With its blend of nostalgia, pop culture relevance, and seasonal appeal, the Sweethearts x Hello Kitty and Friends collection aims to offer retailers a fresh Valentine’s platform while reinforcing both brands’ long-standing emotional connection with consumers.
Sweethearts x Sanrio Collection Targets Valentine’s Gifting and Seasonal Displays
Sweethearts, the candy brand closely associated with the Valentine’s season, has announced a new collaboration with Sanrio, the company behind Hello Kitty and Friends. The multi-category Sweethearts x Hello Kitty and Friends collection is set to roll out across major retailers beginning in January, targeting children, teens, and nostalgic adult consumers alike.
The collaboration brings together the emotional appeal of both brands through a cohesive range of seasonal products designed for high visibility and strong cross-merchandising opportunities. Spanning multiple categories, the collection is positioned as a unified retail programme with gifting formats and collectible elements suited for Valentine’s Day and extended seasonal placement.
The lineup features characters including Hello Kitty, My Melody, and Kuromi, paired with Sweethearts’ signature playful messages. Unified by vibrant co-branded visuals, the products are designed to stand out across seasonal displays, endcaps, impulse zones, and gifting areas, while carrying the optimistic and feel-good messaging that defines both brands.
Evan Brock, Vice President, Marketing, Spangler Candy shared, "This collaboration brings together two brands that are deeply embedded in pop culture and emotional connection. Sweethearts has always been about sharing feelings and celebrating moments of connection. Hello Kitty and Friends amplify that message with a universal language of kindness, friendship, and joy. Together, we’re delivering a program that is both emotionally resonant and commercially compelling for retail partners.”
Jill Koch, Senior Vice President, Brand, Sanrio stated, "Hello Kitty and Friends have always stood for friendship, kindness, and meaningful connection, and Sweethearts has been part of how people express those feelings for generations. This collaboration brings those two worlds together in a way that feels thoughtful and joyful – pairing our iconic characters with the playful language of Sweethearts to create products that celebrate connection in a simple, heartfelt way.”
Libas Launches ‘Sawan Ke Rang’ Campaign Celebrating Indian Monsoon Culture
Fashion brand Libas has introduced its latest campaign, Sawan Ke Rang, inspired by India's monsoon traditions and cultural heritage. Through a digital-first storytelling approach, the campaign presents the season of Sawan as a celebration of beauty, emotion and modern Indian womanhood.
Drawing inspiration from India's literary, artistic and cultural legacy, the campaign explores the relationship between the monsoon and feminine expression. Rooted in the concept of Shringar Rasa, Sawan Ke Rang reflects themes of beauty, love, adornment and emotional renewal while presenting them through a contemporary perspective.
The visual narrative takes inspiration from classical Indian literature, including Kalidasa's Ritusamhara, where the monsoon is portrayed through feminine imagery. Set against rain-soaked forests, lotus ponds and lush seasonal landscapes, the campaign incorporates traditional symbols such as peacocks, swans and blooming lotuses to create a cinematic interpretation of Indian culture.
Nisha Khatri, Head of Marketing, Libas said, "With Sawan Ke Rang, we wanted to celebrate the monsoon not just as a season, but as one of India’s most beautiful cultural emotions. At Libas, we are constantly looking at how Indian wear can be made more modern, more expressive and more relevant to the everyday lives of women. Sawan has always stood for Prem, Shringar, beauty, longing and renewal, and this campaign reimagines that timeless narrative through a contemporary lens. As India’s leading ultra-fast fashion brand, our strength lies in responding to trends with speed, but our storytelling is rooted in culture. Sawan Ke Rang brings both together - a campaign that celebrates Indian aesthetics, modern femininity and every shade of self-expression."
Developed entirely by Libas' in-house creative team, the campaign is being rolled out as a multi-part digital series across reels, films, carousels and stories. It explores two recurring themes associated with the monsoon season: Prem, representing different forms of love including romance, companionship and self-love, and Shringar, portraying beauty as an expression of individuality, confidence and feminine grace.
Each chapter of the campaign is presented through a distinct colour palette, with white, yellow, red and green reflecting different emotions and moods associated with the monsoon season.
Through Sawan Ke Rang, Libas aims to present fashion as a medium that connects cultural traditions with contemporary expression, highlighting the changing interpretations of Sawan while celebrating the emotions and experiences associated with modern womanhood.
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GANNI x Disney Debuts Paris-Inspired Collection with Daisy Duck and Minnie Mouse
Fashion brand GANNI has partnered with Disney to introduce the third chapter of its collaborative collection, featuring Daisy Duck and Minnie Mouse in a Paris-inspired capsule.
Building on the storyline introduced in the previous collections, the latest release follows Daisy Duck's journey from self-discovery to celebration alongside Minnie Mouse. The 12-piece collection includes graphic apparel such as ringer and striped jersey T-shirts, along with a crewneck sweatshirt featuring the iconic Disney characters.
The accessories range includes an oversized leopard-print canvas tote showcasing artwork of Daisy Duck and Minnie Mouse in Paris. The collection also introduces recycled leather Daisy Duck cardholders in new colour options.
To mark the launch, GANNI hosted a luncheon in Paris attended by members of the brand's community. The gathering also served as the backdrop for the campaign's photography.
The latest GANNI x Disney collection is now available through GANNI's official website and at GANNI stores worldwide.
