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Licensing 2.0: How Indian and Global Brands are Leading the Charge with Innovation and Partnerships
A deep dive into the key trends shaping the licensing landscape in India, as shared by some of the top minds in the industry.
Iconic Cartoons That Are Winning Hearts and Raking in Merch Millions
Over the decades, cartoons have evolved, captivating new audiences while keeping the legacy of classic characters alive.
Brand Concepts’ 5x Growth and Rs 500 Crore Vision via Licensing
Moving beyond character-based merchandise, the company is now partnering with global lifestyle brands, tapping into India’s soaring demand for quality, branded accessories.
Garfield's Merchandising Masterstroke
From turning Garfield into a Chief Pet Officer for Motel 6 to Burger King’s Garfield-themed menus, brands are leveraging the popularity of the lazy, lasagna-loving fat cat. 
Explore Upcoming Events And New Age Agendas
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Will Desi Content drive Merchandise Boom in India?
Crunchyroll and JioCinema are streaming anime in regional languages such as Hindi, Tamil, and Telugu. Similarly, Cartoon Network India is broadcasting anime in Hindi, Tamil, Telugu, Kannada, and Malayalam.
Gotta Merch 'Em All: Japan's Media Franchises Dominate Global Markets
According to a recent report, the highest-grossing media franchise of them all is Pokémon, with estimated revenue of $147 billion. Of that sum, the majority ($103 billion) comes from merchandise sales, followed by video games, trading cards, etc.
Political Swag: Parties Target Younger Voters with Quirky Merchandise
The NaMo app and its merchandise website boast an extensive range of products, including T-shirts, mugs, notebooks, badges, wristbands, keychains, stickers, magnets, caps, and pens adorned with slogans such as 'Modi ka parivar,' 'Phir ek baar, Modi sarkar
Will Merchandising Save Sinking Esports Economy in India?
Indian esports teams have struggled drastically to increase their revenue, merchandising continues to be a viable options for esports teams to enhance their revenue streams if tapped correctly.
5 Fashion Licensing Deals that have happened in IPL 2020
IPL has acted as a saviour for various companies during these tough times as more & more companies try to associate with various teams of IPL.
This is what will work in licensing industry
WGSN, the global trend authority for fashion and the creative industries with more than 6,000 clients across the world has dived further into the South Asia with increased local content, credits to t...