Asian Paints Unveils New Diwali Campaign Celebrating Festive Preparations

Swiss Beauty has unveiled its festive campaign, ‘We Got You’, featuring actor Taapsee Pannu, positioning makeup performance and consumer confidence at the centre of its festive brand communication.

The campaign film features Pannu dancing to the iconic ’90s track ‘Saat Samundar Paar’, capturing the energy of Indian celebrations and the freedom to enjoy festive occasions without worrying about makeup staying intact.

Through the campaign, the beauty brand aims to address a common consumer concern during weddings and festive gatherings: maintaining makeup while participating in long hours of celebrations. The narrative encourages consumers to immerse themselves in the moment, with Swiss Beauty positioning its products as dependable companions throughout the celebrations.

The campaign brings together two brand messages, ‘We Got You’ and ‘Tested by India’. While ‘We Got You’ communicates the brand's promise of dependable product performance, ‘Tested by India’ reinforces its focus on consumer trust and product reliability.

Commenting on the campaign, Mohit Goyal, Founder, Swiss Beauty, said the brand aims to empower consumers to express themselves freely through beauty. He added that the campaign reinforces the promise of allowing consumers to enjoy every moment while the brand takes care of their makeup needs.

Gresha, Creative Director, said the creative idea originated from the observation that Indian wedding dance floors represent an environment where people celebrate without holding back. The campaign uses this familiar setting to demonstrate makeup performance through movement, energy and expressions rather than conventional product demonstrations.

Shalini Kochar, AVP, Brand Marketing, Swiss Beauty, said the campaign was built around the consumer insight that makeup should not become a concern when people are enjoying themselves. She added that ‘We Got You’ is intended to evolve into a broader brand platform that goes beyond individual products to represent dependable performance and self-expression.

With the campaign, Swiss Beauty is looking to strengthen its festive brand positioning by connecting product performance with cultural moments and consumer experiences. By using a recognisable Bollywood soundtrack and a high-energy wedding celebration setting, the brand aims to make its messaging more relatable to Indian beauty consumers.

Karleo has introduced Karleo Reverie, a couture collection inspired by classical ballet and presented in association with The School of Classical Ballet and Western Dance to mark the institution’s 60th anniversary. Featuring 15 ensembles, the collection brings elements of ballet into the brand’s bridal and eveningwear designs.

Founded by Tushna Dallas in 1966 and currently led by her daughter, Khushcheher Dallas, The School of Classical Ballet and Western Dance has spent six decades teaching classical ballet and Western dance. The collaboration brings together the fashion label and the dance institution, drawing on their shared focus on craftsmanship, discipline and artistic expression.

Karleo Reverie takes inspiration from ballet costumes, particularly tutus, and the silhouettes associated with the dance form. The collection features layers of tulle, satin and crinoline, translated into voluminous ball gowns, fit-and-flare designs and A-line silhouettes. The ensembles combine elements of traditional bridal and occasionwear with details drawn from the visual language of ballet.

The collection also experiments with materials and embellishment techniques beyond conventional couture detailing. Alongside embroidery and crystal work, the designs incorporate heat-moulded fabrics, laser-cut metalwork and fishnet detailing. Feathers, tassels and textures created using safety pins add further detailing to the garments.

Leon, co-founder and designer stated, "The collection will be unveiled through a ballet performance rather than a conventional runway presentation, bringing the inspiration behind the designs directly into the showcase. Seven bespoke ensembles have been created for the performing ballerinas, each incorporating personal motifs shared by the dancers."

“For Karleo Reverie, we wanted each ballerina to see a part of her own story reflected in what she wears. The personal motifs shared by the dancers allowed us to bring that individuality into the designs, making each ensemble more than just a couture creation. It became our way of honouring the art of ballet and the people who have dedicated themselves to keeping it alive,” shared Karan Berry, Creative Director, Karleo. 

The performance outfits have also been developed to meet the movement requirements of ballet. Their inner structures include stretch elements, while adjustable closures allow the dancers greater flexibility during performances. The designs aim to balance ease of movement with the construction and finish required for couture garments.

Ballerina, fashion personality, and event host Sukanya Shah will also be part of the showcase, bringing together her interests in dance and fashion.

Through Reverie, Karleo explores the relationship between couture and performing arts, while the association gives The School of Classical Ballet and Western Dance an opportunity to celebrate its 60-year journey. The collection recognises the role of generations of dancers in preserving classical dance traditions while presenting their influence through contemporary fashion.

Comet has introduced a new sneaker collection inspired by the traditional Indian craft of Ajrakh, a centuries-old hand-block-printing technique that originated in Ajrakhpur, Gujarat. The collection uses original Ajrakh fabric instead of digitally recreated patterns and is available in three colour options: Cream, Red and Black.

The design process followed a material-led approach, with the brand drawing inspiration from the fabric before developing the sneaker silhouette. Elements such as the size of the motifs, the detailed patterns, and the textile's natural colour palette influenced the overall design and construction of the footwear.

The sneakers feature authentic Ajrakh fabric hand-block-printed by artisans in Ajrakhpur. Producing each cloth involves several stages of manual printing and can take up to three weeks. The traditional process uses natural materials such as madder root, rusted iron, lime, and gum to create colours and patterns. This method gives the fabric its distinct texture and depth, which cannot be achieved through digital printing.