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Comet Partners with UNO to Launch Limited-Edition Collectible Sneaker Collection
Footwear brand Comet has partnered with UNO to introduce the UNO x COMET sneaker, a limited-edition collectible inspired by the globally popular card game. The collaboration brings together elements of nostalgia and sneaker culture, translating the familiar visual identity of UNO into a wearable design.
Designed as a tribute to the shared memories associated with UNO, the sneaker draws inspiration from family gatherings, vacations, and friendly game nights that have made the card game a part of everyday social experiences across generations.
The UNO x COMET sneaker features mismatched colour blocking based on UNO's signature colour palette. It also incorporates several game-inspired design elements, including house rules printed on the insoles and gameplay strategies hidden beneath the back tabs. Comet's signature Shooting Star logo has been reimagined with raised Skip and Reverse symbols, offering subtle references for long-time UNO fans.
Beyond the footwear, the collaboration extends to a themed packaging experience. The sneaker is presented in a life-sized box inspired by the classic UNO card pack, complete with its signature hanging tab. The package also includes exclusive UNO x COMET collectibles, UNO-themed butter paper, a co-branded dust bag and water-transferable tattoos, adding to the collector-focused appeal of the release.
Utkarsh Gupta, Founder, Comet said, "Some collaborations happen because two brands fit well together. This one happened because almost everyone has a memory of UNO. Whether it was family game nights, school trips, or endless arguments with friends over house rules, UNO has always been more than just a card game. We wanted to capture that feeling and translate it into a sneaker that's playful, collectible, and filled with little details people will discover over time. It's a celebration!"
The collaboration is aimed at sneaker collectors, UNO enthusiasts, and consumers who associate the card game with memorable social experiences. By combining design elements from both brands, the collection seeks to appeal to consumers looking for limited-edition lifestyle products with cultural relevance.
The UNO x COMET collection will be available exclusively through Comet's official website and select Comet retail stores.
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Rahul Mishra Unveils Temple-Inspired Collection at Paris Haute Couture Week
Indian designer Rahul Mishra presented a new couture collection on the Paris runway, featuring creations inspired by the intricate artistry of ancient Indian temple sculptures. The collection highlighted the designer's continued focus on blending traditional craftsmanship with contemporary haute couture.
Known for incorporating Indian artisanal techniques into luxury fashion, Mishra's latest showcase reflected architectural influences through detailed embroidery, sculptural silhouettes, and handcrafted elements that drew inspiration from India's cultural heritage.
Rahul Mishra's journey to the global fashion stage began in a small village near Kanpur, where he pursued his education under the light of a kerosene lamp. Over the years, he has built an international reputation by placing Indian craftsmanship at the centre of his design philosophy.
Through his work, the designer has consistently collaborated with rural artisans, bringing traditional Indian embroidery and handcraft techniques to some of the world's most prominent haute couture platforms. His collections continue to showcase the skills of Indian craftspeople while introducing global audiences to the country's rich textile and artisanal traditions.
The latest presentation in Paris further reinforces Rahul Mishra's commitment to promoting Indian craftsmanship on the international fashion stage, while creating opportunities for artisan communities through couture rooted in heritage and handcraft.
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Titan Raga Unveils ‘Paris, with Love’ Capsule Watch Collection with Alia Bhatt
Titan Raga has expanded its premium watch portfolio with the launch of "Paris, with Love," a new capsule collection accompanied by a campaign starring its brand ambassador Alia Bhatt.
The campaign is centred on the theme "True Love Begins With Me," highlighting ideas of self-expression, individuality and personal style. Inspired by the city of Paris, the collection incorporates design influences associated with landmarks and cultural elements such as the River Seine and the Moulin Rouge.
Aparna Ravi, Marketing Head – Watches at Titan Company said, "Every collection at Titan Raga begins with an understanding of the woman we are designing for. Today, she is confident in her choices, embraces her individuality and seeks pieces that feel personal. With ‘Paris, with Love,’ we wanted to reinterpret the idea of romance through that lens. Every detail has been crafted to feel intimate, elegant and enduring, much like the woman who wears it. As Raga continues to evolve, our endeavour is to bring global design inspiration to Indian consumers through watches that are both meaningful and beautifully crafted."
The "Paris, with Love" collection comprises three timepieces: River's Whisper, Ripples of Desire, and Scarlet's Secret. The watches feature premium materials and finishes, including mother-of-pearl dials, cubic zirconia embellishments, sapphire crystal glass, and stainless steel cases.
The three models are priced at Rs. 55,495 for River's Whisper, Rs. 53,495 for Ripples of Desire, and Rs. 41,995 for Scarlet's Secret.
With this launch, Titan Raga continues to strengthen its women's watch portfolio by introducing globally inspired designs tailored for Indian consumers. The "Paris, with Love" collection is available across Titan retail stores and through the company's official website.
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TechnoSport Expands Activewear Portfolio with MILLENOVA Collection
Activewear brand TechnoSport has introduced MILLENOVA, a new collection inspired by traditional Indian street games and outdoor activities that defined the childhood of many millennials. The launch marks the company's effort to blend cultural inspiration with performance-driven apparel for everyday use.
Built around the theme "Childhood Moves," the collection takes cues from familiar games including Patang, Bambaram, Goli, Pakida, Pitthu, and Sling Shot, translating these nostalgic elements into contemporary activewear. The designs feature embroidered motifs, chest placements, and a retro-inspired colour palette comprising Teal, Woodland Gray, Midnight Blue, Ash, Yellow, and Chili Flakes.
