The Emily in Paris x Caprese collaboration is designed to reflect themes of confidence, individuality, and self-expression associated with the popular series.
Designed around themes of freedom, individuality, and exploration, the collection features graphic T-shirts, contemporary silhouettes, and utility-inspired elements.
The collaboration brings together ASICS’ footwear heritage and Finesse’s focus on women’s sneaker culture.
The brand also offers additional variants including Swiss Choco Brownie, Nutty French Vanilla, and Real Alphonso Mango.
The products incorporate Harry Potter-themed graphics, silicone zip pullers, and interchangeable Velcro house badges that allow users to personalise their bags.
Available in a Menthol Eucalyptus flavour, Mentos Fresh Action features a transparent candy shell with a blue liquid-filled centre.
The film incorporates parkour-inspired action sequences and humour to portray the snack as a sought-after choice among younger consumers.
These partnerships help brands tap into new audiences, generate social media buzz, and create limited-edition collections that often sell out within days.
The product features a filling made with crunchy kadayfi pastry and pistachio crème, layered within Cadbury Dairy Milk Silk chocolate.
The new range will be available exclusively through e-commerce platforms and is aimed at consumers seeking premium display, gaming, and entertainment features.
Woodstock also appears in the design, serving as the tip of the watch's seconds hand.
The production will begin performances on March 30, 2027, before its official opening on April 18, 2027, at the Al Hirschfeld Theatre in New York City.
As part of the launch, actor Sanya Malhotra has been appointed as the brand ambassador for the menstruation and grooming segments.
The latest collection reinterprets traditional Indian silhouettes through contemporary designs, offering a blend of ethnic aesthetics and modern styling.
The campaign was conceptualised by Kulfi Collective, produced by Calk & Cheese, and directed by Achowe.
The company’s in-house creative studio, the campaign film centres on a father who learns that his wife and sleeping baby will be home in six minutes.
The collection is scheduled to debut in the fall season.
The launch of STRIDE also reflects CHK’s broader vision of building footwear products centred on comfort, craftsmanship, and longevity.
As part of the collaboration, Masaba will feature in a campaign showcasing One8 footwear and accessories.
At the core of the collaboration is the use of spent specialty coffee grounds generated through Subko’s daily operations.
The new collection aims to celebrate grace, resilience, and self-expression through a range of intricately crafted designs.
To support the launch, the company has unveiled a new campaign titled "Most Elegant Man in Town", featuring actor Jim Sarbh.
From celebrity-led collections to lifestyle partnerships and digital-first campaigns, denim brands are using collaborations to stay relevant and engage younger audiences.
The launch comes as demand for spiritual gifting and premium collectibles continues to grow.
The new range is made using Ghana Origin Cocoa, a variety known for its aroma and flavour profile.
The company has also appointed Indian cricketer Renuka Singh Thakur as the face of the brand in the country.
Directed by Shoojit Sircar, the campaign film is set in a backstage setting and captures interactions between the three actors as they prepare for an event.
The initiative enables customers to exchange old jewellery and receive a flat Rs 500 voucher for every piece submitted.
The campaign is anchored by a digital film that focuses on the product’s dual-flavour format, featuring a liquid choco-hazelnut centre enclosed within a caramel shell.
Each chair has been designed to reflect the distinct characteristics of the featured characters while incorporating swivel functionality and seating comfort for everyday use.
The Pura x Calm Collection features three fragrances inspired by Calm’s content library.
The campaign film presents a fictional world where people are highly attached to their water bottles, making hydration a regular part of their daily routines.
The campaign is built around two creative narratives, Dreaming In Color and A Summer Dream Come True, both set against retro-inspired summer backdrops.
The campaign will be rolled out across digital and social media platforms, with regional adaptations planned for different markets.
Melody Ice Cream is inspired by the flavour profile of the original Melody confectionery and combines caramel and chocolate notes in an ice cream format.
The pendant features a bat-and-ball motif crafted in 14K gold and set with a Forevermark diamond.
As part of the partnership, SNITCH has introduced the ‘SNITCH Sabse Aage Zone’, a dedicated front-row experience for attendees.
The narratives are inspired by observations of consumer behaviour and experiences that commonly unfold in stores and social settings.
The launch reflects the brand's focus on offering traditional jewellery styles in formats designed for contemporary consumers.
The range features vegan and cruelty-free formulations and includes products developed with fruit and dessert-inspired fragrances.
The collection features a selection of Innisfree’s popular skincare products, redesigned with Toy Story-themed artwork and collectible accessories.
The launch represents the first phase of a broader partnership between Alex and Ani and the ACOTAR franchise.
The new timepiece features a 40 mm stainless steel case and offers water resistance up to 30 ATM.
The brand has also launched Boom Rush, a training shoe aimed at consumers seeking footwear for running and multiple fitness activities.
Drawing inspiration from Laura Ashley’s archives, the collection features a range of floral prints and signature patterns.
The growing influence of pop culture, fandoms, sports leagues, and nostalgia-driven marketing has opened new avenues for brands to engage consumers beyond traditional advertising.
The collaboration comes shortly after Moonbug announced that CoComelon will make its theatrical debut next spring.
Named The First and Forever Set, the collection is positioned as a long-lasting alternative to conventional children's dinnerware.
Through the campaign, the brand aims to strengthen its engagement with consumers who view fashion and accessories as extensions of their identity.
The collection also includes The Smurfs Classic T-Shirt, made from cotton jersey fabric and featuring a character graphic with contrast sleeves.
Initially, the HRX fragrance range will be available through digital channels, including Myntra and the brand’s official online store.
The collection includes lightweight apparel, graphic T-shirts, hats, bags, layering pieces, and adventure-themed accessories.
The five-episode series combines fantasy storytelling with alternate timelines to showcase the smartphone’s features through entertainment-driven content.
Under the agreement, Brandman Retail has been appointed as an authorized re-seller by Skechers India for select marketplace businesses.
These collaborations are helping brands move beyond conventional retail touchpoints while creating new consumption occasions and strengthening brand visibility.
The brand’s momo portfolio currently includes four variants: loaded chicken, Korean chicken, cheesy chicken, and chunky prawn.
The initiative began with a training event in Delhi attended by over 200 hairstylists, salon professionals, and salon owners.
The newly launched Horlicks Milkshake is available in three flavours: Classic Malt, Chocolate, and Kesar Badam.
The Resort Summer 2026 collection is currently available across select Gargee Designer’s stores and on the brand’s official website.
As part of the campaign, dancer and actress Mukti Mohan and actor Kunal Thakur will feature in promotional content.
The collection draws inspiration from the recognizable wardrobe elements worn by Rogers in the show, reinterpreting them through contemporary design.
In India and global markets alike, beverage brands are moving beyond category boundaries to build cultural relevance.
Customers can exchange gold purchased from any jeweller, including jewellery with purity starting from 9KT.
The launch comes as lifestyle-related health concerns, including diabetes, continue to rise across age groups.
The collaboration comes as gaming increasingly influences youth culture, extending beyond entertainment into fashion, music, and digital identity.
The campaign aligns with the recent expansion of AJIO Rush, the platform’s fast-delivery service offering deliveries within four hours in select markets.
The campaign has been conceptualised by 82.5 Communications and will be rolled out across television, digital platforms, out-of-home advertising, retail, and on-ground activations.
Mandhana has joined the campaign to support awareness around menstrual hygiene and promote confidence among girls during their periods.
The new travel wear range features updated versions of the KING tracksuit, jerseys, T-shirts, and shorts.
The OSiS+ range includes products such as Flexwax, Dust It, Mess Up, and Bounty Balm.
Available across baby and kidswear categories, the collaboration includes dresses, matching sets, skirts, tops, swimwear, sleepwear, and accessories.
The new watch is built on Casio’s GA-2100 platform, a model recognised for its octagonal bezel and compact design profile.
Lukson has introduced the collection with introductory pricing as part of its strategy to make premium lab-grown diamond jewellery more accessible to aspirational consumers.
In addition to merchandise, Max Fashion is extending the festival experience beyond retail stores through its Paint & Win initiative.
The product is currently available in 1 kg and 5 kg packs across e-commerce platforms in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata.
The collection marks Indriya’s continued focus on regional bridal jewellery and heritage-led craftsmanship.
The launch strengthens Villain’s position within India’s value-premium fragrance market, where oud fragrances are witnessing growing consumer interest.
The brand has positioned the fragrance for evening wear and occasion-based use, including parties, weddings, celebrations, and social gatherings.
The campaign uses everyday situations and humour to showcase consumer experiences and word-of-mouth recommendations.
The collection includes backpacks and travel essentials designed for everyday use, combining utility with visual elements linked to the Harry Potter franchise.
Oakley has also introduced the Kylian Mbappé Signature Series Permian.
More than just a footwear retailer, Superkicks has built its identity around culture, creativity, and community engagement.
The collection features two timepieces inspired by central characters from the series, combining storytelling elements with design details aimed at the collector segment.
The Rare Earth Collection features four natural gemstone dials, including Tiger Eye, Malachite, Aventurine, and Lapis Lazuli.
The campaign is set inside a restaurant and follows Lakshya entering a tense scenario involving two men and a waiter.
The campaign film uses stylised visuals and performance-based storytelling to reflect evolving breakfast habits, particularly among younger consumers.
The runway featured garments with draped textures and layered detailing, combining softness with structured tailoring.
In addition to footwear, the campaign highlights a range of apparel designed around classic sportswear influences.
The campaign film has been conceptualised and directed in partnership with Red FM and RED MAX.
The product will initially be available across North, East, and West India in Rs 5 and Rs 10 price packs.
Among the newly launched products are rose gold stud earrings featuring round-cut citrine stones paired with natural diamond accents.
The campaign film focuses on positioning silver jewellery as part of everyday fashion and self-expression rather than limiting it to occasion-based dressing.
