Barbie Partners with Reebok for New Collection Inspired by the Dream Gap Project
The Reebok x Barbie collection will be available worldwide starting September 20 through Reebok.com and select retailers.
The Body Shop Collaborates with Diana Penty for Festive Vitamin C Skincare Campaign
Diana Penty will be featured in an exclusive video where she shares her personal skincare regimen using The Body Shop’s Vitamin C products.
Krispy Kreme Launches Barbie-Inspired Doughnuts for 65th Anniversary Celebration
For a limited time, fans can indulge in the exclusive Barbie x Krispy Kreme Collection, available at participating Krispy Kreme locations.
Netflix and 4700BC Introduce Gourmet Popcorn Pairings for Premium Entertainment
This unique collaboration features Bollywood filmmaker Karan Johar and television actors Karan Wahi and Karanvir Bohra.
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Victorinox Unveils Airox Advanced Luggage at Glamorous Event with Tahir Raj Bhasin
Bollywood star Tahir Raj Bhasin graced the runway, donning an avant-garde ensemble designed by Narendra Kumar.
Alia Bhatt Joins SuperBottoms' Eco-Friendly Mission in New ‘It Feels Right’ Campaign
The ‘It Feels Right’ campaign underscores the benefits of using high-quality cloth diapers made from organic cotton.
Lotus Herbals Teams Up with Anushka Sen for New Campaign
As the new face of Lotus White Glow, Anushka Sen stars in a dynamic digital video commercial (DVC) that will be showcased across major social media platforms, including Instagram, Facebook, and YouTube.
Odd Giraffe and Starbucks India Unveil Limited Edition Notebook, Fans Queue Nationwide
This exclusive product, available nationwide from September 1st, was offered specifically to Starbucks Rewards Members, marking a significant milestone for the brand.
L'Oréal Paris Taps Alia Bhatt as Its Latest Global Ambassador
The acclaimed actress and producer will be joining the brand’s prestigious lineup of spokespersons, which includes notable figures like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, and Camila Cabello.
Pernod Ricard India Teams Up with NRAI to Celebrate Paris Olympics Medal Winners
The ceremony was graced by notable sports figures, including Gagan Narang, Olympic medallist and Chef-de-Mission for the Paris 2024 Olympics, and Jaspal Rana, renowned Indian sport shooter and pistol coach.
LEGO Expands Gaming Universe with Mario Kart and Animal Crossing Sets
The sets are crafted to capture the dynamic and heart-pounding action of the Mario Kart video game series, turning the world into a race track for fans of all ages.
boAt Teams Up with Mastercard to Bring Tap and Pay Feature to Smartwatches
Initially, this contactless payment feature will be available to Mastercard cardholders from select leading banks, with plans to expand to additional banks in the near future.
Sourav Joshi Joins Lava International as Brand Ambassador in New Campaign
The announcement includes a video that highlights Sourav’s journey from an aspiring dreamer to a YouTube icon, aiming to inspire and engage youth through genuine content.
Blue Tribe Partners with Anushka Sharma and Virat Kohli to Launch Its New Product
The focus of the campaign is Blue Tribe's new no maida Soya Chaap, a ready-to-eat product made from a blend of soy flour and wheat flour.
Pakka Limited and Brawny Bear Launch Energy Bars with Compostable Packaging
This launch expands Brawny Bear’s range, which includes date-based chocolates, chikki, nut butter, milkshake/energy powders, and natural sweeteners.
BIBA Collaborates with Bollywood Star Kriti Sanon as Brand Ambassador
The new campaign, titled “There’s something BIBA about her,” was conceptualized and executed by Enormous Brands.
Decathlon's KIPSTA Secures UEFA Match Ball Deal for Europa and Conference Leagues
This collaboration will commence with the 2024-2025 season and will continue until the end of the 2026-2027 season.
Reebok Teams Up with Moonbug for Special Blippi Footwear Line to Celebrate Milestone
The new four-piece footwear collection allows kids to wear their favorite character from the screen, promoting confidence and curiosity through playful fashion.
abCoffee Partners with Shoppers Stop to Transform Retail with Specialty Coffee
The new abCoffee locations will be situated within Shoppers Stop stores at Rohini, Delhi, Bannerghatta, Bengaluru, and Andheri, Mumbai.
Plate & Peonie Joins Forces with House of Amel for a Luxe Catering Experience
House of Amel’s new catering collection offers their entire dessert range in charming bite-sized portions.
Lee Launches Lee X Suneet Varma Collection, Redefining Denim Elegance Across India
Crafted by India’s renowned couturier Suneet Varma, the collection is designed to push the boundaries of denim fashion with the theme ‘Denim Beyond Definition’.
Brands For Less Partners with TJX Companies in Strategic Stake Sale
This transaction values BFL Group at $1.2 billion and marks a significant development in the retail sector.
Blackberrys Partners with Myntra to Expand Reach Across India
his collaboration with Myntra, where Blackberrys has been an integral part of the portfolio since 2014, builds on a shared goal of catering to India’s evolving fashion preferences.