The collection includes T-shirts, gym vests, crewnecks and mock-neck T-shirts, with prices starting at Rs. 350. Manufactured through TechnoSport's vertically integrated production facilities, the range incorporates several of the company's fabric technologies. Select products feature MATPIQ fabric for a softer feel, while the collection also includes TechnoCool+ for cooling and quick-drying performance, TechnoGuard for anti-microbial protection, UPF50+ to block up to 98 percent of harmful UV rays, along with anti-static and odour-resistant properties.
With MILLENOVA, the brand is looking to position activewear beyond gym and fitness environments by offering apparel suited for casual wear, outdoor activities and everyday routines while maintaining its focus on comfort, durability and performance.
Sumit Kumar Santhalia, Co-founder and Director, TechnoSport said, “Some of the strongest memories of movement come from the games we played growing up, street cricket, kho-kho, cycling with friends where being active was simply a part of everyday life. MILLENOVA is our way of bringing that spirit into the present through activewear that's designed for how people move today. While the inspiration comes from familiar memories, the collection is powered by over 17 years of innovation in fabric technology and our vertically integrated manufacturing capabilities, allowing us to deliver apparel that combines comfort, performance and everyday versatility.”
Anirudh Pratap, Head of Product & Design,TechnoSport shared, “With MILLENOVA, our goal was to create a collection that seamlessly blends contemporary style with everyday performance. Every silhouette, colour palette and fabric has been thoughtfully developed to deliver comfort, versatility and ease of movement. Designed for today's consumers, the collection reflects our commitment to creating activewear that performs just as well beyond workouts as it does during them, without compromising on style or functionality.”
The MILLENOVA collection will be available through TechnoSport's official online store, leading e-commerce marketplaces, exclusive brand outlets, general trade channels and select offline retail stores. With this launch, the company aims to expand access to performance-focused activewear while introducing collections that combine functional apparel with design themes inspired by everyday Indian experiences.
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Fastrack Taps Siddhant Chaturvedi for Gelato Collection Campaign, Expands Lifestyle Offering
Fastrack has unveiled its latest marketing campaign, Gelato Maxxing, featuring brand ambassador Siddhant Chaturvedi. The initiative is inspired by the growing "maxxing" trend, where consumers increasingly use their interests and hobbies as a reflection of their personal identity.
Coinciding with the campaign, the brand has introduced the Gelato Collection, a new watch range comprising 20 SKUs across five styles for men and women. The collection incorporates pastel colour palettes, textured dials, and design elements influenced by gelato, including waffle cone-inspired details and dessert-themed accents.
“Never Same, Never Sane has always been about celebrating individuality and encouraging young people to express themselves without holding back. Young consumers today don't separate what they wear from what they eat, where they hang out or what they post - it's all part of one continuous identity. Gelato Maxxing is our interpretation of that cultural shift, turning a familiar obsession into a campaign and collection that feels playful, expressive, and unmistakably Fastrack. A watch launch that ends at the watch is a missed opportunity," said Danny Jacob, head of Marketing, Fastrack Watches."
As part of the campaign, Fastrack has partnered with Bengaluru-based gelato brand Milano to launch the Fastrack x Milano Gelato Truck. The activation will travel across Fastrack stores, colleges, malls, and IT parks in Bengaluru, giving consumers an opportunity to engage with both brands through an on-ground experience.
The collaboration also introduces two limited-edition gelato flavours, Strawberry Matcha and Hazelnut Chocolate. These will be available through the Fastrack x Milano Gelato Truck, all eight Milano outlets in Bengaluru, as well as on Swiggy and Zomato for a limited duration.
"Fastrack has long been a brand that understands and shapes youth culture, making this collaboration a natural fit. By combining exclusive flavours with an on-ground experience, we wanted to create a fun and innovative way for consumers to experience, share and celebrate both brands," added the team Milano.
The campaign film featuring Siddhant Chaturvedi is now live across Fastrack's digital and social media platforms. Meanwhile, the Gelato Collection is available at Fastrack stores and through the brand's website, with prices ranging from Rs 2,695 to Rs 6,695.
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Performance Apparel Brand TEGO Unveils Third Law Capsule Collection
Performance apparel brand TEGO has introduced Third Law, a limited-edition capsule collection that marks a new direction for the brand by combining performance wear with expression-led design. The collection has been developed in response to the evolving relationship between movement, lifestyle, and personal identity.
Third Law builds on the idea that movement today extends beyond traditional fitness routines, becoming an integral part of everyday life. From gyms and running clubs to yoga studios and daily activities, the brand said consumers are increasingly shaping their lifestyles and identities around movement.
TEGO describes this growing consumer segment as the "Everyday Athlete"—individuals who view movement as a consistent part of their daily lives rather than a fitness goal. Inspired by this shift, the Third Law collection combines technical performance with contemporary design, reflecting themes of discipline, resilience, and continuous progress.
Krishna Chandak, Co-Founder, TEGO said, "As that identity has evolved, so has the desire for products that express the values behind it. Third Law was created in response to that shift."
The collection has been crafted using TEGO's proprietary performance fabrics and is designed to support a range of activities, including training, recovery, and everyday movement. The company said the apparel combines technical functionality with softer materials to meet the changing preferences of consumers seeking versatile clothing that transitions seamlessly between workouts and daily routines.
With the launch of Third Law, TEGO is also broadening its brand positioning by placing greater emphasis on expression, culture, and identity while continuing to build on its performance-focused foundation.
