Etude Appoints Palak Tiwari as Brand Ambassador in India
These lip stains are notable for their exceptional staying power, being both transfer-proof and smudge-proof, while delivering bold, vibrant colors with a comfortable, lightweight feel.
Maybelline New York Teams Up with Peggy Gou for Creative Collaboration
The partnership will commence with Peggy's interpretation of Maybelline's iconic SuperStay Matte Ink Liquid Lipstick collection.
Beauty Creations Cosmetics and Hasbro Introduce the My Little Pony Collection
The collection offers multi-functional products for the face, eyes, lips, as well as body and hair.
Organic Harvest Teams Up With 'Mr. & Mrs. Mahi’ as the Official Skincare Partner
In this collaboration, Organic Harvest's range of 100 percent certified organic skincare products takes center stage.
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Good Glamm Group Partners with Pooja Entertainment for Beauty Integration
'Bade Miyan Chote Miyan,' produced by Pooja Entertainment and directed by Ali Abbas Zafar, boasts a star-studded cast including Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Manushi Chillar, Alaya F, and Sonakshi Sinha.
Fenty Beauty by Rihanna launches in India with Nykaa
Valued at a staggering $3 billion, Fenty Beauty has chosen Nykaa, the popular fashion and beauty retailer, as its gateway to the Indian consumer.
Clensta Unveils Winter-Ready Body Lotions for Nourished Skin
With scientific acumen and R&D capabilities, Clensta has expanded its product range and raised over 100 crores in funding from investors.
Mad Beauty Partners with Warner Bros. Discovery for Elf-Inspired Beauty Collection Celebrating 20th Anniversary
Mad Beauty's Elf collection is available for purchase via a shoppable QR code at the event, offering visitors a tangible connection to the celebration.
Clinique and Kate Spade Unveils Pop Plush Creamy Lip Gloss Collection
With shades like Air Kiss, Rosewater, Juicy Apple, and the internet-favorite Black Honey, this limited-edition collection is set to become a new staple in your beauty routine.
The Lip Balm Company Rolls Out Halloween Theme Lip Balms
The colors are completely plant-derived and the lip balms do not contain any synthetic colorants at all. The flavors are reminiscent of mixed fruit jam and are completely plant-based.
The Good Glamm Partners with Project Naveli and Workverse
This was followed by an address by Amisha Gonsalves of Fr. Conceicao Rodrigues College of Engineering, a Nimaya alumna. She shared her journey of growth and skill development at the Nimaya program.?
Colorbar Joins Hands with Sony Music Entertainment to Mark the Launch of its Power Kiss Lipcolor
This campaign has reinforced that belief and served as a clarion call for people to have fun while discovering their real selves with the help of an eclectic mix of content creators.?
Ayurvedic D2C Brand Kapiva Launches New Digital Campaign with Malaika Arora
The new campaign is an extension of Kapiva?s vision of laying emphasis on ingestible skin care with modern, fuss-free, and science-backed Ayurvedic products.
D2C Brand Plum BodyLovin' Announces On-pack Partnership with Minions for a Limited-Edition Range
Created in partnership with Universal Brand Development and licensing agent, Black White Orange, this limited-edition range is yet another endorsement to Plum leading the innovations bandwagon in the D2C category in the country.
kindlife Unveils Hygiene Care Brand 2BeKynd
Built on kind brands, 2BeKynd is a premium and non-toxic hygiene range that promises to be the most gentle and effective. The portfolio of products includes a hand sanitizer, hand wash, deodorant, and hand cream.
Swiss Beauty Forays into the Skin Category with its All-New Skincare Range
From skin-brightening to collagen-boosting, the new skincare range consists of clay masks, face masks, cleansers, serums, exfoliating gel, peel-off mask and much more.
Maccaron Beauty Expands Cult K-Beauty Brand 'COSRX' Skincare Line
Maccaron Beauty is the exclusive seller of the new COSRX lineup in India, Hydrium Line and Cica Line in India.
Japan's Sunscreen Brand Biore Launched in India
The Kao Corporation introduces the launch of its global brand, Biore, in partnership with leading lifestyle retailer Nykaa.
High Street Essentials Pvt Ltd Forays into Beauty Segment with Indya Skin Care
This brand extension strengthens the company's vision to be a one-stop lifestyle destination for its customers.
Singer Halsey Launches New Beauty Brand 'about-face'
The launch consists of 10 product categories across a total of 40 SKUs.