Fenty Beauty by Rihanna launches in India with Nykaa

International music sensation Rihanna is set to make waves in the Indian beauty market as her renowned Fenty Beauty brand gears up for a grand debut on March 7. Valued at a staggering $3 billion, Fenty Beauty has chosen Nykaa, the popular fashion and beauty retailer, as its gateway to the Indian consumer.

Interestingly, Rihanna performed at Anant Ambani and Radhika Merchant's pre-wedding celebrations in Jamnagar. Rihanna’s this performance comes after eight years since the R&B singer performed a full set. Her performance caught a lot of attention, even from the foreign press.

Nykaa will feature a selection of Fenty Beauty’s top-selling products, including the iconic Pro Filt’r Soft Matte Longwear Foundation, Killawatt Freestyle Highlighter, Gloss Bomb Universal Lip Luminizer, and more.

“Fenty Beauty was created with the intention of inclusivity worldwide. The expansion into India is incredibly exciting because the more individuals who can feel beautiful, acknowledged, and EMPOWERED, regardless of their ethnicity, culture, skin tone, or style, the better,” said Rihanna.

"We are delighted to initiate our collaboration with one of the most innovative and disruptive beauty brands globally, Fenty Beauty. The brand's commitment to diversity and inclusivity aligns perfectly with Nykaa's mission of democratizing beauty for all Indians. We eagerly anticipate partnering closely with Fenty Beauty to introduce the best of global beauty to our consumers' lives and homes," said Anchit Nayar, Executive Director and CEO of Nykaa Beauty.

When Rihanna launched her global makeup brand in 2017, Fenty Beauty was founded on principles of inclusivity and global accessibility. With this recent expansion, Fenty Beauty will be even more accessible to consumers through Nykaa’s Cross Border Store.

Fenty Beauty offers a variety of products crafted with Rihanna’s vision of ensuring representation for everyone, with a focus on traditionally challenging-to-match skin tones, formulas suitable for all skin types, textures conducive to layering, and universal shades for all to enjoy.

Fenty Beauty seeks to redefine norms with weightless formulas designed for layering, featuring a global range of shades created for everyone. The product lineup prioritizes complexion and was developed to complement each other, providing everyone with Rihanna’s real-life approach to radiant beauty, the Fenty Face. The Fenty Face is Rihanna’s method for achieving radiance – a makeup artistry approach tested backstage, on stage, and in real life by Rihanna herself.

Fenty Beauty products can be purchased through the Nykaa app via the Cross Border Store. Orders will be delivered directly to consumers within 5-7 days following successful verification of photo ID and address proof, without concerns about additional customs duties. A shipping fee of Rs 500 is applicable to all Cross Border orders.