The Third Law collection is currently available exclusively through TEGO Fit, with the company planning to introduce the range at select retail partners in the coming months.
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Lavie Partners with Krystle D'Souza to Launch Infinity Range
Accessories brand Lavie has partnered with actor Krystle D'Souza to introduce its new Infinity Range, expanding its portfolio with a collection designed for the summer season.
The latest range features a selection of handbags in soft pastel shades, led by a light pink woven tote that combines contemporary styling with functionality. Krystle D'Souza fronts the campaign for the collection, showcasing the new designs across the brand's promotional imagery.
The Infinity Range derives its name from its signature metallic gold Infinity hardware, paired with intricately woven textures that add a distinctive design element to the collection. The bags are designed with structured silhouettes, dual top handles featuring an optimised drop length for comfortable carrying, and construction intended to maintain their shape throughout daily use.
The collection has been created with versatility in mind, catering to both teenagers and adults. The range is suitable for a variety of occasions, from everyday outings to more formal settings, reflecting Lavie's focus on combining contemporary aesthetics with practical functionality.
As part of the launch, Krystle D'Souza has collaborated with the brand for the campaign and is set to promote the Infinity Range through a dedicated social media post on Lavie's official Instagram platform.
The Infinity Range is available for purchase through Amazon, including Amazon Prime's exclusive assortment, as well as on Lavie's direct-to-consumer (D2C) website. With the introduction of the new collection, Lavie continues to strengthen its accessories portfolio by offering fashion-forward products designed to meet evolving consumer preferences while maintaining a balance between style and everyday usability.
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Sparkles Diamond Jewellery Partners with Lara Dutta Bhupathi for Arias Collection
Sparkles Diamond Jewellery has partnered with actor and former Miss Universe Lara Dutta Bhupathi to introduce Arias, a new lab-grown diamond jewellery collection designed to cater to the growing demand for contemporary and sustainable fine jewellery in India.
The collaboration brings together the brand's focus on responsible craftsmanship with Lara Dutta Bhupathi's association with elegance and modern style. Positioned around the concept of everyday luxury, the Arias collection offers jewellery that combines timeless aesthetics with accessible designs, making it suitable for both daily wear and special occasions.
The collection has been created to appeal to consumers looking for fine jewellery that balances design, quality, and sustainability. Featuring lab-grown diamonds, the range reflects the increasing preference among buyers for ethically sourced alternatives without compromising on craftsmanship or visual appeal.
The launch also highlights Sparkles Diamond Jewellery's continued expansion in the lab-grown diamond segment, which has witnessed growing consumer interest in recent years. Through Arias, the brand aims to strengthen its presence in the category while offering designs that resonate with evolving lifestyle preferences and contemporary fashion trends.
Lara Dutta Bhupathi fronts the campaign for the collection, representing the values of confidence, sophistication, and effortless style that the brand seeks to communicate through Arias. The collaboration is expected to enhance the collection's visibility among consumers seeking modern jewellery options that complement a wide range of occasions.
With the introduction of Arias, Sparkles Diamond Jewellery continues to diversify its portfolio by combining sustainable innovation with design-led collections. The brand believes the new range reflects changing consumer expectations, where fine jewellery is increasingly viewed as an expression of personal style while also aligning with responsible and conscious purchasing choices.
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Amala Earth Debuts First In-House Lifestyle Collection ‘Wildflower’
Conscious lifestyle platform Amala Earth has expanded its product portfolio with the launch of Wildflower, its first in-house collection spanning womenswear, menswear, home décor, and jewellery. The introduction of the collection marks the brand's entry into original product design, moving beyond its role as a curator of sustainable and conscious labels.
Inspired by the resilience and natural beauty of wildflowers, the collection has been developed following the company's years of collaboration with artisans, makers, and sustainable brands. According to Amala Earth, Wildflower reflects its focus on craftsmanship, natural materials, and timeless design while bringing together fashion, home, and jewellery under a unified design philosophy.
The womenswear range features cotton silk garments with fluid silhouettes, relaxed fits, and handcrafted detailing designed for everyday wear. The menswear collection includes relaxed tailoring, versatile separates, and understated designs that blend traditional craftsmanship with contemporary styling.
A key element across the collection is handcrafted detailing inspired by wildflowers. The garments feature motifs created using monotone threadwork, French knots, cutwork, lace inserts, and intricate embroidery, adding texture while drawing inspiration from nature.
Beyond apparel, the Wildflower collection extends into home décor with products made from materials such as textured linen, wood, and dull brass. The home range has been designed to complement contemporary living spaces while combining functionality with minimalist aesthetics.
The jewellery collection follows the same nature-inspired theme, featuring designs influenced by organic forms and delicate detailing. Intended for everyday wear, the pieces have been created to complement both the fashion and home collections.
The collection is presented in a colour palette of soft ivories, muted neutrals, gentle greens, and subtle pinks, reflecting natural landscapes while maintaining a contemporary appeal.
Gunjan Jindal Poddar, Founder, Amala Earth said, "Wildflower was inspired by the beauty of things that grow naturally and endure quietly. Over the years, Amala Earth has built strong relationships with artisans, makers and conscious brands, while developing a deep understanding of what our customers value. This collection brings together those learnings across fashion, home and jewellery through thoughtful design, craftsmanship and quality materials. We wanted to create pieces that feel personal, versatile and timeless while staying true to the values that define Amala Earth."