As part of the collection's development, the Comet team visited Ajrakhpur to engage with local artisans and understand the traditional printing process. The brand also photographed the campaign in the white desert of Kutch, Gujarat. The location highlights the contrast between the region's landscape and the detailed patterns of the Ajrakh textile.

The collection is available in three colourways, each offering a different interpretation of the traditional fabric. Cream provides a lighter and versatile option, while Red features a bolder look. Black offers a more subtle take on the design. All three retain the distinctive patterns and visual character of the original Ajrakh material.

Through this collection, Comet brings a traditional Indian textile craft into contemporary sneaker design, connecting regional craftsmanship with modern footwear. The Comet Ajrakh collection is available in Cream, Red and Black.

Godrej Enterprises Group’s Security Solutions Business has launched two new security products featuring facial recognition technology, expanding its presence in the home security and residential access management segments.

The company has unveiled the NX Pro Ncrypt Home Locker and SEETHRU Third-i Multi Apartment Video Door Phone with Face Recognition Lobby Unit. The launches mark Godrej’s move to integrate facial recognition across individual homes and large residential communities, offering consumers keyless access and technology-enabled security solutions.

The new products are designed to address the growing demand for convenience, personalisation and connected security experiences among modern Indian consumers. By integrating advanced authentication technologies, Godrej aims to make residential security more intuitive while maintaining robust protection standards.

The NX Pro Ncrypt Home Locker combines facial recognition, biometric fingerprint authentication and digital PIN access. The locker uses encrypted facial templates secured through 128-bit AES encryption and infrared-enabled recognition technology.

Designed for households, the product can store up to 19 facial profiles, 49 user fingerprints and 19 user codes, allowing multiple family members to access the locker through their preferred authentication method.

Complementing the home locker, the SEETHRU Third-i Multi Apartment Video Door Phone is designed to streamline entry management across residential communities. The system supports facial recognition-based access alongside multiple authentication options, including mobile applications, QR codes, IC cards and password authentication.

Built for large-scale residential developments, the system can store up to 10,000 facial profiles, support deployment across 98 buildings on a single network and integrate with up to 32 IP cameras. These features are aimed at enabling more efficient access management and monitoring across apartment complexes.

Commenting on the launch, Pushkar Gokhale, Business Head, Security Solutions Business, Godrej Enterprises Group, said the company is focusing on making security more intuitive and convenient while responding to evolving consumer expectations.

He added that facial recognition could transform how consumers interact with security systems by simplifying access without compromising protection standards. With the two launches, the company aims to extend this technology across individual homes and residential communities.

The launches also strengthen Godrej's presence across consumer security products and residential infrastructure solutions, as the company continues to focus on technology-led innovation.

To support the launches, Godrej has introduced its ‘Your Face Is Key’ campaign. The campaign draws parallels between the everyday use of facial recognition in smartphones, workplaces and airports and its application in home security. The campaign film highlights how facial recognition can simplify access across everyday environments, including securing valuables at home.

The NX Pro Ncrypt Home Locker is priced starting at ₹47,499 and is available through authorised Godrej Security Solutions retail outlets, dealer partners and digital channels across India.

The SEETHRU Third-i Multi Apartment Video Door Phone is available through authorised channel partners and project sales teams catering to residential developments nationwide.

Kalyan Jewellers has introduced a new wedding campaign titled ‘Kalyan Bhava’, featuring Bollywood actor Amitabh Bachchan alongside actors Sreeleela and Kalyani Priyadarshan. The campaign focuses on extending traditional wedding blessings beyond the bride and groom to recognise the families and relationships that come together through marriage.

The 105-second campaign film revolves around a young girl who discovers a mysterious golden bangle in an ancient forest setting. She encounters an enigmatic character, portrayed by Bachchan, who guides her through the bangle and offers a glimpse of her future wedding, featuring family gatherings, music and celebrations.

Directed by Akhil Sathyan, the film explores the cultural significance of weddings as occasions that unite two families and their traditions. It concludes with the phrase ‘Kalyan Bhava’, meaning ‘May all that is good be yours’. The campaign draws a distinction between this broader blessing and traditional wedding expressions such as ‘Sowbhagyawati Bhava’ and ‘Ayushman Bhava’, which are traditionally directed towards the bride and groom individually.

Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “In our culture, a wedding is as much about heartfelt blessings as it is about celebration. It marks a new beginning for the couple while bringing two families, their traditions, and their shared dreams together. Through our signature ‘Muhurat’ line, Kalyan Jewellers has always been part of these celebrations. With ‘Kalyan Bhava’, we introduce a larger brand thought – extending the wedding blessing beyond the couple to encompass every relation a marriage forms. Since ‘Kalyan’ inherently signifies auspiciousness and prosperity, ‘Kalyan Bhava’ becomes a natural expression of our purpose: a blessing built directly into our name.”

The campaign also marks the return of filmmaker and cinematographer Rajiv Menon as cinematographer, while its music has been composed by Justin Prabhakaran.

