Skechers collaborates with Goodyear

Skechers has kicked off new footwear collaboration with The Goodyear Tire & Rubber Company.

Through this deal, Skechers is building on the technology in its footwear.

The new Goodyear rubber technology will be available in custom Skechers outsoles in select styles across multiple categories for men, women, and kids.

Initially, the technology is introduced on three running shoes from the Skechers GOrun collection.

Christian Jurado, Global Director Licensed Products, Goodyear, said, “Goodyear has always worked to create innovative products that provide consumers with high-performance tires, and now we're using that same ingenuity to enable consumers to wear high-performance shoes.”

The new collection is available at Skechers retail stores, and select retail partners.