The campaign focuses on everyday factors such as menstrual cycles, hormonal fluctuations, bloating, workouts, stress, climate conditions, and weight changes, which can influence comfort, fit, and support throughout the day.
The collaboration will introduce a new apparel collection inspired by the franchise’s first and second generations.
The newly launched range includes antiperspirant deodorant, body wash, and a 2-in-1 shampoo and conditioner.
The inaugural exhibition, titled “Life from the Corner of My Room,” will run from May 17 to August 31 and features paintings, sculptures, and installations by RYOL.
the campaign highlights products across categories such as healthy chips, millet noodles, trail mixes, and tea-time snacks.
The campaign is aimed at consumers seeking healthier food alternatives that combine nutrition with flavour and convenience.
The brand’s tea portfolio includes Ceremonial Matcha, Sencha, Hojicha, Hojicha Powder, Genmaicha, and Matcha.
The move positions Rare Rabbit in India’s growing premium travel accessories market, where consumers are increasingly looking for products that combine design, functionality, and personal style.
The collection follows a made-to-order approach and offers customisation options across colour, fit, and embellishments.
The latest collection from the luxury fashion label explores themes of strength, femininity, and timeless design through a mix of womenswear and menswear pieces.
Through the campaign, the brand positions Show Stopper as a lightweight styling and maintenance product intended for regular use.
As part of the launch campaign, VIRGIO also rolled out a cinematic advertising initiative inspired by The Devil Wears Prada.
The beverage range has been designed to cater to different flavour preferences.
The Korean Marine Collagen range contains nano-hydrolysed marine collagen peptides designed to support skin elasticity, hydration, and firmness.
The launch campaign also includes a second engagement phase titled ‘Collect & Unlock’.
The Celeste collection focuses on minimalist designs, while Gem Pop introduces colourful semi-precious stones, including amethyst, citrine, and blue topaz.
As part of the campaign, actor Aditya Roy Kapur has been introduced as the face of GIVA’s Men’s Silver collection.
Crafted in gold-finish titanium, the collection reflects the brand’s focus on precision craftsmanship and premium materials.
Limited-edition collections are also helping brands connect with younger consumers, particularly Gen Z and millennials, who are drawn toward unique designs, nostalgia-driven products, and social media-friendly launches.
The Royal Pop collection is available in multiple colour options, including white, pink, green, orange, yellow, red, light blue, and navy.
U&i has also introduced three new car chargers with different charging capacities.
Zuhur marks the label’s second collection following the launch of its debut edit, Lehren.
The latest eyewear collection features updated interpretations of the brand’s Medusa emblem across sunglasses and optical frames.
The collection includes 42 curated styles inspired by Hailey Bieber’s summer wardrobe, featuring micro shorts, crop tops, oversized outerwear, and mini dresses.
Starbucks has also introduced the Mango Frappuccino Protein Cold Foam across its India stores as part of the collaboration.
The campaign introduces the brand’s latest eyewear collection centred around reinterpretations of the signature Burberry Check.
The Everett Mandalorian Watch, priced at Rs 24,495, features a 42MM gunmetal stainless steel case and bracelet inspired by the armour of Din Djarin.
the campaign highlights jewellery as a symbol of family heritage, celebrations, and milestones while also targeting younger consumers looking for culturally rooted designs.
The collection also draws inspiration from Siraj’s personal journey from humble beginnings to becoming one of India’s leading fast bowlers.
The store also featured a curated section titled “Mom Would Love This,” showcasing selected fashion styles designed for mothers.
The new collection draws inspiration from Japanese watchmaking traditions.
The collection, which launched on May 11, includes a range of bags, wallets, suitcases, backpacks, toiletry bags, and a diaper bag.
The collaboration is focused on increasing consumer acquisition, expanding the solitaire category, and strengthening long-term market leadership in Pune, one of India’s key jewellery markets.
The new range is aimed at strengthening its presence in the baby skincare category by focusing on nourishment-led product offerings for infants and young children.
The new collection includes automatic, slim, and multifunction watch variants designed to cater to evolving consumer preferences in the premium analog watch segment.
Charli XCX joins a list of shareholders and collaborators that includes The Weeknd, Casey Neistat, and Swedish House Mafia.
The launch is part of the brand’s strategy to strengthen its presence in India’s luxury watch segment through market-specific collections.
The rise of gym culture, home fitness, and sports-driven marketing has also pushed sports nutrition companies to align with personalities and teams that resonate with young consumers.
The campaign has been designed around personality-led storytelling instead of conventional influencer-driven promotions.
The summer range includes lightweight clothing, caps, and footwear created for multiple seasonal settings, including vacations, sports activities, city outings, and social gatherings.
Through the partnership, the companies plan to highlight products designed to improve convenience, speed, and ease of cooking for consumers in India.
The series features AI-generated visuals and includes Naina Parekh as part of the narrative.
Radiant Mesh includes more than 70 designs across categories such as silver chains, bracelets, rings, earrings, pendants, and anklets for women.
The inaugural edition of the program is being held from May 11 to May 14 at Nike’s Philip H. Knight Campus in Beaverton, Oregon.
The campaign focuses on positioning Candyman Fruitee Fun Soft Chews as an alternative to traditional hard-boiled confectionery products.
The Spring 2026 collection introduces a new seasonal palette across major TUMI ranges, including the 19 Degree Collection.
Each pair is packaged with Alienware-themed collector accessories, including a white protective sleeve and a microfiber cleaning cloth.
The collection is now available across 40 AZORTE stores in India as well as on the brand’s official website.
The campaign has been launched with digital brand ambassador Natasha Gandhi and will expand across social media through creator collaborations and consumer participation.
The campaign uses humour and nostalgic cultural references to communicate its message while positioning the brand around trust, quality, and transparency.
The original film became a defining cultural moment for fashion and luxury storytelling, influencing workplace style, consumer aspirations, and brand communication for nearly two decades.
The collaboration will debut at Mumbai Comic Con 2026 scheduled for May 9–10 at the Jio World Convention Centre in Mumbai.
The Glenwalk has expanded across 18 states and union territories in India and has partnered with more than 50 distribution companies.
Fabindia has also introduced a curated gifting collection across categories including apparel, accessories, and home and lifestyle products.
The package also contains the TEGO Mat Carry Bag, developed as a durable and structured accessory for carrying fitness mats conveniently.
The campaign includes a series of brand films showcasing Yami as she navigates early motherhood through everyday experiences.
The ‘THE CUT’ capsule collection includes eight styles comprising four sunglasses and four optical frames.
The narrative reflects how younger consumers are increasingly questioning traditional definitions of hustle culture and success.
The campaign showcases individual journeys shaped by pivotal decisions and personal reinvention.
The fragrance has been created by perfumer Santosh Shinde and forms part of SKINN’s premium fragrance portfolio.
Globally, Popeyes is known for its Louisiana-style fried chicken, prepared using a 12-hour marination process with Cajun spices.
The product range is positioned around the combination of taste and nutrition, targeting everyday breakfast consumption.
The collection is designed to combine technical functionality with refined aesthetics for a more informed customer base.
The campaign highlights Samsung’s Bespoke AI Laundry Combo through a concept that integrates high-fashion visuals with fabric care innovation.
The Enamor Bamboo Cotton range is designed with an emphasis on comfort and functionality.
Each piece is positioned around the idea of style as a form of personal identity, combining visual impact with everyday wearability.
All six variants are built on goodr’s OG frame, which is designed for everyday wear while offering performance-oriented features.
India’s retail and luxury fashion landscape is currently undergoing a shift, with weddings emerging as a consistent demand driver rather than a seasonal opportunity.
The campaign comprises two short films built around character-led humour and situational comedy.
The collection focuses on combining statement design with sustainability-led production processes.
The product has been positioned as a co-created blend, reflecting a shared focus on continuous improvement and performance.
The campaign reflects Myntra’s focus on improving product discovery and enabling more confident purchase decisions through personalisation, curated selection, and platform scale.
The collection includes several variants, each designed around specific themes and elements from the Harry Potter universe.
The collection integrates the visual identity of BLACKPINK with Razer’s product design, aligning the group’s signature pink-and-black aesthetic with the company’s gaming-focused hardware.
The collection reinterprets characters from both Despicable Me and the Minions universe, including Bob, Kevin, and Stuart.
The campaign features both actors promoting different variants from the product range.
The digital-first rollout begins with a trailer on Instagram, followed by three short-form episodes.
The collaboration represents STABILO’s first global IP partnership and reflects its focus on increasing cultural relevance and international visibility.
The first phase of the campaign has been rolled out during the ongoing Indian Premier League, with advertising across Star Sports and JioHotstar.
The Heritage Collection integrates archival elements with modern materials and silhouettes.
The appearance highlights how celebrity styling during promotional tours continues to serve as a key visibility channel for luxury brands.
The campaign combined street activations, outdoor advertising, and digital content to build visibility around the store opening.
The range focuses on graphic-led apparel, including oversized tees, typography-driven designs, and statement pieces inspired by the film’s visual identity.
The product includes features such as hands-free photo and video capture, live streaming, and voice-enabled AI assistance.
The collection continues the brand’s approach of combining traditional craftsmanship with contemporary footwear design.
The launch aligns with the growing demand for retro-inspired products in the fashion and lifestyle market.
Here is a look at the top 7 bags and accessories brand collaborations driving add-on retail growth.
Each garment also includes a #PlantABeej seedball aimed at encouraging children to engage with nature.
The campaign is aimed at young urban riders and highlights themes of speed, agility, and self-expression.
Through the new campaign, JK Maxx Paints aims to position itself as a complete solution provider for home painting needs.
The activation has been developed in partnership with Tira and Sephora.
Healthy 50+ uses patented Invisi-Nutri Blend Technology that does not alter the taste of food.
The range is positioned for both day and evening wear, with options that can be worn individually or layered.