The film showcases jewellery from Kalyan Jewellers' Muhurat bridal collection, featuring diamond and gemstone designs. The campaign will be rolled out across multiple platforms during the festive and wedding season, as the jewellery retailer continues to strengthen its association with wedding celebrations and bridal jewellery in India.

Skincare brand Dence has expanded its body care portfolio with the introduction of five active-infused body lotions, designed to address different skin concerns, including dryness, dehydration, rough texture, dullness, and uneven skin tone. The new range combines skincare ingredients with moisturising formulations and fragrances, positioning daily body moisturisation as a more targeted skincare routine.

Moving beyond conventional body lotions, the collection features five formulations developed for specific skin requirements. These include Smooth Therapy, Cashmere Cloud, Aqua Verge, Bright Edit and Golden Oudh, each incorporating different active ingredients to address individual skin concerns.

Smooth Therapy is formulated for rough and bumpy skin, particularly areas prone to uneven texture. It combines Salicylic Acid (BHA), Lactic Acid (AHA) and Urea to exfoliate the skin, help unclog pores, and improve the appearance of bumps. The formulation contains seven active ingredients, bringing exfoliation and moisturisation into a single body care product.

Cashmere Cloud targets dry and tight skin with a combination of Ceramides, 4D Hyaluronic Acid and Oat Protein. Supported by nine barrier-repair actives, the lotion is designed to strengthen the skin barrier and relieve dryness. Its formulation features a creamy texture with a non-sticky finish.

Aqua Verge focuses on hydration and moisture retention. It contains eight types of Hyaluronic Acid, Amino Acids, and Vitamin B5 to replenish moisture and support the skin barrier. The lightweight formulation offers up to 24-hour moisturisation and is designed for everyday use.

Bright Edit addresses dullness and uneven-looking skin tone through a blend of Vitamin C, Alpha Arbutin and Liquorice. Featuring six brightening actives, the formulation aims to reduce the appearance of dark spots and improve skin radiance.

The fifth variant, Golden Oudh, draws inspiration from traditional Kesar-Haldi skincare rituals. It combines Saffron, Turmeric and Gotu Kola (Cica), alongside six antioxidant actives, to nourish the skin, improve radiance and protect against environmental stressors. Its fragrance profile features Saffron, Oudh and Sandalwood.

Across all five variants, the collection offers up to 24-hour moisturisation, fast absorption, a non-sticky finish and no white cast. The fragrances range from fresh and uplifting to warm and woody, adding a sensory element to the formulations.

With this addition, Dence aims to expand the role of body care beyond basic moisturisation by offering products that address specific skin concerns. The collection reflects the growing focus on active-based formulations in the broader skincare and personal care market.

The Dence Body Lotion Collection is available in 300 ml packs, priced at Rs 549 each. Consumers can purchase the products through the brand's official website, Amazon, and Nykaa.

Nike and the LEGO Group have joined hands to introduce a new basketball-inspired footwear and apparel collection for children, combining sportswear with space-themed designs and elements of creative play.

The Nike x LEGO collection draws inspiration from basketball, space exploration, and personal expression. Designed for young basketball enthusiasts, the range features footwear and apparel that bring together Nike's sportswear expertise and the LEGO Group's distinctive design elements.

The collaboration is based on the shared belief that play encourages creativity, while giving children opportunities to express their individuality through sport and fashion.

The footwear range features two styles: Nike Air Force 1 Low LV8 and Nike S.T. Dynamite, available in sizes ranging from 10.5C to 7Y.

The Nike Air Force 1 Low LV8 features a design inspired by astronaut spacesuits, with stitched detailing, a LEGO space-themed Swoosh and minifigure elements. The Nike S.T. Dynamite, meanwhile, takes inspiration from an ice planet, incorporating colour-shifting finishes and a glitter outsole to create a space-inspired appearance.

The apparel collection extends the collaboration's space and basketball theme through a range of clothing designed for young athletes. The lineup includes printed ripstop pants featuring space-themed graphics, along with a full-zip fleece hoodie designed for everyday wear.

The hoodie features LEGO space and Nike Swoosh logos, a lenticular basketball minifigure patch that changes with movement, and a spaceship-inspired sleeve detail housing a custom Nike Rayguns minifigure.

The collection also includes a graphic T-shirt that combines basketball uniform-inspired styling with space graphics and minifigure details. Completing the apparel range is a Dri-FIT mesh basketball short, which adds a performance-focused option designed for on-court use.

Through the collaboration, Nike and the LEGO Group are bringing together basketball culture, footwear design, and creative play. The collection aims to offer young consumers products that combine sports functionality with imaginative design and opportunities for personal expression.

iD Fresh Food has introduced a new television commercial for its batter range as part of its 'iD Ka Idea' campaign. The film highlights the relationship between two sisters and their mother's influence on food choices, focusing on the convenience of preparing home-style meals.

The commercial follows two sisters as they explore a food idea suggested and approved by their mother. Using familiar family interactions, the campaign highlights how traditional food knowledge can be combined with convenient cooking solutions while retaining the taste of homemade food.