With Wildflower, Amala Earth has introduced a design-led lifestyle collection that integrates fashion, home décor, and jewellery under a common creative direction, reinforcing its focus on craftsmanship, sustainable materials, and everyday functionality.
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Forevermark Introduces Bespoke ICON Bracelet Designed with Abhishek Sharma
Forevermark Diamond Jewellery has presented a bespoke ICON bracelet to Indian cricketer Abhishek Sharma, marking a collaboration that combines jewellery design with the sportsperson's journey. The bracelet was created in association with Sharma and reinterprets the brand's signature North Star-inspired ICON into a contemporary design.
Crafted in 18-carat white gold, the bracelet features pavé diamond links connecting each ICON element. According to the brand, the continuous sequence of ICON motifs represents excellence, consistency, and enduring value, qualities associated with the cricketer's career.
The bracelet has been engineered as a fully articulated and flexible piece to provide ease of movement while maintaining its design. It is set with 14 Forevermark Cushion Diamonds, with a combined weight of more than 13.5 carats. Each diamond is enclosed within a distinct interpretation of the Forevermark ICON motif.
Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd said, “At Forevermark Diamond Jewellery, we believe that exceptional achievements deserve equally exceptional creations. Abhishek Sharma represents a new generation of Indian sporting excellence. This bespoke ICON bracelet is a celebration of those qualities, reimagining our most recognisable symbol into a contemporary design that embodies endurance, excellence, and individuality. Every Forevermark diamond tells a story, and this creation has been crafted to honour Abhishek’s remarkable journey and future aspirations.”
Indian cricketer Abhishek Sharma added, “The Forevermark ICON is much more than a piece of jewellery to me. Inspired by the North Star, it symbolizes authenticity and the courage to follow your own direction. Those values have always guided me, both personally and professionally. Progress is built through consistency, self-belief, and a clear sense of purpose, and this bracelet reflects those qualities beautifully. It's a piece that celebrates individuality while embodying elegance and excellence.”
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Hybon and Tonino Lamborghini Introduce Premium Luxury Elevator Collection for India
Hybon Elevators and Escalators Pvt. Ltd. has announced a strategic partnership with Italian luxury lifestyle brand Tonino Lamborghini to introduce the Hybon Tonino Lamborghini Luxury Elevator Collection in India.
Designed and manufactured by Hybon in India, the new collection comprises four luxury elevator cabin concepts: IMPERO, MARTE, SOMMO, and DINAMICO. Each design incorporates Italian-inspired styling with metallic finishes, carbon-fiber textures, and customised interiors, offering a premium aesthetic for modern buildings.
The elevator range also integrates advanced technology features, including destination control systems, AI-enabled facial recognition access, interactive digital displays, mood lighting, and app-based monitoring systems. These features are intended to enhance user convenience while delivering a connected and technology-driven mobility experience.
For Hybon, the collaboration further strengthens its presence in the premium elevator category, while Tonino Lamborghini expands its global portfolio by entering the vertical transportation market.
The companies are targeting the luxury residential, hospitality, and commercial real estate segments, where demand for premium infrastructure and smart building solutions has been rising. By combining design-focused interiors with digital capabilities, the collection aims to address evolving customer expectations in high-end developments.
The launch of the Hybon Tonino Lamborghini Luxury Elevator Collection is expected to support developers and architects seeking customised mobility solutions that combine aesthetics, technology, and functionality for upscale residential, hospitality, and commercial projects across India.
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Sparx Unveils Chunky Sole Sandals with Chunky Panday-Led Campaign
Footwear brand Sparx has introduced its latest Summer Swag campaign with the launch of its new Chunky Sole Sandals, featuring Chunky Panday. Conceptualised by Mudra, the campaign uses a wordplay around the actor's name to promote the new footwear collection through a social-first digital approach.
The campaign opens with a creator-style unboxing video in which Chunky Panday interrupts a product review, humorously questioning why the sandals carry his name. The interaction between the actor and his nephew, who plays the role of a content creator, shifts attention to the product while incorporating internet humour and creator-led storytelling.
The campaign forms part of Sparx's Summer Swag platform, which highlights sandals as a seasonal fashion category. The newly launched range features elevated sole designs and is aimed at consumers seeking footwear for daily use, travel and casual occasions.
Gaurav Kumaar Dua, Co-Chief Executive Officer and Whole-Time Director, Relaxo Footwears said, "Today's consumers engage with brands that entertain, participate in culture and become part of everyday conversations. With Chunky Sole Sandals, we saw a unique opportunity to build a campaign around a naturally occurring play on words that was instantly relatable and entertaining. The campaign reflects our continued focus on creating communication that is contemporary, culturally relevant and rooted in how young consumers discover brands today."
Chetan Soni, Senior Vice President and Head of Business, Mudra shared, "Great campaigns often come from the simplest ideas. 'Chunky' was already part of our product, and Chunky Panday has owned that name for decades. Bringing the two together allowed us to create a campaign that's witty, culturally relevant and unmistakably product-led. As the latest chapter of our Summer Swag platform, it takes forward our vision of making sandals more than just seasonal essentials; they're a statement of style. It's a reflection of how Sparx continues to build communication that's rooted in culture while ensuring the product remains the hero."
With the latest campaign, Sparx continues to leverage digital-first storytelling and creator-driven content to connect with younger consumers while promoting its seasonal footwear portfolio.
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Menswear Brand Estilocus Names Fahadh Faasil as Brand Ambassador
Menswear brand Estilocus has named actor and producer Fahadh Faasil as its brand ambassador as the company accelerates its expansion beyond South India and strengthens its presence across the country.
