The collaboration brings the dessert-inspired candy flavours into the beverage category by recreating them as dirty sodas.
The company has also appointed Indian cricketer Renuka Singh Thakur as the face of the brand in the country.
The initiative is being rolled out as part of the company’s FIFA World Cup 2026 activation strategy.
The launch forms part of VRB Consumer Products’ broader expansion strategy within the beverage segment.
The newly launched Horlicks Milkshake is available in three flavours: Classic Malt, Chocolate, and Kesar Badam.
The brand’s tea portfolio includes Ceremonial Matcha, Sencha, Hojicha, Hojicha Powder, Genmaicha, and Matcha.
The beverage range has been designed to cater to different flavour preferences.
The campaign uses humour and nostalgic cultural references to communicate its message while positioning the brand around trust, quality, and transparency.
The Glenwalk has expanded across 18 states and union territories in India and has partnered with more than 50 distribution companies.
In January 2025, Kati Patang Lifestyle had entered the UK market by acquiring a 23 percent stake in CHADKP Holdings Limited.
The campaign is set against the backdrop of the Amalfi Coast, known for its lemons, and highlights the lemon and mint positioning of the beverage.
The film begins like a conventional cricket commercial, with a full production setup and Jaideep Ahlawat in the director’s role.
Panday will feature in the campaign and contribute to content across Limca’s social media platforms, including Instagram.
The release also incorporates a strong Bengaluru connection through its packaging, designed by artist Paul Fernandes, known for his “Bangalore Pictorial” illustrations.
The partnership will focus on India’s premium home appliance segment.
The event is expected to attract a wide mix of music lovers and concertgoers who value live entertainment and community-driven celebrations.
For Kati Patang Lifestyle Limited, the Motoverse edition represents a step forward in building a community-led lifestyle brand grounded in shared experiences.
The collaboration will be activated across out-of-home, print, and digital platforms, as well as select cultural spaces.
The Playboy Energy Drink features 200mg of caffeine, Vitamin B-Complex, and L-Carnitine, while containing just 30 calories per serving.
The collaboration was officially marked with an exclusive unveiling at Barista’s flagship café in Vasant Vihar, New Delhi.
Sourced from Colombia’s finest coffee-growing regions, the beans are graded Supremo — the country’s highest classification for premium coffee.
The collaboration introduces three exclusive hampers — Classic, Indulgence, and Luxe — designed for premium gifting during the festival of lights.
The centerpiece of the campaign is a lively brand film featuring Sprite’s youth icon and brand ambassador, Sharvari, alongside comedy king Sunil Grover.
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