Dabur Herb'l Charcoal and Star Wars Unite for Limited Edition Toothpaste

In a galaxy not so far away, Dabur Herb'l Charcoal, the premium toothpaste brand, has joined forces with Disney's Star Wars franchise, unveiling an exciting collaboration. This partnership introduces a limited edition Star Wars pack for Dabur Herb'l's popular Activated Charcoal Toothpaste, blending oral care with the timeless allure of the Star Wars universe.

The collaboration merges Dabur Herb'l Activated Charcoal toothpaste, renowned for its whitening properties, with the iconic imagery of Star Wars, captivating young adults across the galaxy. Inspired by the toothpaste's black color and powerful ingredient story, the packaging features Darth Vader, symbolizing the toothpaste's ability to fight stains for whiter teeth.

Coinciding with Star Wars Day on May 4th, the launch celebrates the franchise's rich legacy. The campaign, titled "Embrace the Dark Side," invites consumers to #ChooseBlackForWhite teeth, offering a unique proposition in the toothpaste market. Abhishek Jugran, Executive VP Marketing at Dabur India Ltd, emphasized the collaboration's aim to connect with diverse demographics, elevating the grooming experience with clinically proven results of 1 Shade Whiter Teeth in 1 Week.

The association with Disney adds a layer of excitement, as Star Wars characters resonate deeply with Gen Z and Millennials, mirroring the audience Dabur Herb'l products cater to. The limited edition Star Wars pack of Dabur Herb'l Activated Charcoal toothpaste will be available on Amazon from May 1st, offering consumers an adventurous twist to their oral care routine.