Based in Bengaluru, Estilocus said the collaboration reflects the brand's focus on understated fashion and authentic self-expression. As part of the association, Fahadh Faasil will headline the company's upcoming marketing campaigns and brand initiatives during its next phase of growth.
Fahadh Faasil said, "I don't believe in dressing to be noticed. I believe in dressing to feel like yourself. That's what drew me to Estilocus, it's a brand that understands the difference. Style, at its best, is just honesty in fabric."
Ladeesh PC, Director and Co-Founder, Estilocus shared, "When we built Estilocus, we weren't building a clothing brand, we were building a point of view. Fahadh Faasil doesn't just represent that point of view; he lives it. Having him as the face of this brand feels less like a partnership and more like alignment. We're both saying the same thing, just in different languages."
Estilocus, headquartered in Bengaluru, follows a design approach centred on minimalism and functionality under its brand philosophy, "Wear Who You Are." The company plans to expand its footprint across India while continuing to strengthen its presence in South India, its primary market, and increasing its focus on western India.
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Top Babycare Brands and Celebrity Partnerships Driving Parenting Trends in India
Parents today rely on more than product labels when choosing babycare essentials. They look for trusted recommendations, expert advice, and authentic experiences before making a purchase. This shift has encouraged babycare brands and parenting platforms to collaborate with celebrities, influencers, and parenting communities to build stronger connections with consumers.
From healthcare-focused campaigns to digital parenting ecosystems, India's babycare market has witnessed several high-impact collaborations that combine brand credibility with trusted public figures. These partnerships not only improve brand visibility but also help educate parents about infant care, nutrition, skincare, and early childhood development.
According to industry estimates, the Indian baby care products market is expected to continue expanding steadily over the next few years, driven by rising disposable incomes, increasing awareness of infant health, premium product adoption, and the rapid growth of e-commerce. Celebrity endorsements and parenting-focused collaborations have become a key strategy for brands looking to strengthen consumer trust and engagement.
Here are the top babycare brands and parenting platform collaborations that have made a significant impact in India's retail and digital parenting ecosystem.
Johnson's Baby x Kareena Kapoor Khan and Anil Kapoor
Among India's most recognized babycare brands, Johnson's Baby has consistently partnered with celebrities who resonate with family audiences.
Actor Kareena Kapoor Khan has been one of the brand's prominent ambassadors, frequently speaking about motherhood and baby skincare. Her campaigns have focused on gentle formulations, everyday baby care routines, and building trust among new parents.
The brand has also collaborated with Anil Kapoor for family-oriented campaigns that highlight the importance of caring relationships across generations. These initiatives helped Johnson's Baby connect with both young parents and extended families involved in childcare decisions.
Mamaearth x Shilpa Shetty
Mamaearth built its identity around toxin-free, nature-inspired personal care products for babies and adults. To strengthen this positioning, the company partnered with Shilpa Shetty, whose wellness-focused public image aligned closely with the brand's philosophy.
The collaboration highlighted safe ingredients, transparency, and chemical-free formulations while targeting millennial parents seeking natural alternatives for baby care.
Mamaearth also leveraged digital platforms, influencer communities, and parenting creators alongside celebrity campaigns to expand its reach among young families. Key highlights of the collaboration included promoting natural baby care solutions, Strong digital-first marketing, High engagement across social media, and Appealed to health-conscious parents.
Himalaya BabyCare x Anushka Sharma
Himalaya BabyCare strengthened its parenting-focused communication through its association with Anushka Sharma.
Known for advocating conscious parenting and wellness, Sharma's collaboration reinforced the brand's focus on herbal ingredients and gentle babycare products. The campaigns centered on nurturing babies with naturally inspired skincare and hygiene solutions.
The partnership resonated with modern parents who increasingly prioritize ingredient transparency and dermatologically tested products. The association impacted the brand in such a way that it reinforced herbal positioning, connected with young urban parents, enhanced credibility through trusted celebrity association, and expanded digital parenting conversations.
Cetaphil Baby x Rohit Sharma and Ritika Sajdeh
In 2025, Cetaphil Baby appointed Indian cricketer Rohit Sharma and his wife Ritika Sajdeh as the brand ambassadors for its dedicated baby skincare range. As parents to two young children, the couple was chosen to represent the brand's vision of modern parenting and shared caregiving responsibilities. The campaign was built around the theme "Parenting ki Nayi Parampara," highlighting the growing shift in Indian households where parenting responsibilities are increasingly shared by both mothers and fathers. Through television, digital, and social media campaigns, the partnership aimed to encourage co-parenting while promoting safe, gentle, and pediatrician-recommended skincare products for babies.
Cetaphil Baby's product portfolio includes baby bathing bars, washes and shampoos, lotions, diaper cream, and massage oil, which are available across baby specialty stores, pharmacies, general trade outlets, and e-commerce platforms.
Ed-a-Mamma x Alia Bhatt
Founded by Alia Bhatt, Ed-a-Mamma has evolved from a children's apparel brand into a broader parenting-focused lifestyle brand.
The brand promotes sustainability, mindful parenting, and environmentally conscious products for children. Following Bhatt's journey into motherhood, Ed-a-Mamma expanded its messaging around parenting, child development, and responsible consumption.
Its digital campaigns frequently engage parents through educational content, storytelling, and community-led initiatives, creating a deeper relationship beyond product sales. Key strengths of the collaboration include Founder-led authenticity, Sustainability-focused positioning, Community-driven engagement, and Strong digital presence among millennial parents.
