Bagzone Lifestyles Partners with Warner Bros. Discovery

Recently, Bagzone Lifestyles Pvt. Ltd., the parent company of Lavie Sport, partnered with entertainment powerhouse Warner Bros. Discovery Global Consumer Products. Additionally, the fashion and lifestyle brand is set to collaborate with renowned designers to introduce their new collections.

With actor Ranveer Singh serving as the brand ambassador for Lavie Sport, the brand has positioned itself as the premier active lifestyle brand in India. The inaugural licensing deal comprises a meticulously curated collection of 8 SKUs, featuring DC Super Heroes such as Superman, Batman, and Wonder Woman.

Providing insights into the partnership with Warner Bros. Discovery, Ayush Tainwala, CEO of Bagzone Lifestyles Pvt. Ltd, told IndianRetailer.com, "The collaboration with Warner Bros. enables Lavie Sport to reach a broader audience by leveraging the popularity and recognition of Warner Bros. characters and franchises. This enhances brand exposure, credibility, and reputation in the market, resulting in overall growth and increased market presence."

He further added, "The licensing agreement with Warner Bros. is character-specific, allowing Lavie Sport to integrate iconic Warner Bros. characters into its product lines, thereby enhancing their appeal and marketability."

Addressing the trend of renowned designers teaming up with multiple brands to introduce exclusive collections, Tainwala stated, "We are exploring opportunities for collaborations with designers to introduce dedicated collections. While we cannot disclose specific details at this time, we are actively pursuing avenues to enhance our product offerings and cater to diverse consumer preferences."

Bagzone Lifestyles Pvt Ltd in a mere four years has firmly established itself in four prominent categories: Backpacks, Duffels, Gym Bags, and Wallets, all expertly crafted for peak performance. The recently launched collection of backpacks will range between Rs 1500 to Rs 1700 on both online and offline channels.