Gaurav Kwatra, CMO, iD Fresh Food said, “When it comes to food, Mom knows best. This simple belief is at the heart of our new campaign iD ka Idea. The campaign marries the authenticity of Mom’s food with the convenience of modern living, bringing together the taste of home and smarter everyday cooking, elevated by iD’s clean-label credentials and commitment to purity and finding smarter ways to bring good food to consumers. The campaign takes this thought forward through the story of two sisters, bringing alive an idea introduced and approved by Mom. It celebrates how we can make everyday cooking smarter while staying true to the authentic, home-style taste and quality that lives up to a mom’s standards. It is a reminder that good ideas can change the way we make food but should never change what makes it authentic. And that, to us, is a Good Idea!”

Vineeth Mahajan, Founder of Viem Collective shared, “The best ideas often come from the simplest human truths. We built this film around the playful banter between two sisters over who their mother’s favourite is- a relatable family dynamic that allows us to bring alive iD Fresh’s promise of authentic taste. Because when it comes to idlis and dosas, nothing beats the taste of homemade. And finding a smarter, simpler way to enjoy that taste is what makes iD ka idea a truly good idea.”

Director Prashant Madan stated, “As a filmmaker who enjoys performance, I was very attracted to the script- An emotional story about passing on our tradition to the next generation, but also set in a contemporary world and peppered with humour and wit. The starting point was very exciting, and I was super fortunate to have partners who placed a lot of trust in me — the support from VIEM Collective, brand iD & Absolute Films made the entire filmmaking process a breeze. It’s one of those projects, I’d remember months later with a smile on my face.”

The commercial was developed by Viem Collective and directed by Prashanth Madan, with Absolute Films handling production. Through the campaign, iD Fresh Food aims to communicate its batter range's positioning around traditional taste and convenience for everyday cooking.

Raj Diamonds has partnered with fashion designer Gaurav Gupta for a Diwali campaign centred on family bonds, togetherness and personal expression. The campaign brings together fine jewellery and contemporary couture to highlight the role of jewellery in celebrating relationships and marking significant occasions.

The campaign features Bipasha Basu and Karan Singh Grover, Diipa Büller Khosla and Oleg Büller, Subiksha Shivakumar and Akshara Shivakumar, along with Jaya Raheja. The personalities are seen wearing jewellery from Raj Diamonds, showcasing a mix of traditional and contemporary designs.

The collection featured in the campaign reflects the brand's design approach, combining traditional craftsmanship with modern aesthetics. Raj Diamonds' portfolio includes South Indian gold jewellery featuring diamonds, rubies and emeralds, as well as contemporary designs created through detailed engineering and craftsmanship.

The collaboration with Gaurav Gupta brings together the jewellery brand's focus on craftsmanship and gemstone sourcing with the designer's approach to contemporary couture. Through the campaign, the brands aim to highlight the connection between jewellery, individual style, and cultural traditions during the festive season.

Eshwar Surana, Director, Raj Diamonds said, “Diwali is a celebration of family, togetherness and the relationships we cherish. At Raj Diamonds, we believe jewellery becomes part of these stories, carrying personal meaning across generations while allowing every individual to express their own style. Our collaboration with Gaurav Gupta brings this sentiment to life through a shared appreciation for craftsmanship, creativity, and the beauty of self-expression.”

The campaign focuses on Diwali as an occasion to celebrate family relationships and shared experiences, positioning jewellery as an expression of personal memories and connections across generations.

Safari Industries has partnered with Indian celebration wear brand Manyavar to introduce a wedding-themed luggage collection named 'Shaadi Ka Safar'. The collaboration combines wedding-inspired designs with travel functionality, targeting consumers travelling for wedding ceremonies, destination celebrations, and family occasions.

The collection features Safari x Manyavar Eterna Wedding Trolley Bags, available in Dark Champagne and Graphite Blue variants. The products are positioned for wedding-season travel as well as gifting occasions, including presents for newlyweds and frequent travellers.

The Dark Champagne variant features an occasion-inspired design and comes equipped with dual wheels, a TSA lock, and an anti-theft zipper. The Graphite Blue version offers a contemporary colour option while retaining the same functional features.

Through the collaboration, the brands are looking to connect India's wedding and travel markets by offering luggage designed for consumers travelling to wedding festivities and destination celebrations. The collection also adds a wedding-focused product category to Safari's luggage portfolio, while extending Manyavar's association with the celebration and wedding segment into travel accessories.

The Eterna Wedding Trolley Bags are available through Safari's online platform. The collection is aimed at consumers seeking travel essentials for wedding-related journeys, along with gifting options for couples and family members.

The partnership brings together Safari Industries' presence in the luggage market and Manyavar's positioning in India's celebration wear segment, with the 'Shaadi Ka Safar' collection focusing on wedding-themed aesthetics and practical travel features.

London Fog Watches, the American heritage lifestyle brand owned by Iconix India, a joint venture between Iconix International and Reliance Brands, has entered into a long-term strategic partnership with actor Arjun Kapoor. Under the association, Kapoor will serve as the brand's face and Co-Creative Director for Watches.

Brandzstorm India Marketing, London Fog Watches' partner in India, will lead the collaboration, which aims to strengthen the brand's presence and expand its reach among Indian consumers.

As Co-Creative Director, Kapoor will work with the brand's team on product design, creative direction and its broader consumer proposition. The partnership will also see him contribute to a limited-edition watch collection, collaborating on its design, styling and overall aesthetic.