Collaborations often combine storytelling, product awareness, and social media reach, making them a key growth tool in India’s retail and beauty market.
The new products will be available across e-commerce and quick-commerce platforms nationwide.
The film is built around a fictional storyline centred on a returning figure reclaiming control, set within a stylised abandoned interior.
The licensing agreement between Hawaiian Tropic and Pacsun was brokered by Brandgenuity, the exclusive licensing agency for Edgewell, which owns the Hawaiian Tropic brand.
The campaign highlights contrasting personalities and styling choices, focusing on hair as a visual element within the film’s world.
Gerua has been developed using AI-led insights for trend forecasting and product design.
The campaign is designed to communicate key specifications, including design, camera, and durability, through storytelling rather than conventional feature demonstrations.
The new 40 g bar is priced at Rs 100 and combines Japanese matcha with a crunchy wafer format.
The fragrance opens with notes of stormy petrichor, rainforest greenery, neroli and blackcurrant.
The product is currently available in select cities through retail outlets and quick commerce platforms.
The launch has been supported through a campaign featuring Virat Kohli, Krunal Pandya, and Phil Salt.
The new range is built around a Unique Derma Action Formula featuring AHA and BHA actives such as Lactic Acid, Mandelic Acid, and Salicylic Acid.
The 38-piece collection includes denim, khaki separates, T-shirts, button-up shirts, and fleece products.
In January 2025, Kati Patang Lifestyle had entered the UK market by acquiring a 23 percent stake in CHADKP Holdings Limited.
The launch has been supported through a new visual campaign inspired by the expressive style of 1990s culture.
The products are positioned for long days, active routines, and everyday conditions, while offering a stick-based format in a category largely dominated by sprays and roll-ons in India.
The campaign is set against the backdrop of the Amalfi Coast, known for its lemons, and highlights the lemon and mint positioning of the beverage.
The India T20 captain will wear Skechers cricket footwear and will also feature in marketing campaigns for the company’s performance product range.
The launch comes as padel continues to gain momentum in India, with growing participation and an expanding network of courts across major cities.
The new product combines Sprite’s lemon-lime base with mint and will be introduced as a limited-period offering across select markets.
The newly launched product contains 25g of protein per 100g and is positioned as a clean-label offering with no refined sugar.
The collection includes graphic T-shirts and hoodies in relaxed silhouettes designed for everyday wear.
The limited-edition capsule marks the return of the partnership between the two brands and combines Hello Kitty’s familiar visual identity with Anti Social Social Club’s darker streetwear style.
Through this initiative, Zydus Healthcare sought to bring greater attention to the importance of early detection and awareness, placing preventive screening and education at the centre of the programme.
The campaign also highlights the “Only Natural Diamonds” message, supported by the Natural Diamond Council, reinforcing the brand’s positioning around authenticity and natural diamond craftsmanship.
At the centre of the initiative is PEDIGREE Gravy, positioned as a complete everyday meal for dogs.
Positioned as a Prestige Prêt offering, S&N by Shantnu Nikhil translates the couture label’s design language into contemporary occasionwear.
The campaign features a runway-style film that presents the Excalibur range as statement pieces, highlighting dual-tone Pink and Teal colourways.
The film centres on adaptive purification, where the system automatically selects purification modes based on water quality.
The collection comprises 14kt and 9kt gold jewellery set with natural diamonds and coloured stones such as carnelian, opal, and sapphires.
As part of the launch, the brand presented “50 Shades of Slay – The Signature Edit”, a curated showcase positioned as a complete luxury fashion experience.
The campaign also underlines the product’s key offering. Powered by Philips’ OneBlade technology, the device enables users to trim, edge, and shave with a single tool, reducing the need for multiple grooming products.
Launched in 2025, LOVETC has completed its first year with strong growth, reporting a 30 percent month-on-month increase.
The portfolio includes 72 variants across 24 flavours, categorised into fruits, dry fruits, mithai, chocolate, classic, signature, and candy segments.
The new lineup includes three variants designed for daily use, combining design upgrades with functional enhancements.
The new portfolio, launched ahead of the summer season, is available on Instamart across major metro cities.
The campaign focuses on challenges linked to heat, sweat, and hygiene, highlighting the prevalence of persistent skin infections and their impact on everyday life.
The collaboration will focus on product innovation as well as expanding the brand’s presence in women’s sports.
The campaign introduces Bluetyga’s new offering as a breathable, Next Gen SunGard UPF 50+ certified jacket designed to block over 98 percent of harmful UVA and UVB rays.
The campaign places Chopra at the centre, where she speaks directly to the camera, reflecting on her life journey, professional milestones, and creative outlook.
The Crocs x LEGO collection builds on a multi-year global partnership between the two brands, centred on creativity, individuality, and self-expression.
The range includes slogan T-shirts, tops, co-ord sets, and denim styles designed for everyday wear.
Timed alongside the Indian Premier League, the campaign leverages one of India’s largest media consumption periods.
The Kaashika collection draws inspiration from the historic city of Kaashi, now known as Varanasi.
The brand said Panday represents its evolving positioning in India, aligning with younger audiences through a mix of aspirational and accessible appeal.
The products are lightweight, compact, and designed for portability, with heat- and water-resistant properties across different formats.
The initiative is designed to address a common consumer insight that promises are often made but not consistently delivered.
The collection was made available to Hanna Rewards members on April 7, followed by a wider public release on April 8.
The product is designed to appeal to gamers looking for a futuristic aesthetic, drawing visual cues from Night City, the setting of the game.
The collection is currently available across select retail stores in India as well as on the brand’s official website.
As entertainment continues to influence lifestyle choices, fashion brands are leveraging these partnerships to remain relevant, expand into new categories, and unlock growth opportunities in both physical and digital retail spaces.
The partnership brings together elements of sport and style, with Shreyas Iyer representing the brand’s contemporary aesthetic.
The move reflects P•TAL’s focus on building long-term collaborations that contribute to product innovation and brand storytelling.
The partnership will be supported by an integrated campaign across print and visual media, scheduled to roll out in April.
Panday will feature in the campaign and contribute to content across Limca’s social media platforms, including Instagram.
The association is aimed at enhancing Myntra’s engagement with younger consumers while expanding its reach across metro cities and emerging markets.
The company aims to build stronger engagement through storytelling and contemporary brand communication.
The campaign is open to participants, including creators, agencies, filmmakers, comedians, and individuals with an Instagram presence.
The long-term partnership reflects ZOFF Foods’ approach to consistent brand building, with a focus on trust, quality, and consumer reliability.
The COMET x NARU sneaker reflects a shared origin and design-led approach, combining elements from both brands.
The showcase at Paris Fashion Week was styled by Art Sparrow, who brought a couture-focused perspective to the presentation of the collection.
The collaboration brings together the brand’s design philosophy and Jurel’s on-field persona.
The initiative comes amid low levels of physical activity and limited gym adoption in India.
he initiative aims to address the challenges faced by modern parents navigating between traditional advice and evolving digital influences.
Mandhana will feature in campaigns promoting the Comfort Range, with the brand continuing to build its positioning around comfort-led hygiene solutions.
The relaunch introduces two lines—Machine and Y2K—blending retro elements with updated design features.
The Spring Summer 2026 collection will be available across select retail outlets and leading fashion platforms across India.
The partnership with Arora aligns with the company’s focus on fitness-oriented lifestyles and routine-based wellness practices.
The moisturiser is priced at Rs 1,999 and is available on the brand’s official website and on Amazon.
As part of the partnership, the brands have launched two variants, Tender Coconut Naga Chilli and Coffee Fudge Crunch.
The campaign features Mandira Bedi, Sumedh Mudgalkar, and Diksha Singh.
The campaign is built around the idea that achieving meaningful outcomes requires consistent effort rather than relying on quick solutions.
The launch comes at a time when consumer preferences, especially among younger audiences, are shifting towards relaxed and loose-fitting silhouettes.
engaluru-based retail technology and brand licensing company Ace Turtle is redefining its growth strategy by combining technology, retail operations, and brand licensing to build a scalable omnichannel business in India.
The relaunch includes a debut 150-piece collection that blends Y2K-inspired aesthetics with updated design elements.
The association with Parineeti Chopra aligns with the brand’s focus on young urban parents managing work, personal commitments, and childcare.
The ClearMind range is positioned as a premium lens portfolio featuring larger zones of clear vision, enabled by ZEISS NeurOptix technology.
As part of the campaign, Philips has onboarded actor and new mother Yami Gautam Dhar as the brand ambassador for Philips Avent in India.
Titled Curated At Home, the capsule places emphasis on fabric quality and detailing.
The collection is positioned to cater to both everyday and formal occasions, offering flexibility across use cases.
The first phase includes billboard placements across 16 cities and more than 55 locations, with further digital and film-led extensions planned.
These collaborations are not just about packaging or branding; they are becoming strategic growth drivers across retail and e-commerce channels.
The brand positions the product as a long-term solution focused on scalp health and hair strength rather than a short-term fix.
Operating without external funding, Ro & Co Beauty has grown through a product-led strategy and direct engagement with consumers.
The timepiece incorporates a genuine vintage Maharana Pratap postage stamp into the dial, making each watch distinct.
The campaign focuses on summer skincare needs, positioning the product as a lightweight and fast-absorbing gel suited for hot and humid conditions.
The launch aligns with Care Bears’ 2026 theme, “Colors of Caring,” which highlights the role of colour in expressing emotions, individuality, and care.
The Super Mario collection has been introduced in line with the upcoming release of The Super Mario Galaxy, which is scheduled to hit theatres on April 1.
The collection adapts key elements from the film into a range of design-led and giftable products.
The brand film highlights individuals engaged in a variety of activities, including sports, fitness, and everyday routines.
The company is positioning itself as a player in the decorative paints segment with a focus on performance-driven products.
