledge forums.