The collection will combine Kapoor's personal style with London Fog Watches' established design approach, translating his creative inputs into a product range for consumers.

The association comes as the brand looks to strengthen its India business across digital platforms, modern retail and e-commerce channels. With Kapoor involved in both product development and brand communication, the company aims to expand its footprint in India's lifestyle and fashion-led watch market.

Ujjval Saraf, CEO & Founder, Brandzstorm India Marketing Pvt. Ltd shared, "We wanted this to be a partnership where Arjun Kapoor plays a meaningful role in shaping the brand, extending beyond a conventional celebrity association. His understanding of style, culture and the contemporary Indian consumer brings a valuable perspective to our creative and product direction. His role as Co-Creative Director for Watches reflects our intent to bring that perspective into the products we develop and the way we connect with consumers. Our focus is to build London Fog Watches into a distinctive and aspirational brand in India, with a proposition that is relevant to how consumers shop, dress and express their individual style today.”

Arjun Kapoor shared, “I have always believed that personal style comes down to the details you choose to make your own. A watch is one of those details. What appealed to me about London Fog Watches was the brand’s classic design DNA and the opportunity to contribute to its products and creative direction, alongside how it connects with consumers,” said Arjun Kapoor, adding, “As Co-Creative Director for Watches, I look forward to bringing my personal aesthetic into the brand while staying connected to what London Fog Watches stands for. The limited-edition collection is an opportunity to translate that approach into something distinctive, considered and true to my style.”

The partnership will be supported by a brand campaign spanning digital, social media, retail, and other consumer touchpoints. Kapoor will feature in the campaign and participate in initiatives aimed at increasing consumer engagement with the brand and its products.

Cellecor Gadgets has collaborated with actor Kriti Sanon for its latest festive advertising campaign, which puts the spotlight on the brand's television and washing machine product categories.

The campaign features two television commercials (TVCs), each highlighting a different product segment. The television commercial showcases Cellecor's QLED technology, 4K picture quality, cinematic sound, and smart connectivity features. The washing machine commercial, meanwhile, focuses on the product's features while highlighting the brand's service infrastructure, distributor network, and retail partnerships.

The two films form part of Cellecor's broader 'Gali Gali Cellecor' campaign and are scheduled to be promoted across multiple platforms.

Ravi Agarwal, Founder and Managing Director, Cellecor Gadgets said, “At Cellecor, our journey has been driven by a clear purpose: to make technology accessible to more Indians through products that deliver meaningful value. Our collaboration with Kriti Sanon reflects the ambition, perseverance, and sense of purpose that have shaped both our journeys. As we continue to strengthen our presence across Tier 2 and Tier 3 markets, we remain focused on evolving consumer needs and aspirations, bringing together affordability, quality and innovation to build a brand that resonates with consumers and earns their trust.”

Yuvraj Mittall, Managing Director, Adworth Media shared, “Working with Cellecor and Kriti Sanon on these films was a great experience, with a strong synergy between the brand, the talent and our production team. From translating the brief into a visual narrative to bringing out the product features on screen, the process was collaborative and creatively fulfilling. Kriti brought a natural ease and presence to the films, while Cellecor’s clarity of vision helped us shape the execution. Our focus throughout was to create films that are engaging, visually strong and rooted in the product, while ensuring that every element of the production came together seamlessly.”

Kriti Sanon stated, “It was a pleasure to collaborate with Cellecor. I appreciate the brand’s focus on making technology accessible to more Indian households and bringing products closer to consumers across diverse markets.”

Johnnie Walker has introduced the Johnnie Walker Blue Label Festive Blend, a limited-edition Scotch whisky inspired by India's culinary heritage. The expression marks the brand's first India-inspired Blue Label blend in its nearly 200-year history and will be available across select markets, including India, the UK, the US and Global Duty Free channels.

The blend has been developed by Johnnie Walker Master Blender Dr Emma Walker using rare whiskies sourced from the brand's extensive reserves of more than 10 million casks. According to the company, only one in every 10,000 casks has the depth of flavour required for Johnnie Walker Blue Label, with an even smaller selection used for the Festive Blend.

The new expression takes inspiration from the balance of flavours found in Indian cuisine. Its composition brings together notes of cardamom, saffron, rosewater and citrus, complemented by honey, chocolate-dipped fruit, warm spices and a subtle smoky finish. The blend draws on the approach of Indian chefs, who combine strong spices and varied ingredients to create balanced flavours.

Johnnie Walker Master Blender said, “The art of blending lies in understanding the distinct character of individual whiskies and bringing them together to achieve balance, complexity and depth. This philosophy shapes every bottle of Johnnie Walker, reaching its pinnacle with Johnnie Walker Vault, the brand’s global luxury platform dedicated to rare whiskies, bespoke blends and creative collaborations, recently launched at Harrods in London. Inspired by the artistry of Indian chefs and their ability to balance bold spices with harmony and depth, the Johnnie Walker Blue Label Festive Blend builds on this craft, bringing together notes of cardamom, saffron, rosewater and citrus, balanced with honey, chocolate-dipped fruit, warm spices and a gentle wisp of smoke.”

