Through the collection, KIKO Milano is bringing together makeup, festive design and personal expression for the seasonal market.
The campaign focuses on how familiar festive practices continue across generations, even as lifestyles and ways of celebrating evolve.
The collection will launch on October 12 across Mi Arcus stores, its official website and e-commerce platforms, including Nykaa Fashion and Myntra.
Instead of introducing entirely new characters, the format leverages the familiarity audiences already have with these creators and personalities.
The collection is completed by a dedicated saree and lehenga edit featuring floral embellishments, stonework, and intricate festive craftsmanship.
The partnership debuts with AJIO’s festive campaign, ‘Festival Is Festivalling’, which highlights the diversity of India’s festive season through a modern fashion lens.
The collection focuses on living room furniture, offering a mix of contemporary Italian design, functional features, and adaptable configurations.
This marks the second India-centric campaign led by Nicola Formichetti, Global Creative Director, M·A·C Cosmetics, following the brand’s earlier campaign, ‘Forever in M·A·C’.
Alongside the campaign, Taneira has introduced its Pujo ’26 Edit, a festive collection curated for the Durga Pujo season.
The campaign arrives ahead of the festive season, a period when hosting family and friends takes center stage across households.
The campaign highlights the people who offer support and companionship in everyday life, including friends, colleagues, siblings, and even pets.
The campaign film takes a humorous look at the popular "Bhai" persona often associated with Bollywood.
Launched on 20 August 2026, the campaign is available exclusively through The Face Shop and Palmonas websites until Raksha Bandhan.
Now in its fourth year, the Rakhi collection has become one of the brand’s key seasonal launches.
The campaign film focuses on the everyday moments shared between siblings, from light-hearted pranks and friendly arguments to expressions of care and affection.
The festive collection includes apparel from Reliance Trends' in-house labels as well as the Trends x Aarke Ritu Kumar collection.
The campaign centres on the idea that some gifts are so appealing that the person buying them may want to keep them instead.
The offering includes kids-safe organic colours and wellness staples, alongside a hands-on Tie & Dye kit intended to encourage creative engagement among children and families.
The launch comes at a time when consumer preferences are shifting toward premium, novelty-driven offerings that combine nostalgia with innovation.
Designed to be enjoyed hot, the offering is being introduced specifically for the winter festive period.
Through the films, Barbeque Nation is presented as a welcoming space where these real-life bonding moments unfold.
As part of the campaign, Bhima Gold is showcasing exclusive diamond collections that blend modern international aesthetics with rich Indian heritage appeal.
A key highlight of the collection is the hen-shaped Egg Basket, crafted to work as both a kitchen accessory and an elegant serving piece.
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