Since its inception in 2013, Jaipur Watch Company has built its design philosophy around narrating India’s cultural stories through watches.
The new range is designed to support detangling and smoothening across different hair types.
In recent years, brands across both industries have leveraged each other's cultural capital to create buzz, drive exclusivity, and expand into new consumer segments.
CaratLane continues to position itself as an everyday fine jewellery brand, focusing on contemporary designs and accessibility for a wider consumer base.
The product range also includes a no-added-sugar electrolyte drink variant designed for hydration-focused use cases.
The campaign then focuses on how the new design aims to address this challenge through functional improvements rather than messaging alone.
From Bollywood icons launching signature perfume lines to global luxury houses teaming up with pop superstars, fragrance collaborations are redefining how brands connect with audiences.
The collection brings together sun-protective swimwear, UPF 50+ clothing, and sleepwear designed for comfort and everyday use.
The product is positioned as a plant-based solution aimed at protecting delicate baby skin during the summer months.
The collection draws inspiration from EDM culture, retro screen visuals, and digital distortion, translating these elements into contemporary jewellery formats.
The event saw strong participation across all three days, with KidZania Delhi witnessing high engagement levels from both children and families.
A key innovation in the collection is the integration of golden sequins within the fabric during the weaving process.
The new lineup includes four models — SPARKVOLT JST524, JST530, JST532, and JST534 — aimed at addressing the evolving charging needs of multi-device users.
A key update in the Nazariya range is the addition of a wider toe box, tailored for Indian foot shapes and daily wear, aimed at improving overall comfort.
From athletes to Bollywood actors, these public figures bring credibility, visibility, and aspirational value to the brands they are associated with.
The FRIENDS-inspired CRAZE collection brings together elements of pop culture and beauty, tapping into the growing demand for nostalgia-led and collectible product experiences.
The release also incorporates a strong Bengaluru connection through its packaging, designed by artist Paul Fernandes, known for his “Bangalore Pictorial” illustrations.
Currently, the Makeup Bouquets are exclusively available on IGP and are being offered across key markets such as Delhi NCR and Mumbai.
The rollout of Bullpadel’s apparel through a direct-to-consumer online platform reflects the growing opportunity within India’s emerging padel segment.
Titled ‘India Vs Peaceful Sleep’, the campaign draws on recent speculation around Dhoni and the number 8 to highlight the gap between time spent in bed and actual restful sleep.
The range comprises 43 timepieces, each designed to bring the brand’s racing spirit to the wrist.
The collection made its debut at Motoverse 2025, Royal Enfield’s annual festival that celebrates its global riding community and the vibrant subcultures of motorcycling.
The move reflects the growing global recognition of Indian fashion labels and their ability to blend cultural storytelling with contemporary aesthetics.
The initiative reflects a growing trend among brands to leverage blockbuster films as high-attention marketing moments rather than relying on continuous advertising spends.
The fragrances featured in the campaign are now available across online and offline retail platforms in India.
The new collection showcases bold heels, striking silhouettes, and standout handbags, with Shanaya Kapoor moving through the campaign with effortless poise.
The campaign will be primarily digital, featuring Mohanan as she explains collagen’s role in maintaining skin structure and encourages its consistent consumption as part of daily routines.
brands are increasingly looking beyond their traditional domains to create cross-category partnerships that feel fresh, relevant, and globally appealing.
The introduction of Cozi Micro Modal reflects our continued commitment to bringing globally benchmarked fabrics to the Indian innerwear market.”
The campaign film provides a look into Rahul’s off-field life, showcasing routine moments from home settings to match-day preparations.
The narrative draws a parallel with Gen Z—playful on the outside yet strong at the core.
The partnership aimed to merge Bratz’s iconic, fearless aesthetic with Bonkers Corner’s streetwear expertise, offering fans a way to express their personality boldly through clothing.
The new line is set to launch in Spring 2026 and represents a fresh evolution in how the fashion giant approaches designer partnerships.
The collection brings together three distinct styles under a cohesive theme.
House of Biryan operates on a tech-enabled model designed to ensure standardisation and consistency across its kitchens.
With GO24, Pexpo also brings in advanced three-layer insulation technology, engineered to retain both hot and cold temperatures for longer durations compared to conventional double-layer bottles.
The partnership begins with a new campaign featuring Bumrah, centred around UNIQLO’s LifeWear philosophy—focused on delivering simple, high-quality, and comfortable everyday clothing.
Positioned as a long-term solution for healthier hair, Hairloom stems from the idea that effective transformation begins beneath the scalp.
The initiative features two brand films that revolve around everyday situations where families struggle with rising medicine expenses.
One of the highlights from the collection is the Kandy Avantgarde 2, inspired by the abstract works of Wassily Kandinsky.
The partnership will focus on India’s premium home appliance segment.
The brand first challenged traditional perceptions with the launch of its Gold Mouthwash.
To support the brand’s market entry, actor Emraan Hashmi has been appointed as its brand ambassador.
Alongside the campaign rollout, the brand has also unveiled new additions to its denim portfolio.
Rather than a conventional collaboration, the alliance has been positioned as a cultural exchange where French modernity meets Indian craftsmanship
The technology is engineered to support constant movement without compromising the structure and polished look expected from office footwear.
The label has been developed in partnership with Myntra Jabong India Private Limited, the wholesale arm of Myntra.
Scheduled to launch this Saturday, the collection positions Hopscotch among the early players in India’s kids’ fashion segment to translate this cultural moment into apparel for young consumers.
To cater to a wide variety of dog breeds, the products are available in sizes ranging from XS to XL, allowing pet owners to find the right fit for different pets.
The collection incorporates 360° sculpting technology, offering targeted waist compression, light bust support, and a subtle butt-lifting effect to create a smooth, contoured look.
For McCartney, the collaboration carries a deeper personal meaning tied to her lifelong passion for horses.
The Spring Summer 2026 collection will be available across Selected stores in India as well as on the brand’s official website.
The campaign is being rolled out across digital and social media platforms, aiming to connect with younger audiences through a mix of pop culture recall and everyday relevance.
The company noted that the association is closely aligned with its renewed focus on training, discipline, and high-performance sport within the Indian market.
Aurelia has long been the preferred brand for young, fashion-forward women who embrace the latest trends while staying true to their Indian aesthetic.
The offering includes kids-safe organic colours and wellness staples, alongside a hands-on Tie & Dye kit intended to encourage creative engagement among children and families.
A multiple Grammy and BRIT Award winner, she has amassed billions of streams worldwide and established herself as a defining voice in contemporary pop culture.
Spinny has served more than five lakh customers over the past ten years and maintains an inventory of over 10,000 refurbished cars on its platform at any given time.
The collaboration with DWC has played a key role in scaling access to the watches.
The activewear industry is witnessing unprecedented growth, driven by rising health consciousness, athleisure adoption, and increasing participation in recreational sports.
Spanning 100 square metres and accommodating 65 guests, the café reflects the brand’s identity under the MF Brands Group umbrella.
The campaign features Indian cricketers Shivam Dube, Varun Chakravarthy, and Harshit Rana, tapping into the country’s deep-rooted passion for cricket.
Designed to address diverse hair types and styling requirements, the tools offer efficient detangling, curl definition, smoothing, and finishing results.
The Great Jeans for Everyone campaign reiterates American Eagle’s commitment to crafting denim that combines fit, comfort, and versatility.
Blockbusters to Wardrobes: The Fashion Collaborations Dominating the Industry
The first phase introduces the Echo RO Gum Clog and the Echo Wave Clog, refreshed takes on the original Echo silhouette.
The merchandise line includes crop tops, regular-fit T-shirts, and hoodies in a classic black-and-white colour scheme.
The newly launched range incorporates skincare-focused ingredients such as Pure Hyaluronic Acid, Vitamin C, and Pro Vitamin B5.
As part of the collaboration, Healthy Master has introduced a digital and social media campaign titled ‘Match Buddy’, timed with the ongoing cricket season.
Top Audio & Wearable Brand Collaborations Redefining Tech and Lifestyle in India
At the heart of the campaign is Colgate Visible White Purple, a toothpaste that has attracted attention for its distinctive purple hue.
The digital film captures relatable, everyday scenarios to emphasise the importance of sunscreen as a daily skincare essential.
The initiative aligns with TechnoSport’s positioning as a performance-oriented activewear brand rooted in consistency, endurance, and resilience.
The Chevalier Collection is characterised by bold geometric structures, raw wood finishes, matte leathers, and sand-cast brass detailing.
The film showcases how the company has adapted to changing times while remaining anchored in trust and craftsmanship — two pillars that have defined its identity over generations.
The Nike Domain range has been a trusted choice in high-pressure moments, worn by leading cricketers such as Tilak Varma, Jemimah Rodrigues, Shafali Verma, Shreyas Iyer, and Shubman Gill.
The Dalmore is currently ranked among the fastest-growing top 10 global malt brands in the ultra-premium and prestige segment, reinforcing its growing appeal among luxury whisky consumers.
Through this launch, STRROT reinforces its focus on integrating traditional craftsmanship with contemporary design sensibilities.
From protein supplements and hydration drinks to plant-based nutrition and clean-label foods, Bollywood celebrities are actively backing brands that align with their fitness-driven lifestyles.
To commemorate the milestone, Fratelli Vineyards partnered with Manish Malhotra to create a bespoke presentation for the bottle.
Through a stripped-back visual treatment, the campaign highlights the joy of eating without rules or restraint.
The campaign will be amplified across digital platforms, social media and in-store touchpoints, supported by product-focused films, retail storytelling and influencer partnerships.
The launch comes at a time when consumer preferences are shifting toward premium, novelty-driven offerings that combine nostalgia with innovation.
All products in the Valentine’s range are made using 100 percent couverture chocolate, without palm oil or preservatives.
This Valentine’s season, leading jewellery players across India are stepping up with curated collections, omnichannel campaigns, and accessible price points, making romantic gifting more personal and inclusive than ever before.
As part of the partnership, ASICS has introduced the GEL-CUMULUS 28 as the hero performance running shoe for the upcoming marathon.
The rise of luxury brand-owned restaurants reflects a broader shift in consumer expectations.
Following the success of several sold-out drops, Miffy has also returned with the premium children’s apparel brand Hanna Andersson.
Building on the success of its earlier release, the new collection revisits fan-favourite motifs while introducing fresh silhouettes and updated styles.
The video begins with Khushi and Orry ditching a party in favour of a cosy night in.
Anchored by three playful, slice-of-life films, the campaign captures familiar moments where love emerges in unexpected ways.
These collaborations highlight a clear shift—consumers today buy into stories, values, and cultural relevance, not just products.
The partnership positions love as imperfect, emotional, and rebellious—challenging the glossy narratives typically associated with the occasion.
Underwoman is set to roll out across digital and social platforms, along with marketplace partners including Nykaa, Myntra, Amazon, and Blinkit.
The narrative then pivots to introduce Mamaearth’s rosemary-infused shampoo as a solution, concluding with Sreeleela reappearing with fuller-looking hair.
The partnership with Suryakumar Yadav is rooted in strong audience alignment and shared values.
Prominent Indian cricketers including Jemimah Rodrigues, Shubman Gill, Shreyas Iyer, Tilak Varma, and Shafali Verma feature as towering “Giants,” standing as symbols of perseverance and possibility.
The range is available in four variants—Secura (FR), Secura Plus (HR-FR), Secura Green (FR-LSH), and Secura Green Plus (ZH-FR)—designed to meet varied safety and performance needs.
The launch is part of Dubstep’s Valentine’s Day campaign, Love on Loop, which centres on themes of love, music, and spontaneity.
As part of the initiative, the brand has launched a new film set against a warm breakfast-table backdrop.
The campaign film brings Ananya and Lakshya together in a series of playful, easy-going moments, underscored by the brand’s iconic Hide & Seek tune.
Instead of following a conventional advertising structure, the film leans into repetition and cultural familiarity to leave an impression.
The collection combines clean, minimal aesthetics with utility-led features, catering to professionals navigating fast-paced, mobile work environments.
At the heart of the Primal Stance Mat is a striking visual narrative—a tiger depicted not in motion or aggression, but in stillness.
The campaign draws attention to Bata’s long-standing relationship with ballerinas, a category the company credits itself with popularising in the Indian market.
From fine jewellery and fashion to fragrances and fandom-driven merchandise, brands are stepping up with curated collections and experiences that resonate with modern consumers.
Rooted in Mia’s Precious every day brand philosophy, the campaign highlights how relationships grow through daily routines, personal milestones, and quiet, meaningful rituals.
The new lipstick range is formulated with serum-level hydration. "Infused with Hyaluronic Acid and a nourishing oil blend, the formula delivers 8-hour plumping moisture.
At the heart of the launch is the ‘You Never Drive Alone’ brand film, which seeks to translate Škoda’s service philosophy into an emotionally resonant narrative.
The agreements significantly strengthen Interparfums’ licensed fragrance portfolio and underscore its long-term growth strategy in the global beauty market.
Disney takes centre stage this season with six all-new collections inspired by beloved characters and cultural moments.
The campaign film opens inside a police station, with Malaika questioning the reason behind her detainment.
Indian cricket captain Rohit Sharma leads the campaign, appearing not in his on-field role, but as a fellow fan urging audiences to become part of the movement.
The collaboration addresses the classic Valentine’s Day dilemma: finding a gift that feels personal and premium while avoiding shipping delays.
The launch is spearheaded by a 90-second film created in collaboration with creative agency Flower Shop and directed by Adam Berg.
All products in the collection are vegan, cruelty-free, dermatologically tested, and IFRA certified.
The Face Shapewear has been created to suit a broad range of users, underscoring House Of Beauty India’s focus on accessible and user-friendly beauty solutions.
Marketed and retailed by Titan Company, Xylys is known for its blend of Swiss-made and Swiss-movement engineering paired with modern design aesthetics.
Inspired by Leezu’s cult-favourite Dilbar massager, Dil-Bar takes the form of a carefully crafted chocolate bar.
Through this collaboration, Kushals aims to deepen its connection with fashion-forward consumers in the South.
The future of food collaborations in India looks promising and increasingly sophisticated.
The new offering is aimed at strengthening the brand’s footprint in the mainstream strong beer segment.
The association coincides with the launch of the brand’s new digital film titled ‘Designed for Indian Hair’, which highlights Philips’ India-first approach to hair styling innovation.
Over the past year, the partnership has played a key role in improving brand visibility and recall for ixigo Trains.
As India’s men’s grooming market continues to grow, collaborations will play an even more strategic role.
Created with modern lifestyles in mind, the latest range emphasises comfort and wearability without compromising on elegance.
At the heart of the collection is a fragrance that balances vibrancy, sophistication, and nostalgia.
The brand has also confirmed that the collection will be extended to include swimwear later this spring.
ReplyAll’s design philosophy is rooted in minimalism, with clean lines, neutral tones, and adaptable silhouettes that flow across contexts.
A multi-award-winning brand, Denman Professional operates across more than 30 countries and is sold in over 60 markets globally.
Through a dedicated page on the ZILO app, Anaita will showcase personally curated edits across a wide array of brands.
This partnership is H&M’s debut foray into beauty collaborations and e.l.f.’s first venture into fragrance.
The partnership comes at a time when Red Chief is actively scaling its portfolio beyond its core strengths.
Reebok’s new global marketing campaign, “Born Classic. Worn for Life,” marks the beginning of this refreshed chapter for Reebok Classics.
The association is set to begin in January 2026, with Ranbir Kapoor joining PNG Jewellers as a brand ambassador alongside its existing brand face.
These collaborations are not just about aesthetics; they are about emotional connection, brand recall, and market expansion.
The new concealer has been developed with a clear focus on addressing the specific needs of Indian skin tones, undertones, and climate conditions.
The range is available in Choco Temptation, Coffee Mousse, and Strawberry Truffle flavours.
As the Indian luxury perfume market grows rapidly, celebrity-founded fragrance brands are emerging as influential players.
Collectively, the range focuses on features such as long battery life, low-latency audio, Bluetooth calling, and multi-device charging.
The appliance is available in two colour options—Black and Black & Red—and comes with two interchangeable nozzles and one diffuser, enabling customised airflow control for a variety of styling preferences.
To celebrate the launch, GANNI and Disney have also introduced a collector’s fanzine, created in collaboration with Chaos and illustrated by Disney.
Launched in 2020, BRAVee was introduced as a strategic extension of the House of Beauty master portfolio by founder Vibhuti Arora.
Today, collaborations between fashion labels and toy or gaming brands are far more than marketing gimmicks.
Randeep Hooda’s association with TeinPro stems from a shared emphasis on discipline, balance, and authenticity.
Bringing together two brands aligned on quality, taste, and everyday indulgence, the partnership positions Wild Date’s clean-label offerings as a natural fit for café consumption.
SUNROOOF’s technology recreates the effect of real daylight indoors, addressing design limitations without structural changes.
The campaign is presented through two interconnected films, each capturing the personalities, people, and shared experiences that define weddings today.
For Kati Patang Lifestyle Limited, the Motoverse edition represents a step forward in building a community-led lifestyle brand grounded in shared experiences.
The collaboration will be activated across out-of-home, print, and digital platforms, as well as select cultural spaces.
Set up with an investment of Rs 100 crore, the new can line offers a production capacity of 22,000 cans per hour (CPH).
These collaborations help brands tap into new audiences, strengthen emotional recall, and stay relevant in a market driven by innovation, community, and experience.
The lineup features characters including Hello Kitty, My Melody, and Kuromi, paired with Sweethearts’ signature playful messages.
As part of the activation, curated kits featuring a Pigeon Air Fryer along with a selection of Godrej Yummiez frozen snacks were distributed to mothers across the country.
Positioned as an expressive yet functional everyday companion, the NoiseFit Pro 6R builds on Noise’s expanding fitness ecosystem.
The launch builds on Blissclub’s growing momentum in the women’s apparel space.
Expanding beyond footwear, Kith and ASICS have also collaborated on a Loyalty-exclusive apparel and headwear lineup.
Running through January 25, the seventh anniversary puzzle event invites players to collect memory fragments by participating in UNO matches.
Each balm is packaged in a miniature replica of a Liquid Death can and contains e.l.f.’s flavored Squeeze Me balms.
The partnership was unveiled at a launch event held at Solaire, BKC, where nostalgia, fashion, and fandom came together in an immersive setting.
Moore is an Academy Award–nominated actor, producer, and New York Times bestselling author, with a career spanning several decades across film and television.
Set to hit shelves in March, the range features a variety of character-led water-play toys, including water squirters, pouring toys, and a water-play pipe set inspired by iconic Super Mario elements.
The collection includes nine individual items featuring 65 unique print and colour variations, allowing players to create hundreds of distinct looks.
The initiative is aimed at ensuring women commuters have convenient and dignified access to period care products while travelling.
This season sees the return of two cult favourites—the T80 Watch Gift Set and the T80 Ring Watch—reintroduced in a classic gold-tone finish.
The campaign film offers an intimate and emotionally resonant portrayal of womanhood, set within a green-room environment that symbolises freedom and self-discovery.
Faber-Castell India will roll out Chhota Bheem–themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels, and specially designed creative bundling kits.
Unveiled at a Mumbai event, the launch drew attention not only for the new category entry but also for Bhatt’s refined public appearance.
The first drop under the partnership will debut The House Black vs. House Green Collection, created with meticulous attention to detail and premium workmanship.
The Revive Collection emphasizes clean silhouettes and elevated comfort, making it versatile enough for training, recovery, travel, and everyday wear.
The footwear range is designed to support athletes both before and after competition, aligning recovery and preparation with mental focus.
Drawing inspiration from the ancient desert landscapes of Mleiha and Faya, the collection reimagines the traditional rug as a medium of storytelling, memory, and cultural reflection.
The partnership reinforces the brand’s focus on skinimalism and science-led skincare solutions tailored to evolving Indian consumer preferences.
The Power & Poise collection centres on intentional dressing, spotlighting pieces that feel confident, considered, and effortlessly put together.
Each piece is designed for easy mix-and-match dressing, transitioning seamlessly from school days to weekend outings.
This partnership brings together XREAL’s experience in designing lightweight XR hardware and ASUS ROG’s advanced gaming display capabilities.
From anime-inspired collectibles to cricket-powered campaigns and celebrity-led storytelling, collaborations have emerged as a powerful growth engine.
Through this collaboration, Titan Eye+ will integrate PhotoFusion X photochromic lens technology by ZEISS across its lens designs and retail network nationwide.
From fashion and sportswear to jewellery and beauty, retail brands are increasingly embracing licensing as a strategic tool to expand categories, enter new markets, and stay relevant in an ever-evolving marketplace.
This partnership marks a continuation of Mirza’s longstanding association with Lotto, which began when she was 19, as a young athlete making her mark both on and off the court.
The range also includes India’s first direct-cool refrigerator with a touch control panel integrated into the door handle.
Under the partnership, Thakur will appear in Carlton Wellness brand films, digital campaigns, experiential activations, and property launches.
The Glow in Motion collection is crafted from 925 sterling silver using CNC cutting technology.
With only one million bottles produced, the release is positioned as a rare and refined offering within Blenders Pride’s premium portfolio.
In recent years, several global and homegrown footwear brands have partnered with Indian celebrities who align perfectly with their brand values—be it performance, youth appeal, sustainability, or everyday fashion.
The film draws inspiration from the real-life bond of legendary couple Shabana Azmi and Javed Akhtar, portraying an intimate, thoughtful conversation between two people who are deeply connected yet wonderfully different.
Designed to be enjoyed hot, the offering is being introduced specifically for the winter festive period.
The collection is available in two variants—the Lounge version for relaxed seating environments and the Dining version, which adopts a more upright, banquette-style posture.
Built for performance as well as display, the decks introduce classic Australian literary icons into the skateboarding world.
Backed by B-Town Beauties are redefining how India experiences beauty. They remind us that skincare isn’t just a routine—it’s a reflection of self-care, identity, and the evolving spirit of today’s confident generation.
Positioned as a distinct, contemporary brand, Litestyle by PNG operates separately from PNG Jewellers’ traditional retail identity.
The Playboy Energy Drink features 200mg of caffeine, Vitamin B-Complex, and L-Carnitine, while containing just 30 calories per serving.
The Pop! figures are now available for purchase on Funko.com, making them easily accessible to fans and collectors worldwide.
From couture elegance and cinematic charm to bold fashion statements and powerful cultural influences, collaborations are redefining style like never before, making jewelry more exciting, expressive, and unforgettable for the modern consumer.
The collection includes a range of reversible comforters, vibrant comforters, mink blankets, and printed flannel blankets, all crafted to deliver both style and functionality.
The collaboration is aimed at deepening consumer engagement while further shaping the brand’s fashion, lifestyle, and fitness positioning in India.
As part of the campaign, Bhima Gold is showcasing exclusive diamond collections that blend modern international aesthetics with rich Indian heritage appeal.
The LiteString Tennis Collection forms the highlight of the festive launch with its functional innovation tailored for long days and extended celebrations.
A key highlight of the collection is the hen-shaped Egg Basket, crafted to work as both a kitchen accessory and an elegant serving piece.
The Comet x Peanuts lineup reimagines Snoopy’s timeless charm through two limited-edition footwear designs that reflect imagination, aspiration, and the joy of dreaming beyond boundaries.
Actress Krithi Shetty was unveiled as the face of the launch, reflecting the brand’s focus on style, comfort, and urban living.
Wellness is evolving from a personal routine into an influential movement led by India’s most admired stars.
Hrithik Roshan’s arrival introduces Ferrero Rocher into the scene, with visuals shifting to gold accents and softer hues, reflecting the brand’s signature identity.
Crafted as a dynamic, digital-first initiative, the campaign blends style, innovation, and performance while leveraging Sahher Bambba’s strong connection with Gen Z and millennial audiences.
The collaboration aims to reinforce OSN’s focus on authenticity, scientific credibility, and performance-driven nutrition while inspiring consumers to adopt healthier, fitness-led lifestyles.
Its product lineup includes a daily nutrition drink, zero-sugar electrolytes, and protein wafers designed for consumers prioritising sustainable health routines.
In addition to design, the collection emphasises safety and comfort with Anti-Microbial protection, ensuring a hygienic and restful environment ideal for children.
The campaign was designed to visually mirror the product’s lightweight, soft-matte texture through an airy and romantic setting.
Themed “Design for a Better Tomorrow – Shaping Futures,” the initiative attracted more than 700 submissions from across the world, encouraging designers to merge artistic expression with environmental awareness.
Each piece in the collection is crafted to balance charm and elegance, while maintaining the performance standards that define the Sheaffer brand.
The partnership focuses on promoting clean ingredients and consistent, mindful consumption as the foundation of long-term wellbeing.
The collaboration made its debut at a private launch event hosted at Miu Miu’s recently reopened New Bond Street flagship store in London.
From fitness-meets-food partnerships to sports franchises, digital fitness platforms, and pop-culture icons, activewear collaborations are redefining how brands engage with modern consumers.
Seoul Searching is part of a broader edutainment-led approach designed to deepen engagement and drive repeat interactions on the platform.
As part of the collaboration, 36 Decathlon Playgrounds are now live on the Playo app and website, enabling players to book slots up to 20 days in advance.
The new range addresses one of the most common styling challenges—visible lingerie lines—by focusing on seamless construction that ensures comfort and confidence throughout the day.
The ARIAS × Shisenfox Eyewear Collection is built on a shared vision of thoughtful design, comfort-led engineering, and modern aesthetics.
The Converse x NARUTO SHIPPUDEN collection features four Chuck Taylor All Star iterations, each inspired by one of the anime’s most dynamic characters—Naruto, Sasuke, Gaara, and Kakashi.
As consumer expectations continue to rise, collaborations are fast becoming a key catalyst in shaping the future of the food business.
The latest JKY Groove collection introduces refreshed essentials for both women and men, including oversized T-shirts, hybrid sweatshirts, wide-leg pants, and utility-inspired pieces.
With its multi-use versatility across cheeks, lips, and eyes, BFF adds instant warmth, dimension, and freshness to any look.
The collaboration was officially marked with an exclusive unveiling at Barista’s flagship café in Vasant Vihar, New Delhi.
Inspired by the brand’s award-winning bestseller, known for its warm and indulgent aroma, the limited-edition ice cream translates familiar scent notes into flavour.
With products that deliver nourished lips, glowing skin, sleek hair, and quick glam, the curated lineup helps users transition effortlessly from a sleepy morning to full festive glam.
As part of the partnership, Prada Group, LIDCOM, and LIDKAR will jointly establish local training programmes inspired by the Prada Group Academy model.
The holiday lineup includes a variety of drinks designed to bring comfort and joy.
The event brought together industry insiders, with Brand Ambassador Palak Tiwari joining as the star guest.
From high-performance makeup to contemporary ethnicwear and athleisure, celebrity-owned labels are carving a strong niche in India’s booming lifestyle market.
The drop arrives just in time for the holiday season, bringing nostalgic storytelling and bold design together in a playful new lineup.
Crafted in small batches, each cake is prepared using real fruits sourced globally—cranberries, blueberries, raisins, plums, blackcurrants—slow-cooked and matured to reflect L’inouï’s Zero Adulteration philosophy.
At the core of the launch is a collection designed specifically for Indian kitchens.
The collection features four thoughtfully curated boxes that pair The Body Shop’s iconic skincare and body care products with indē wild’s popular essentials.
The Platinum Collection features designs that highlight the metal’s purity and durability, with options ranging from bold statement pieces to minimalist styles suitable for every wedding occasion.
The campaign aims to address a growing concern among those who undergo hair transplants—uncertainty about why hair fall continues despite the procedure.
From fashion and entertainment to technology, food, and sports, cross-industry partnerships have become the heartbeat of modern marketing.
The campaign highlights walking as a simple, accessible, and everyday form of movement, supported by thoughtfully engineered footwear.
Each watch in the series draws heavily from the design language of Ducati motorcycles.
The partnership reinforces Nuvana’s commitment to shifting India’s wellness outlook from reactive health fixes to long-term optimisation.
By blending culinary elements with clothing campaigns, fashion brands are tapping into a powerful universal language: food.
The campaign centers on the idea that wellness is built through consistent, everyday choices, not drastic lifestyle changes.
The collection made its debut at Motoverse 2025, Royal Enfield’s annual festival that celebrates its global riding community and the vibrant subcultures of motorcycling.
The lineup will appear in a newly created six-part ad film series titled ‘Power On. Limits Off.’, designed around the launch of the OnePlus 15R and OnePlus Pad Go 2.
Conceptualized around the core theme “Thermocool, India Ka Naya Andaaz,” the TVC captures the evolving tastes and style sensibilities of modern India.
SocksXpress has entered Kerala with its 27th store at Lulu Mall Kochi. The launch helps the brand expand its reach across new regional markets.
Brands are merging categories, crossing creative boundaries, and stepping into new territories—all to enrich the overall shopping experience and offer something fresh, immersive, and exciting.
The collection features 20 unique designs, including tees, knits, statement jackets, dresses, pants, shorts, shirts, skirts, and accessories.