The Johnnie Walker Blue Label Festive Blend was unveiled at an event held at The Taj Mahal Palace in Mumbai on October 30. Actor Alia Bhatt, along with industry representatives and other notable personalities, attended the event, which highlighted the blend's craftsmanship and its connection with Indian culinary influences.

The limited-edition packaging also takes inspiration from India's festive ingredients, incorporating colours and patterns that represent the country's spices and culinary traditions. The design features illustrations of spices arranged in an integrated pattern with lighting effects.

Ruchira Jaitly, Chief Marketing Officer, Diageo India shared, “As the world’s largest whisky market by volume, India is playing an increasingly important role in shaping the future of the category. At the same time, we are seeing consumers seek luxury experiences that feel more distinctive, immersive and culturally relevant. The Johnnie Walker Blue Label Festive Blend brings these two worlds together – the exceptional craftsmanship and nearly 200-year legacy of Johnnie Walker, with inspiration drawn from India’s extraordinary flavour profiles. As the first Johnnie Walker Blue Label limited edition inspired by India, it reflects both the importance of this market and our ambition to create experiences that are globally iconic yet deeply relevant to Indian consumers.”

With the India-inspired edition, Johnnie Walker is bringing together its Blue Label whisky-making heritage and flavours associated with Indian cuisine. The limited release also reflects the brand's focus on developing expressions that draw on regional culinary and cultural influences for international markets.

PepsiCo India has expanded its packaged snacking portfolio with the introduction of two ready-to-eat kits under its Doritos and Kurkure brands. The new offerings, Doritos Loaded Nachos Kit and Kurkure Mast Bhel Kit Chinese Style, bring nachos and street-style bhel preparations into a convenient at-home format.

The two kits are designed for consumers seeking quick snacking options for occasions such as movie nights, house parties, and family gatherings. While the Doritos offering allows consumers to prepare loaded nachos, the Kurkure kit combines the flavours of bhel with a Desi-Chinese twist. Both products can be assembled within minutes.

The launches reflect PepsiCo India's efforts to expand the consumption occasions for its established snack brands through formats that offer more than conventional ready-to-eat chips. The company is also looking to tap into the growing demand for convenient food options that can be prepared and shared at home.

Sriram Iyer, Marketing Director, Quaker, Red Rock Deli and White Space Innovations, PepsiCo India, said the new products build on the flavours and crunch associated with Doritos and Kurkure. He added that the company is focusing on identifying emerging consumption occasions and making at-home snacking more interactive.

The Doritos Loaded Nachos Kit is priced at Rs 225 for a 226g pack. It contains Doritos Nacho Cheese chips, Black Bean and Tomato Salsa, Pineapple Salsa, and Cheese Sauce, allowing consumers to put together a loaded nachos preparation.

The Kurkure Mast Bhel Kit Chinese Style is available at Rs 110 for a 150g pack. The kit combines Kurkure Shots and Jowar Crisps with Schezwan and Manchurian sauces to offer a Chinese-inspired variation of the popular Indian snack.

Both products are being distributed through e-commerce and quick-commerce platforms and are available on quick-commerce platforms across India. Through these launches, PepsiCo India is extending Doritos and Kurkure into meal-style and shareable snacking formats, while exploring new ways to engage consumers at home.

FIKN, a men’s fragrance brand under Honasa Consumer Limited, has introduced its first Elixir Perfume Gift Set for Men, adding a new offering to the festive gifting segment. The set brings together four concentrated fragrances in a retro-inspired box, targeting consumers looking for premium personal care and grooming gifts for men.

The gift set features four fragrances: Fame, Casanova, Thrill, and Escape. Each Elixir is formulated with more than 30 percent perfume oil concentration and uses French-sourced fragrance oils from Grasse, France.

The fragrances offer up to 24 hours of longevity and projection of up to 10 feet.

The four fragrances cover different scent profiles, giving consumers options for different occasions and preferences. Fame is an oud-based fragrance with a composition that combines cardamom, juniper berry, lemon, and mandarin. Its heart features aromatic notes, cinnamon and sage, while cedarwood, guaiacwood, incense and vanilla form its base.

Casanova is a fresh, spicy, aromatic and musky fragrance developed around a profile that the brand describes as confident and charismatic. Thrill, positioned as a dark fresh Elixir, opens with apple, mugwort and orange, followed by floral and aromatic notes. Its base combines patchouli, cedarwood and leather.

Escape, the fourth fragrance in the collection, features a clean, green scent profile built around galbanum, juniper berry and mint. Together, the four Elixirs span fresh, aquatic, oud and leather-inspired fragrance categories, allowing users to select a scent based on their mood, occasion or plans.

The set is presented in a compact gifting format with retro-inspired packaging. It is designed for occasions ranging from everyday workwear and travel to dates, parties and festive celebrations. The brand is positioning the collection as a gifting option for husbands, brothers, fiancés, and boyfriends.

Madhur Acharya, Business Head, New Age Brands, Honasa Consumer Limited said, “With Elixir Perfume Gift Set, we wanted to create a gifting set that goes beyond the conventional and brings versatility to men’s fragrance choices. Featuring four distinctive Elixir profiles, the collection is designed to complement every plan, mood, and occasion, making it a thoughtful gifting choice for the modern man this festive season. Crafted with 30%+ perfume oil concentration and French-sourced oils, it brings together quality, sophistication and high-performance fragrance in a premium gifting format.”