FirstCry x Amitabh Bachchan
India's largest parenting and baby products platform, FirstCry, strengthened its brand visibility by partnering with Amitabh Bachchan.
The collaboration reinforced trust, reliability, and accessibility while promoting FirstCry's extensive range of baby products, toys, clothing, and parenting essentials. As a one-stop parenting platform, FirstCry has successfully combined celebrity endorsements with digital content, parenting advice, and personalized shopping experiences.
Its omnichannel presence across physical stores and e-commerce has further strengthened its leadership position in India's babycare retail market.
The Future of Parenting Platform Collaborations in India
India's parenting ecosystem is rapidly evolving with the rise of e-commerce, parenting apps, online communities, and social media creators. Babycare brands are expected to deepen collaborations with celebrities, pediatric experts, parenting influencers, and digital platforms to offer educational content alongside product recommendations.
Artificial intelligence-powered parenting apps, personalized product suggestions, and community-driven content are likely to become major drivers of engagement over the coming years. Brands that combine trust, transparency, expert guidance, and authentic storytelling will be better positioned to build long-term relationships with modern parents.
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Bhima Jewellers Names Janhvi Kapoor as Face of the Brand
Bhima Jewellers has announced actor Janhvi Kapoor as its new brand ambassador, marking a strategic move to strengthen its connection with consumers across India while reinforcing its legacy of trust and craftsmanship.
The partnership is aimed at enhancing the brand's appeal among a wider consumer base, particularly younger audiences, while continuing to uphold the values that have defined Bhima Jewellers for decades. The company believes Kapoor's blend of South Indian roots and nationwide popularity aligns with its vision of expanding its heritage-driven identity to consumers across different regions.
The collaboration also reflects the changing preferences of today's jewellery buyers, who increasingly seek a balance between traditional craftsmanship and contemporary design. Bhima Jewellers said Kapoor's cultural connect and pan-India recognition complement the brand's journey of taking its South Indian legacy to a broader national audience.
Janhvi Kapoor said, "Some of my fondest memories are of seeing jewellery become a part of our family’s celebrations and milestones. It holds stories that are passed down through generations. That’s what makes my association with Bhima Jewellers so special. With a legacy spanning 100 years, Bhima Jewellers beautifully reflects trust, tradition, and timeless craftsmanship, and I’m delighted to join its legacy.”
a Bhima Jewellers spokesperson shared, “At Bhima Jewellers, we have always believed that jewellery is much more than an ornament. It is a part of life’s most treasured moments, carrying memories, emotions, and traditions across generations. Janhvi Kapoor's warmth, elegance, and deep appreciation for her roots make her a natural fit for our brand. There is an authenticity about her that resonates with the values we hold close, and we are delighted to welcome her to the Bhima Jewellers family. We look forward to celebrating timeless stories, meaningful connections, and special milestones together.”
The jewellery retailer said the partnership celebrates a shared appreciation for heritage, tradition and evolving consumer aspirations. By bringing together Bhima Jewellers' century-old legacy and Kapoor's contemporary appeal, the company aims to strengthen its relevance across generations while continuing to build long-term relationships with customers.
With this latest brand association, Bhima Jewellers continues its focus on combining heritage, craftsmanship and modern relevance as it expands its presence across India's jewellery market.
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Senco Gold & Diamonds Launches Seasonal Jewellery Campaign with Gold Exchange Benefits
Senco Gold & Diamonds has launched its 'Drops of Joy' monsoon campaign, introducing a range of seasonal offers on gold and diamond jewellery. The campaign is aimed at encouraging jewellery purchases during the monsoon season while highlighting the growing trend of everyday jewellery consumption among Indian consumers.
As part of the campaign, customers can avail up to 20 percent off on diamond jewellery, up to 40 percent off on gold jewellery making charges, and making charges starting from 6 percent. The retailer is also offering zero deduction on old gold exchange, including jewellery purchased from other jewellers, allowing customers to exchange existing pieces for new designs.
The campaign aligns with changing consumer preferences, particularly the growing demand for jewellery beyond traditional occasions such as weddings and celebrations. According to the company, diamonds are increasingly being viewed as everyday accessories, especially among younger consumers who prefer versatile and wearable designs suited for daily use.
Joita Sen, Director and Head of Marketing & Design, Senco Gold & Diamonds said, "The monsoon has a beautiful way of reminding us to slow down and appreciate the little things, a quiet coffee, an unexpected compliment, spending time with loved ones, or simply taking a moment for ourselves. With 'Drops of Joy', we wanted to celebrate these everyday moments that often bring the biggest smiles. Jewellery today is no longer only about grand occasions; it has become a way for people to express themselves every day. Through these offers, we hope to make owning a beautiful piece of jewellery even more accessible, whether you're buying your first diamond, exchanging old gold for something new, or simply treating yourself because you deserve it."
With the latest campaign, Senco Gold & Diamonds continues to focus on making fine jewellery more accessible through promotional pricing while catering to evolving consumer lifestyles. The retailer offers a broad portfolio spanning gold, diamond, platinum, and other jewellery categories, reflecting increasing demand for pieces that combine everyday wearability with long-term value.
The 'Drops of Joy' monsoon campaign is available across all Senco Gold & Diamonds showrooms, the Senco App, and the brand's official website. The limited-period offers came into effect on July 3, 2026.
