Good Glamm Group Partners with Pooja Entertainment for Beauty Integration

In a strategic move, The Good Glamm Group, the largest direct-to-consumer beauty and personal care brand in South Asia, announces a 3-year partnership with Pooja Entertainment, a leading Bollywood production house. The collaboration kicks off with MyGlamm, becoming the official beauty partner for the much-anticipated Bollywood blockbuster 'Bade Miyan Chote Miyan.'

'Bade Miyan Chote Miyan,' produced by Pooja Entertainment and directed by Ali Abbas Zafar, boasts a star-studded cast including Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Manushi Chillar, Alaya F, and Sonakshi Sinha.

Jackky Bhagnani, Director, Pooja Entertainment shared, "Collaborating with the Good Glamm Group and integrating MyGlamm as the exclusive beauty partner for 'Bade Miyan Chote Miyan' is an exciting opportunity for Pooja Entertainment, delivering unparalleled entertainment experiences while staying at the forefront of industry trends that not only captivates audiences with its storytelling but also sets new standards in on-screen beauty and glamour."

Sukhleen Aneja, CEO, Good Brands Co, Good Glamm Group said, "Our partnership with Pooja Entertainment represents a strategic blend of storytelling and beauty innovation. MyGlamm coming on board as the official beauty partner for the movie 'Bade Miyan Chote Miyan’ seamlessly aligns with our philosophy #GlammUpLikeAStar with ease. MyGlamm’s line of innovative vibrant makeup helps create beautiful looks inspired by the best of Bollywood."

As the exclusive beauty partner, MyGlamm will bring its innovative products and expertise to enhance the on-screen beauty of the film's cast. Furthermore, The Good Glamm Group's creator and media divisions will collaborate with Pooja Entertainment to curate engaging promotional content and immersive experiences for fans leading up to the movie's release.

With 'Bade Miyan Chote Miyan' anticipated to be one of Bollywood's biggest releases of the year, The Good Glamm Group and Pooja Entertainment aim to captivate audiences with a blend of cinematic excellence and beauty innovation.