With this introduction, FIKN is extending its men's fragrance portfolio into the gifting category. The four-piece set combines multiple fragrance profiles in one package, offering consumers an option to explore different scents rather than choosing a single perfume for festive gifting.

Dayly has introduced The Dayly Dhamaka, a limited-edition Diwali gift box featuring a selection of the brand's body care products. Designed for festive gifting and sharing, the box brings together some of its popular offerings in seasonal packaging and is available for a limited period through the brand's website.

The festive assortment combines body care products with a set of mystery stickers, adding an element of surprise to the unboxing experience. In line with Dayly's existing product range, the collection is cruelty-free and paraben-free.

The Dayly Dhamaka includes two Vanilla Sponge Cake Whipped Body Wash bottles of 250 ml each and one Hot Stuff Protection Whipped Sunscreen with SPF 50 PA++++ in a 100 ml pack. The products are positioned around the brand's approach to combining everyday body care with fragrance-led formulations and convenient applications.

The Vanilla Sponge Cake Whipped Body Wash features a dessert-inspired fragrance and a whipped formulation designed for daily cleansing. The Hot Stuff Protection Whipped Sunscreen, meanwhile, comes in a mousse-based texture that spreads across the skin and provides broad-spectrum SPF 50 PA++++ protection. According to the brand, the sunscreen is formulated to avoid the sticky, greasy or chalky finish commonly associated with some sunscreen products.

Another product highlighted in the box is the Vanilla Sponge Cake 2-in-1 Wash & Shave Foam. Its whipped mousse formulation is designed to provide cleansing and shaving benefits, with ingredients such as aloe vera, witch hazel and Vitamin E. The formulation is intended to help soothe and hydrate the skin while retaining the product's signature fragrance.

The Hot Stuff Protection Whipped SPF 50 PA++++ is positioned as a lightweight sunscreen offering broad-spectrum sun protection, while the Vanilla Sponge Cake range focuses on combining cleansing and shaving functions with fragrance-led body care.

Peeya Sanghavi, Founder, Dayly said, “At Dayly, we have always believed body care should feel as good as it works, and that’s what our whipped universe is all about. From the Vanilla Sponge Cake body wash to Hot Stuff Protection, every product is made to turn an everyday step into something you actually look forward to. With The Dayly Dhamaka, we wanted to bring that world together in one festive box that’s colourful, playful and made for sharing. It’s our way of making this Diwali a little brighter, and a little more fun, for everyone we love.”

Priced at Rs 1,950, The Dayly Dhamaka is available for purchase through the brand's official website. With this limited-edition offering, Dayly is extending its body care portfolio into the festive gifting segment, targeting consumers looking for personal care products as gifting options during Diwali.

John Jacobs has collaborated with designer duo Shantnu and Nikhil's pret label, S&N by Shantnu Nikhil, to introduce a 32-piece eyewear collection, marking the couturiers' first entry into the eyewear category. The collaboration brings together John Jacobs' Italian design influences and S&N's signature aesthetic through a range of eyeglasses and sunglasses featuring distinctive silhouettes and detailing.

Titled around the concept of The Shape of India, the collection takes inspiration from influential Indian leaders whose eyewear became associated with their personalities, intellect, and authority. The designs reinterpret these classic eyewear styles for contemporary consumers, incorporating modern silhouettes and fashion-led elements.

The collection features several signature design details, including the S&N emblem placed along the curve of the frames and metal detailing extending across the temples. It also incorporates the pret label's signature navy blue and cherry-red tape accents within the folding hinges, bringing elements of its established design identity into the eyewear range.

The 32-piece assortment includes both eyeglasses and sunglasses across multiple styles, such as wayfarers, aviators, round frames and square silhouettes. The range also explores different colour combinations, premium materials and distinctive shapes, offering options for everyday wear as well as special occasions.

Timed with the festive season, the collection is positioned for consumers looking to incorporate statement eyewear into their wardrobes. The designs are intended to complement different dressing occasions, including festive gatherings, weddings and evening events, extending the role of eyewear beyond functional use.

Shantnu and Nikhil said, “Eyewear has been a fascinating extension for us because it allows us to take our design philosophy beyond clothes. We've always been drawn to classic shapes, strong silhouettes, and the idea of timelessness. With John Jacobs, we wanted to bring that sensibility into eyewear, exploring a certain softness in masculinity and the freedom for people to express themselves in their own way. For us, it's not just about how a frame looks, but the point of view of the person wearing it”

Abhimanyu Mishra, AVP, John Jacobs shared, “At John Jacobs, we’re constantly exploring new ways to push eyewear design forward. With S&N by Shant nu Nikhil, we’re bringing Italian design and Indian couture together in a bold new way. What sets this collaboration apart is the interplay of classic silhouettes, considered materials, and signature details, from the S&N motifs to the navy and cherry-red accents. Together, we’ve brought two distinct design perspectives into eyewear, with a shared focus on craftsmanship and a strong design identity.”

