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Aza Fashions Partners with South Asian Icons to Redefine Luxury
Captured through a visually striking campaign, the collaboration embraces themes of authenticity, ambition, and cultural pride.
NYX Professional Makeup X Warner Bros. Unveil ‘A Minecraft Movie’ Collection
This collaboration merges makeup artistry with elements from the beloved “Minecraft” universe, allowing fans to create looks inspired by the film.
Rareism X TRESemmé Unveil Exclusive Fashion Collection at Lakmé Fashion Week
The Rareism x TRESemmé collection features 20 sleek, sophisticated pieces crafted from luxurious fabrics in a bold color palette of classic black and metallic gold.
Amit Aggarwal X Nothing Merge Tradition & Tech at Lakmé Fashion Week 2025
A significant highlight of the collection is Banaras brocade, reinterpreted with a modern sensibility and paired with Amit Aggarwal’s signature handwoven polymer. 
Explore Upcoming Events And New Age Agendas
IREC 2025
22-23 APRIL 2025 - Hotel Sheraton Grand, Bengaluru
IREC 2025
D2C India 2025
22-23 APRIL 2025 - Hotel Sheraton Grand, Bengaluru
D2C India 2025
Startup Summit 2025
17 May 2025 - YASHOBHOOMI, India International Convention and Expo Centre, Delhi
Startup Summit 2025
Franchise India 2025 Delhi
17-18 May 2025 - YASHOBHOOMI, India International Convention and Expo Centre, Delhi
Franchise India 2025 Delhi
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ASUS Launches Vivobook 14 Flip in India, Showcasing Ultimate Flexibility with Tiger Shroff
To highlight the laptop’s versatility, ASUS has partnered with Bollywood star Tiger Shroff for a high-energy social media campaign.
Gujarat Titans X Euro India Fresh Foods Bring Bold Flavors to the Cricket Season
As part of the association, Euro India Fresh Foods will introduce a series of fan engagement initiatives and giveaways.
Mumbai Indians X Lattafa Perfumes Unite Cricket and Luxury Fragrances
To further engage fans, Mumbai Indians and Lattafa India will introduce an Exclusive Mumbai Indians x Lattafa Fragrance Collection, a limited-edition range inspired by the team’s resilience and power.
Lakmé Fashion Week x FDCI Kick Off 2025 with Anamika Khanna’s ‘Silver Collar’ Collection
The show also introduced Lakmē’s new 9 to 5 Hya-Matte range, a groundbreaking beauty innovation crafted for the unstoppable modern working woman.
Salman Khan X Jacob & Co. Reveal Exclusive Timepiece Honoring Heritage and Connection
The collaboration stems from the longstanding friendship between Salman Khan and Jacob & Co.’s founder, Jacob Arabo.
Bombay Shaving Company X Mokobara Introduce Limited-Edition Anywhere Grooming Kit
Unveiled on the latest episode of The BarberShop podcast, hosted by Shantanu Deshpande, the launch generated significant excitement among audiences.
Minimalist X Rajasthan Royals Promote Science-Backed Skincare in IPL 2025
Through this collaboration, Minimalist will supply its high-performance sunscreen to Rajasthan Royals players, ensuring they remain protected from the sun during training sessions and matches.
Ranveer Singh-Backed SuperYou Launches Coffee-Flavoured Protein Wafer
Made with a fermented yeast protein blend, the wafer contains no palm oil and no added sugar, ensuring a guilt-free indulgence.
PUMA x Premier League Agreement Takes Football Excellence to the Next Level
PUMA already enjoys a strong presence within the Premier League through its official partnership with reigning champions Manchester City.
Harry Potter x MINISO Pop-Up Store Brings Hogwarts-Inspired Shopping to Gurugram
The pop-up store showcases an extensive range of merchandise, including enchanting stationery, plush toys, house-themed accessories, and collectibles.
FanCode X Rajasthan Royals Launch Official Merch & Exclusive Content
As part of this extended partnership, FanCode Shop has been appointed as the official jersey manufacturing partner for Rajasthan Royals.
Authentic Brands Group X Brand Concepts Ltd. Expand Juicy Couture to India
Brand Concepts Ltd. will manage the design, manufacturing, and distribution of Juicy Couture's bags and accessories in India.
TownBus X RCB Elevate Cricket Watching with Authentic Flavors
The partnership will feature various co-branded initiatives, exclusive fan engagement events, and in-stadium promotions, ensuring that TownBus snacks become an integral part of the RCB match experience.
Third Wave Coffee X RCB Elevate the T20 Season with Fearless Energy
Third Wave Coffee’s signature brews will be available at RCB’s home stadium, ensuring that every sip becomes part of the celebration.
Chennai Super Kings X Ludic Introduce Yellove-Themed Footwear & Scents
This marks CSK’s first-ever official footwear partnership, giving Ludic an opportunity to engage with millions of passionate supporters and amplify its presence in the lifestyle space.
Camikara X Fort City Brewing Debut ‘Mridya’ – India’s First Ex-Rum Barrel-Aged Beer
This groundbreaking collaboration brings together Camikara with Fort City’s beloved Jaggernaut, a brew made using palm jaggery from Andhra Pradesh. 
Starbucks X Peanuts Bring Joe Kind Snoopy to India with Exclusive Merchandise
The Peanuts collection will be available in over 150 Starbucks stores across India throughout April, coinciding with Starbucks’ Global Month of Good.
Flipkart x FanCode Shop Elevate Sports Merchandise Shopping Experience
As part of the integration, Flipkart SuperCoins users will enjoy exclusive offers on official merchandise from major sporting events and franchises available on FanCode Shop.
Asian Paints X St+art India Foundation Transform Walls into Living Stories
The project aims to transform everyday walls into vibrant murals that celebrate the region’s rich traditions, landscapes, and evolving cultural identities.