The collaboration also extends into a lifestyle crossover with a John Jacobs x Urban Jungle campaign that frames the collection through a premium fashion lens.
The partnership comes as Panasonic accelerates its vision to become a leading HVAC brand in India.
The 14-piece collection features a range of apparel and bags, including a reversible windbreaker, jerseys, wovens, a crossbody bag, hoodies, and more.
Set against a stark desert backdrop, the campaign film follows Shah Rukh Khan as he makes his way across a towering dune, where shifting sand reveals a buried eyewear frame.
The association is rooted in a mutual belief that movement goes beyond the physical, serving as a personal and expressive journey.
The launch reimagines the modern dessert experience, blending global inspiration with IGP’s signature craftsmanship and creativity.
Together, the three pairs convey a singular message: identity is handmade. Each sneaker carries a lived memory and a piece of personal truth.
The two brands have always been separate, each supported by its own trademarks and product positioning.
The Make Your Moment campaign will be promoted across digital platforms and major OTT channels.
Modern fabrics, relaxed fits, and functional detailing come together to ensure each garment supports natural movement while offering a distinctive look.
The campaign film captures intimate, familiar interactions that reflect understated yet meaningful emotional moments in daily life.
To make the season even more rewarding for shoppers, Senco Gold & Diamonds has introduced a series of exclusive wedding offers.
The collection embodies the spirit of joyful extravagance, offering statement pieces that light up the party alongside refined icons of modern elegance.
The collection aims to position eyewear as a bold fashion accessory for Gen Z and OTT-driven audiences.
adshah has crafted a bespoke collection that blends his distinct creative identity with MAYBACH’s timeless heritage.
The collaboration promises an exciting twist to dessert experiences, offering flavours designed to charm every chocolate lover.
The brand’s new wedding campaign, ‘Every Promise Matters’, emphasizes the emotional and symbolic significance of this sacred piece of jewellery.
The 2025 Christmas range debuts three new seasonal scents—Caramel Cuddle, Cranberry Crush, and Sugarplum Passion.
With a growing consumer preference for cleaner and natural ingredients, Nutrica Yellow Mustard Oil is unrefined to retain natural antioxidants and full-bodied nutrition.
From the audience’s perspective, expectations have transformed. People now seek experiences that go beyond the basic functionality of a vehicle.
The apparel range includes a cropped baby tee and a relaxed hoodie with matching sweatpants, crafted from plush fleece and accented with whimsical bows and cheerful graphics.
The collection reinforces Go Colors’ commitment to shaping the landscape of contemporary bottomwear in India.
The updated design retains the nostalgic charm associated with Converse while embracing today’s fashion sensibilities.
Marie Claire, which reaches over 97 million women globally through its leading media platforms, has more than 45 years of selective licensing experience across diverse categories.
Brands like boAt, Noise, Portronics, and Sony are leveraging star power not just to sell devices, but to shape culture.
The new lineup features a mix of authentic Indian favourites and global-inspired treats, crafted to appeal to diverse taste preferences.
Each piece is thoughtfully crafted to capture the excitement and wonder of exploring Minecraft’s virtual landscapes.
The collection is thoughtfully structured into four distinct segments that address every facet of modern fashion needs.
With the launch of Season 2, Libas once again reinforces its leadership in the festive-wear and wedding segment.
At the core of the product is Banila Co's Micro Capture Technology, intended to offer deep cleansing without compromising the skin barrier.
Whether it’s backpacks, lunchboxes, or stationery, these character-inspired accessories transform ordinary items into fun, playful, and collectible treasures that kids can’t get enough of.
The collaboration features three standout pieces: a mini backpack, a wristlet wallet, and an ear headband.
The Marvel comic behind the collection was written by Stephanie Williams, with art by JL Giles and colors by Chris Sotomayor.
The BLVCK x UFC collection features a range of lifestyle and performance pieces designed to balance style, comfort, and functionality.
The film highlights a simple premise – that skin “gets thirsty,” and therefore long-lasting hydration should be a regular routine rather than just a quick fix.
The partnership follows an earlier limited-edition release in May, which showcased characters such as Hello Kitty, Cinnamoroll, and Badtz-Maru.
The Ferragamo Duo merges heritage and modernity, appealing to both men and women with case sizes of 28mm and 40mm.
The collaboration aims to leverage Janhvi’s broad appeal to strengthen Avvatar’s presence among young consumers, sportspersons, fitness enthusiasts, and working professionals.
The partnership officially authorizes GKB Opticals to retail Dior Eyewear, reflecting the brand’s legacy of curating luxury optical experiences.
These collaborations are now a key driving force, giving customers trendy, statement-making options that go beyond basic function and truly elevate personal style.
On the day, every man visiting participating outlets will receive a curated surprise from IGP, paired with a warm, appreciative message.
The quick-commerce platform challenged popular creator Cassy Pereira to fill an entire Bengaluru bus stop with Hot Wheels cars — all in under 15 minutes.
Celeb-approved fashion is now a critical strategy for brands aiming to capture attention, foster loyalty, and stay ahead in the competitive market.
The lineup features three unique models — Timex Marlin Automatic, Timex MK1 Resin, and Timex Weekender — each integrating iconic Monopoly motifs into Timex’s renowned design language.
Each collection has been thoughtfully designed for the modern bride who carries her heritage with pride and has long envisioned her perfect wedding look.
All five pieces are produced in very limited numbers and will not return in these exact configurations, enhancing their appeal for collectors and newcomers alike.
Staying true to the spirit of experimentation and creativity, the brand aims to offer pieces that let consumers embrace the fun, dramatic, and fashion-forward side of the season.
The collection is available online and at select Reebok stores in Mumbai, Bengaluru, and New Delhi, offering women the chance to embrace both style and purpose.
The range features phone and tablet cases, earbud cases, bag charms, wireless chargers, and additional accessories designed to bring the nostalgic charm of the franchise to everyday tech
This launch also signals a global first — Lotus Bakeries has never before partnered with another company to manufacture Biscoff locally.
The collaboration is designed to offer the perfect wedding gift, a thoughtful bridesmaid hamper, or a self-care indulgence, helping users transition from “desk to desi” in just 10 minutes.
India’s silver tourism segment is witnessing rapid growth, yet concerns over health, mobility, and safety often prevent seniors from travelling.
Featuring four standout timepieces, the collection captures modern luxury through silhouettes that fuse high fashion with timeless watchmaking.
Defined by clean lines, thoughtful detailing, and everyday versatility, the range offers a modern interpretation of masculine jewellery.
Today’s luxury labels are pushing boundaries like never before, turning marketing into an art form and collaborations into cultural phenomena.
The company notes that the idea was inspired by children’s increasing involvement in home cooking and the desire for quick yet wholesome breakfast options.
The collaboration channels Himesh’s signature charisma into a creative project that is bold, expressive, and entirely original.
The launch features ONLY’s winter must-haves and premium fits, paired with LANEIGE’s cult-favourite products, including Lip Glowy Balms, Water Sleeping Masks, and Tinted Lip Serums.
Each piece in the new collection is designed with comfort and functionality at its core, empowering kids to play, explore, and express themselves — all while being gentle on the planet.
Today, more and more food brands are joining hands to create something extraordinary—blending their expertise, creativity, and legacy to craft experiences that go beyond the ordinary.
Inspired by India’s rich hockey heritage, which includes eight Olympic gold medals and the historic 1975 World Cup victory, this collection reimagines those triumphant moments as modern street sport uniforms.
Designed with a 9 percent cashmere blend, the thermal aims to merge cutting-edge fabric technology with the natural softness and elegance of cashmere.
Whether it’s Timex, Jaipur Watch Company, or Titan, leading brands are crafting experiences that go beyond functionality—celebrating identity, passion, and the moments that define us.
The new collection emphasizes the brand’s ethos, “Wear Global, Support Local,” through versatile silhouettes that democratize fashion without compromising design.
The collection is rooted in the belief that every room has a unique identity and deserves a fragrance that reflects its mood and function.
The color palette features deep jewel tones, earthy neutrals, and muted pastels, offering a sophisticated take on seasonal trends.
Complementing this is the ‘Nanhi Dawat’ Brass Dining Set, which blends traditional design with contemporary functionality.
The first collections from Cherokee are slated to launch in the second quarter of 2026, spanning department stores and leading online marketplaces.
The collection features two new prints—Cheetah and NY to Paris—paying homage to Nicole Miller’s classic elegance and global style.
The collection continues the vision of the Giorgio Galli series, focusing on understated luxury discovered in details rather than announced at first glance.
This new product represents a multi-functional formula that delivers deep hydration and barrier repair in one silky, lightweight step.
The Safari Edit celebrates curiosity, connection, and quiet confidence, catering to men who embrace life with intention.
Taking the heritage narrative further, Gaurav Mehta incorporates the 2 Naya Paisa coin, a post-independence artifact minted between 1957 and 1963, into this special creation.
The relaunch also introduces a new communication platform, “It’s Pure Love,” supported by a national campaign film starring Anil Kapoor and Sonam Kapoor.
What began as endorsement deals has evolved into full-fledged entrepreneurial ventures — where stars are not just the face, but the driving force behind the brand.
The collection’s palette features deep hunter green, wine, luminous gold, dark chocolate, and decadent plum, accented with pops of vivid azure, berry, and hot pink, while classic black adds a touch of timeless elegance.
clothing brands are taking inspiration from the entertainment world more seriously than ever, blending iconic characters into their collections.
Crafted in luxe metallic crackle leather, the new range embodies festive glamour and Da Milano’s signature craftsmanship, offering an array of petite yet striking silhouettes.
The collection is designed for the AGB woman: one whose silence carries weight, whose elegance is deliberate, and whose strength is absolute.
Whether it’s a designer adding couture sensibility to home textiles or a celebrity bringing their personal touch to a décor line, collaborations are helping brands connect with audiences on a deeper emotional level.