Licious has named Bollywood actor Varun Dhawan as its brand ambassador as the meat and seafood company looks to strengthen its consumer outreach and increase awareness of its product portfolio. The announcement was made alongside the introduction of Sizzl, the company's heat-and-eat snacks and meals range.

The association is aimed at expanding Licious' engagement with consumers and highlighting its offerings across Indian households. According to the company, Dhawan's popularity and connection with audiences align with its efforts to make meat and seafood products a part of everyday food consumption.

Varun Dhawan said, “What excites me about Licious is the scale of its ambition and the conviction behind it. Building a food brand means asking people to trust you with something they choose for themselves and their families. That is a big responsibility. I believe in Licious’ vision of growing that trust while holding itself to high standards, and I am excited to help take that ambition to a wider audience.”

Licious co-founders Abhay Hanjura and Vivek Gupta said Dhawan's personality and popularity among consumers were key considerations behind the partnership. They also highlighted the association's connection with the brand's broader approach to positioning food as a means of bringing people together.

The appointment comes as Licious works to diversify its product portfolio and expand its presence in India's food and meat delivery market. With the introduction of Sizzl, the company has entered the heat-and-eat snacks and meals category, extending its offerings beyond its existing meat and seafood range.

Through the new product vertical and its association with Dhawan, Licious is looking to strengthen its connection with consumers while building awareness around its expanding portfolio of convenient food options.

Cartier has unveiled a limited-edition collection of evening bags that draws inspiration from the Maison's jewellery and leather goods heritage. The collection features semi-precious stones, rare materials and intricate craftsmanship, bringing together jewellery-inspired detailing and contemporary accessory design.

The range includes bags in different shapes, including cushion, spherical, cylindrical and rectangular silhouettes. Designed with a jewellery-focused approach, the pieces feature gemstone embellishments, embroidered beads and clasps crafted from materials such as amethyst, green agate and golden obsidian.

A key piece in the collection is the cylindrical Cabochon bag, crafted from burgundy-coloured calfskin and detailed with a delicate chain. The design features hessonite garnet cabochons, a recurring element in Cartier's creative style.

The collection also explores a range of materials and textures, including emerald-green satin, navy tufted velvet, golden lurex and slate-coloured leather with a gadroon pattern. These material combinations add to the collection's focus on craftsmanship and detailed finishing.

Another highlight is the polygonal clutch, which features an articulated fastening system that Cartier has used since the 1920s. Crafted in satin, the clutches are finished with Nile crocodile leather trims that complement the cabochon-set clasps.

The collection also reflects the influence of Jeanne Toussaint, who was entrusted by Louis Cartier with overseeing the Maison's accessories from the early 1920s. Her design legacy spanned vanity cases, toiletry bags and evening accessories, establishing an approach that continues to influence Cartier's creations.

Marlin Yuson, Creative Director of Accessories and Leather Goods said, “These bags are designed like pieces of jewellery – sophisticated and festive evening accessories – which elegantly celebrate a certain lifestyle. They draw their inspiration from the Maison’s creative heritage, which we are reinventing by drawing on the tremendous expertise of our craftspeople, without whom none of this would be possible."

Fashion retailer Zara has partnered with the musical CATS to introduce a Halloween-inspired capsule collection, bringing the production's distinctive theatrical identity into contemporary fashion. The collection is now available worldwide and features apparel, accessories and footwear inspired by the musical's visual elements.

The collaboration translates CATS' recognisable aesthetic into a range of fashion pieces, combining faux fur, sculptural tailoring, feline prints, distressed knitwear and studded detailing. The assortment also includes T-shirts featuring the musical's logo and printed denim, offering consumers a selection of styles inspired by its theatrical themes.

Designed to extend beyond Halloween, the collection targets both theatre enthusiasts and fashion consumers, allowing them to incorporate elements of the musical's identity into everyday dressing. The accompanying campaign features bold rainbow colours and theatrical imagery, highlighting the textures, silhouettes and distinctive styling of the collection.

The collaboration also takes the musical's visual identity beyond theatrical productions and into the global fashion retail market. The collection is currently available through Zara's online platform, with dedicated displays planned at select flagship stores on Bond Street in London, SoHo in New York and Gran Vía in Madrid.

The partnership is part of LW Entertainment's broader consumer products strategy, which focuses on developing global entertainment franchises around the musical works of Andrew Lloyd Webber. The company's licensing programme spans categories such as fashion, accessories, publishing, gifts and collectibles, creating opportunities to extend its theatrical properties into consumer markets.

Kerry Fox Long, Director, Consumer Products, LW Entertainment said, “CATS x ZARA demonstrates how Andrew Lloyd Webber’s distinctive theatrical worlds can be reinterpreted through contemporary fashion, creating new ways for existing fans to connect with the shows they love while also introducing them to new audiences,”

With music composed by Andrew Lloyd Webber and based on T.S. Eliot's book Old Possum's Book of Practical Cats, CATS first premiered in London in 1981. The production has become one of the longest-running musicals in West End and Broadway history, featuring the well-known song “Memory” among its musical numbers.

Recent productions include CATS: The Jellicle Ball on Broadway and a new staging at London's Regent's Park Open Air Theatre. The latter production is currently touring the United Kingdom and Ireland, keeping the musical's presence active across international theatre markets.