Moving beyond character-based merchandise, the company is now partnering with global lifestyle brands, tapping into India’s soaring demand for quality, branded accessories.
From turning Garfield into a Chief Pet Officer for Motel 6 to Burger King’s Garfield-themed menus, brands are leveraging the popularity of the lazy, lasagna-loving fat cat.
Crunchyroll and JioCinema are streaming anime in regional languages such as Hindi, Tamil, and Telugu. Similarly, Cartoon Network India is broadcasting anime in Hindi, Tamil, Telugu, Kannada, and Malayalam.
According to a recent report, the highest-grossing media franchise of them all is Pokémon, with estimated revenue of $147 billion. Of that sum, the majority ($103 billion) comes from merchandise sales, followed by video games, trading cards, etc.
The NaMo app and its merchandise website boast an extensive range of products, including T-shirts, mugs, notebooks, badges, wristbands, keychains, stickers, magnets, caps, and pens adorned with slogans such as 'Modi ka parivar,' 'Phir ek baar, Modi sarkar
Indian esports teams have struggled drastically to increase their revenue, merchandising continues to be a viable options for esports teams to enhance their revenue streams if tapped correctly.
WGSN, the global trend authority for fashion and the creative industries with more than 6,000 clients across the world has dived further into the South Asia with increased local content, credits to t...