Positioned as a cultural statement with a playful nod to pop culture’s crime-fighting trios, the campaign stars influencers Barkha Singh, Sakshi Sindwani, and Rida Tharana.
With this launch, the ASSC X NFL collection is expected to draw immense attention from fans, collectors, and streetwear enthusiasts worldwide.
Available in Peach and Strawberry flavors and presented in a stylish 330 ml glass bottle, Coolberg Diet is priced at Rs 109.
The explosion of beverage collaborations in 2025 reflects a broader shift in branding — from product promotion to experience creation. Modern consumers, especially millennials and Gen Z, seek brands that reflect their lifestyle, values, and interests.
Designed for everyday Indian cooking, Artisan Schild cookware includes frypans, kadhais, and dosa tawas, all with stay-cool handles, compatibility across all cooktops, and dishwasher-safe convenience.
The newly revamped Galaxy range is now available across major offline and online retail channels in India, inviting consumers to rediscover the pleasure of indulgence in every bite.
Lopez was introduced to Zen Diamond in early August 2025 while performing across Europe and Asia on her “Jennifer Lopez Up All Night” tour.
Conceptualised by Ogilvy, the campaign takes a playful approach to Indian wedding guest lists while showcasing the Bollywood spirit through its characters.
The collection includes two distinctive fragrances for different moods and occasions. Mic Check features fresh aqua notes inspired by Kenny’s love for the coast, making it ideal for a refreshing morning experience.
Following the success of the first Stevie Nicks Barbie collaboration, this new collector edition continues Barbie’s legacy of honoring influential women in music.
Fans can now shop the collection on NFLShop.com, Fanatics.com, and official team retail stores, both online and at stadium retail locations.
This exclusive timepiece reimagines the beloved Disney character as an astronaut, blending playful design with precise horological artistry.
The Gloss Pops Minis come in two collectible sets — The Sweet Treats (Pink), featuring dreamy shades such as Ocean, Pixie Dust, and Hot Chocolate, and The Sour Smack (Blue), with fun tones like Caramel Latte, Galaxy, and Rosy Mocha.
The event featured a spectacular runway show, where each model’s look was crafted using Colors Queen’s own line of makeup products, perfectly complementing the high-end “saltanat” theme of the show.
The Spooky Chic collection offers a diverse range of styles — from sleek, gothic-inspired ensembles to vibrant, standout pieces that exude charm and individuality.
The lipstick comes in six vibrant shades, each carefully curated to suit different occasions and moods.
The collection beautifully captures Miffy’s universal appeal, blending playful aesthetics with the emotional warmth of vintage communication.
The “Call of Duty: Black Ops 7” X Anti Social Social Club collection is available exclusively on Anti Social Social Club's official website, catering to global fans of both fashion and gaming.
The latest collection features a Tri-Action Formula designed specifically for oily and acne-prone skin, combining exfoliation, hydration, and barrier protection for a balanced skincare experience.
To complement this refreshed vision, Tasva has unveiled its latest wedding collection for the season — a seamless blend of heritage artistry and modern design sensibilities.
The Brighter Moments campaign celebrates individuality, cultural expression, and the joy of festivity, offering stylish options for both men and women.
The adventure includes hidden treasures, puzzles, and mini-quests, with gameplay mechanics allowing characters to glide, fly, and skate through challenges.
The collaboration brings together innovation, functionality, and style, catering to golfers who expect excellence both on and off the course.
From Bollywood powerhouses to global music sensations, the rise of celebrity fragrances is reshaping how we perceive luxury scents.
Available in two cozy hues—Dark Cherry and Sepia—the limited-edition Unwell x Unfurgettable clog reimagines Crocs’ classic silhouette with a luxurious twist.
Strategically located at DLF Mall of India, Noida, the flagship store was inaugurated by Yasuhito Hirota, chairman and CEO, representative director, ASICS Corporation, and Rajat Khurana, managing director, ASICS India and South Asia.
The limited-edition piece will be available for purchase online from October 24, and at select Swarovski stores worldwide.
Together, the watch and shoe embody a unified design language that bridges performance and style.
Conceptualised by Lowe Lintas, the campaign film fuses art, heritage, and imagination to present a unique festive narrative.
The Alive! Tour collection features tees washed and treated to reflect the passage of time and the sweat-soaked intensity of live performances.
The campaign features a series of short films that beautifully capture the emotional essence of Diwali — celebrating love, trust, and the joy of togetherness.
The Midnight Statements story celebrates the power of black — a timeless shade that exudes structure, confidence, and allure.
This campaign forms a key part of Mars Petcare’s larger global movement, “Love Them Like Family, Feed Them Like Dogs,” which aims to encourage Indian pet parents to shift from emotional feeding habits to informed, science-backed nutrition.
The special release gives fans early access to the film’s dynamic, genre-blending soundtrack—arriving two days ahead of the official vinyl drop.
The campaign visuals showcase a wide array of Lacoste’s festive offerings, including its iconic polos, shirts, dresses, skirts, T-shirts, footwear, and premium accessories.
Each product in the range is infused with a warm, spicy, lightly sweet, and earthy fragrance that feels relaxing, grounding, and perfectly in tune with the festive mood.
Dermatologically tested and approved for use even on sensitive, shaved, or irritated skin, the AcnoFight Gentle Cleanser helps maintain the skin’s natural pH balance through its gentle yet effective formula.
The brand’s craftsmanship and blend quality have also earned international acclaim, with recognitions at the World Whiskies Awards 2025 and the Asia Spirits Masters 2025.
In 2022, the brand earned a Guinness World Record for creating a ring set with 24,679 natural diamonds, a testament to its innovation, craftsmanship, and design excellence.
At the heart of this collaborative collection is the gold-plated porcelain Ganesha, a limited-edition piece designed and handcrafted by Herend exclusively for Thomas Goode.
Engineered to combine innovation with everyday practicality, the AIR Series addresses real-world driving challenges.
Classic black-and-white polka dots punctuate the collection, adding a playful, graphic twist to the painterly florals.
The Amara Collection. Designed to embody sophistication, grace, and enduring beauty, the new line celebrates luxury that truly shines beyond time.
Inspired by Korea’s imaginative pop culture, Subak & Shark are not just regular ice candies—they’re “slush candies” that deliver both flavor and texture.
The strategy of brand licensing has become a global phenomenon in recent years, with more and more labels adopting it to boost their market performance.
The strategy of licensing has come up as one of the most efficient routes for apparel brands to accelerate expansion in India.
The collection draws its name from Benares, reflecting the city’s rich heritage of craft, artistry, and colour.
Through its ‘Uncut Gems’ campaign, Converse spotlights a new generation of Indian women creatives who are redefining the nation’s style narrative.
The board aims to capture the energy of India while staying true to Monopoly’s global legacy, offering players a fresh, localised experience.
Available in Orange Barfi and Milk-Cake Barfi flavours, the Barfi Ice Cream comes in an elegant cube format, designed especially for gifting and festive celebrations.
The Shades Ahead collection aims to redefine luggage as a lifestyle statement, blending Safari’s renowned durability with expressive design.
Each piece in The Bandhej Collection is meticulously hand-finished using age-old Bandhej techniques and reimagined into fluid, modern silhouettes — from structured blazers and breezy dresses to effortless co-ord sets.
The Anaar x Indinoor Charms Collection redefines the concept of footwear embellishment by blending the artistry of Indian jewellery with contemporary design sensibilities.
The four festive editions — Peachy Pataka, Dewy Gulab, Lash Drama, and Jamun Crush — are designed to complement every occasion.
The collection features a versatile range — including sleek clutches, playful micro and mini bags, and standout shoulder bags — designed to suit every occasion.
Dravid will be featured across television, digital, and social media campaigns, inspiring Indian households to embrace healthy cooking habits and balanced living with Freedom Refined Sunflower Oil.
The announcement also aligns with the unveiling of Steve Madden’s global campaign, “Step Into Your Story,” which champions themes of individuality, rebellion, and unapologetic self-expression.
With ever-changing consumer preferences, pop culture has become a powerful storytelling tool — helping brands build relatability and emotional resonance.
Brand Concepts Ltd. will design, manufacture, and distribute a dedicated line of Superdry Travel Gear, Handbags, and Small Leather Goods (SLGs).
NASCAR and ASSC will unveil a custom-designed car livery at the Las Vegas Motor Speedway during the race weekend, further blending the worlds of fashion and motorsport.
For Reese, this collaboration is a full-circle moment, as she grew up admiring Juicy Couture’s bold, trend-setting style and fearless energy.
From fashion and footwear to jewelry and lifestyle, these campaigns are not just promoting products—they are setting new benchmarks in the industry.
The new collection showcased an extensive range of festive wear, statement jewellery, accessories, and beauty essentials curated to help customers celebrate in style.
For Dhody, jewellery represents more than decoration—it is “a personal story, a symbol of heritage, and a piece of living art.
The film reinforces the message that restorative sleep is key to maintaining festive energy and joy.
Set against a golden-hour backdrop illuminated by fireflies, the campaign’s visuals serve as a metaphor for glowing skin.
GAP collaborated with illustrator Srishti Guptaroy, whose bold, graphic style celebrates joy, nostalgia, and togetherness.
his festive season, FabriCare combines contemporary artistry with timeless tradition through its collection of curtains, catering to a variety of home settings.
Inspired by the awe and poetry of the natural world—fire, water, flora, and the cosmos—the collection transforms these elements into breathtaking jewellery crafted in gold, diamonds, and Polki.
Available across all Milano Ice-Cream stores in Bengaluru from October 14 to 24, this festive fusion aims to attract both traditionalists and younger audiences seeking modern, shareable treats.
The collaboration will be showcased through an integrated global campaign, highlighting Samantha’s association with Joyalukkas’ rich design heritage.
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