The Lip Balm Company Rolls Out Halloween Theme Lip Balms
The Lip Balm Company Rolls Out Halloween Theme Lip Balms

The Lip Balm Company (TLBC) rolls out a specially crafted tinted lip balm for the Halloween season under the banner of PM tints. The PM tints or the Halloween lip balm is all about red-orange shades and comes close on the heels of its recently launched set of tinted lip balms.

The lip tints are named Pumpkin, Red Velvet, and Crimson - to note the deep red-orange hues they impart. The colors are completely plant-derived and the lip balms do not contain any synthetic colorants at all. The flavors are reminiscent of mixed fruit jam and are completely plant-based.

Irene Janet A, Chief Coordinator, E-Commerce Execution said, “When it comes to plant-based tinted lip balms, the coverage tends to be very poor, as plant colors don’t tend to stay long. Here, we have used plant retinol for more staying power and coverage and this provides staying power to the lip balm.

The Halloween tints come in both balm and stick form - Pumpkin, and Crimson in a glass tint pot and Red Velvet in a biodegradable cardboard push-up tube. These tints are attractively priced at Rs 456 each.

 
Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading