Valued at an astonishing $82.7 billion in total enterprise value, the deal has quickly become one of the most talked-about developments of the year.
From streetwear-inspired earbuds to luxury-branded smartwatches, this year was all about merging cutting-edge tech with culture, fashion, and functionality.
Collaborations are no longer just marketing strategies; they play a big role in hyping up businesses. These watchmakers have proven that when heritage meets creativity, the result is not just a product, but a statement.
More and more fashion and beauty brands are partnering with the entertainment industry and creating exclusive products that merge style with storytelling.
One Piece made its debut on Cartoon Network India amidst declining TV viewership and advertising revenue in the kid's genre.
Bagzone Lifestyles Pvt. Ltd. is exploring opportunities for collaborations with designers to introduce dedicated collections
India Licensing Expo (ILE), India's first and most influential brand licensing show will take place on August 20-21 in Mumbai with participat...
While the world is going gaga over global properties for licensing, Chhota Bheem – the Indian origin character is altering the licensing scenario of India in a huge way, says Vikram Goel, the ow...
The old advertising tagline for Las Vegas holds that “What Happens in Vegas Stays in Vegas.” However, as far as the global licensing business is concerned, what happened in Vegas at Licensing Expo...
Ask any music lover, and he will vocally explain how difficult it is to get original merchandise of popular rock and ‘metal’ bands like Megadeth, Slayer or Lamb of God. And, if one were to order t...
Warner Bros is intertwined in almost every child’s life, whether it is Looney Tunes or Merry Melodies, or the ‘action packed’ Batman and Tom and Jerry, or the blockbuster Harry Potter. This US-b...
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