Under the agreement, Brandman Retail has been appointed as an authorized re-seller by Skechers India for select marketplace businesses.
The India T20 captain will wear Skechers cricket footwear and will also feature in marketing campaigns for the company’s performance product range.
Skechers will continue to supply performance-focused kits for players, while also launching official merchandise designed to strengthen fan engagement beyond match days.
The campaign highlights walking as a simple, accessible, and everyday form of movement, supported by thoughtfully engineered footwear.
With this announcement, Siraj joins fellow Skechers athletes Jasprit Bumrah, Ishan Kishan, and Yastika Bhatia, further strengthening the brand’s roster in Indian cricket.
The collaboration kicks off with Aaryan leading a campaign for Skechers’ innovative Hands Free Slip-ins footwear.
As part of this partnership, Bumrah will compete in Skechers Cricket footwear and feature in marketing campaigns for the brand’s performance and lifestyle collections.
These designs are specifically crafted to enhance performance, comfort, and agility for cricketers at all levels.
The footwear line is tailored for agricultural professionals, construction workers, outdoor enthusiasts, and trendsetters.
These jerseys, designed by acclaimed fashion designer Monisha Jaisingh, mark a significant fusion of fashion and cricket spirit, enhancing the team's look on and off the field.
Legendary musicians such as Ringo Starr, Britney Spears, Christina Aguilera, Snoop Dogg, and Doja Cat have previously promoted footwear collections from Skechers.
The limited-edition Skechers x Jen Stark capsule boasts two distinct styles and is exclusively available at skechers.in as well as Skechers retail outlets in India.
The product at the focus of the commercial is one of the brand?s flagship fashion lifestyle collections, Skechers D?Lites.
The ?GoLikeNeverBefore? campaign featuring Chaturvedi will be exclusive to the Indian market.
Skechers x Dr. Seuss is a multi-year, worldwide footwear partnership that will bring Dr. Seuss?s vibrant world to life in wearable, comfortable designs for adults and children.
The new Goodyear rubber technology will be available in custom Skechers outsoles.
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