The Rareism x TRESemmé collection features 20 sleek, sophisticated pieces crafted from luxurious fabrics in a bold color palette of classic black and metallic gold.
A significant highlight of the collection is Banaras brocade, reinterpreted with a modern sensibility and paired with Amit Aggarwal’s signature handwoven polymer.
To further engage fans, Mumbai Indians and Lattafa India will introduce an Exclusive Mumbai Indians x Lattafa Fragrance Collection, a limited-edition range inspired by the team’s resilience and power.
Through this collaboration, Minimalist will supply its high-performance sunscreen to Rajasthan Royals players, ensuring they remain protected from the sun during training sessions and matches.
The partnership will feature various co-branded initiatives, exclusive fan engagement events, and in-stadium promotions, ensuring that TownBus snacks become an integral part of the RCB match experience.
This marks CSK’s first-ever official footwear partnership, giving Ludic an opportunity to engage with millions of passionate supporters and amplify its presence in the lifestyle space.
As part of the integration, Flipkart SuperCoins users will enjoy exclusive offers on official merchandise from major sporting events and franchises available on FanCode Shop.
The project aims to transform everyday walls into vibrant murals that celebrate the region’s rich traditions, landscapes, and evolving cultural identities.