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Skechers x Care Bears Collection Brings Nostalgia-Inspired Footwear to Retail
Global footwear brand Skechers has partnered with Cloudco Entertainment to introduce the Skechers x Care Bears collection, a licensed footwear collaboration inspired by the iconic Care Bears characters. The collection is designed for adults who grew up with the franchise as well as younger consumers influenced by Y2K fashion trends. Available across women's and children's categories, the range combines Care Bears-themed designs with Skechers' signature comfort technologies.
The collaboration brings together two established brands to create products featuring familiar Care Bears characters across some of Skechers' most popular footwear styles. The collection reflects the growing demand for nostalgia-driven licensed merchandise while expanding the brand's portfolio through character-based collaborations.
Michael Greenberg, President, Skechers commented, "Nostalgia is having its moment – and Care Bears is one of the most coveted childhood memories for millions of adults today. They've grown up with its messages of love, unity and emotional security – which we think bonds beautifully with our brand's mission to provide comfort to the world. Skechers x Care Bears is a fresh, playful and highly collectible line that offers fans a fun way to celebrate their favorite characters across a range of Care Bears-inspired colors and prints, on signature Skechers designs that they already love to wear."
For Cloudco Entertainment, the collaboration is part of its broader licensing strategy as the Care Bears brand approaches a significant milestone.
Robbie Prinzo, Head, Global Licensing, Cloudco Entertainment said, "Skechers has built one of the most beloved family brands in the world, adored by shoppers of every age. That kind of multi-generational reach makes it a perfect home for Care Bears. As we approach the brand's 45th anniversary, Care Bears fans can find their favorite style, whether they're walking down memory lane or getting to know our Beary Besties for the very first time."
The collection showcases several popular Care Bears characters, including Cheer Bear, Funshine Bear, Good Luck Bear, Grumpy Bear, Friend Bear, and other fan favourites. Their colourful graphics and character-inspired prints have been incorporated into a variety of Skechers footwear styles while retaining the brand's comfort-focused features.
For women, the range includes Skechers Arch Fit Arcade and Skechers UNO designs, while the children's collection features S-Lights, Twinkle Toes, Skechers Uno, and Foamies styles. The products blend vibrant colours with licensed character artwork across multiple silhouettes aimed at different age groups.
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Streets Partners with dusk to Launch Ice Cream-Inspired Personal Care Collection
Streets has expanded its licensing collaboration with dusk, introducing a new collection inspired by its popular ice cream flavours that marks the brand's entry into the bath, body and personal care category for the first time. The latest partnership, described as the largest collaboration between the two brands to date, extends beyond home fragrance and introduces new product categories across Australia and New Zealand.
The collection has been developed around some of Streets' best-known ice cream brands, translating familiar flavours into fragrance-led products for home and personal care. The collaboration also reflects the company's strategy to extend its brand presence beyond its traditional ice cream portfolio through licensed consumer products.
“This collaboration marks an exciting step forward for Streets as we extend our brand beyond ice cream and into new sensorial experiences. Partnering with dusk allows us to translate our most iconic flavors, known for creating joyful and nostalgic moments, into fragrance-led formats. This unlocks new occasions and deepens our connection with consumers in a meaningful and unexpected way," stated Juliette Fleming, Marketing Manager, The Magnum Ice Cream Company.
The partnership was brokered by Asembl on behalf of The Magnum Ice Cream Company. The new collection became available through dusk stores from July 1, bringing a wider range of licensed products inspired by Streets to consumers across Australia and New Zealand.
The latest rollout builds on the success of previous collaborations between the two brands in 2022 and 2023 while introducing new product categories for the first time.
Justin Watson, Managing Director, Asembl shared, "We first brought Streets together with dusk in 2022, and when it returned ahead of summer 2023, it served up another sweet succes. Now for the first time ever, Bubble O’Bill, Rainbow Paddle Pop, Splice and Weis are expanding into bath, body and personal care, bringing their much-loved nostalgia to bathrooms across Australia and New Zealand.”
The new range forms part of dusk's broader strategy to strengthen its presence in the fragrance and personal care segment by expanding beyond home fragrance products. The retailer is leveraging fragrance storytelling and licensed intellectual property to introduce products across additional lifestyle categories.
The collection includes the return of home fragrance products such as scented candles and wax melts in Banana Paddle Pop, Bubble O'Bill, Golden Gaytime, Rainbow Paddle Pop, Splice, and the newly added Weis fragrance. It also marks the debut of reed diffusers across all six fragrances. Alongside home fragrance, the collaboration introduces cruelty-free bath and body products including body wash, body lotion, and hand cream inspired by Bubble O'Bill, Rainbow Paddle Pop, Splice, and Weis.
“Streets is one of Australia's most iconic brands, and we're excited to build on the success of our past collaborations by expanding it into the exciting bath, body and personal care category. From Rainbow Paddle Pop to Bubble O'Bill, these nostalgic favorites capture the joy of summer, and we're delighted to bring a taste of those moments to customers in a fresh and unexpected way. Over the past 18 months across various collections, we have been gradually expanding into this new segment and are thrilled to now be launching a Streets bath and body collection, strengthening our presence in the category," stated Jeremy Taylor, chief marketing officer, dusk.
The expanded partnership highlights the growing role of brand licensing in extending established consumer brands into adjacent categories. By moving into bath, body and personal care, Streets is broadening consumer engagement beyond food and beverage, while dusk continues to diversify its product portfolio through licensed collaborations built around well-known brands.
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