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Hamdard Foods India Launches New Hydration and Nutrition Beverages
The newly launched products—Hamdard ElectrORS Electrolyte Drink, Hamdard Asli Milkshakes, and Hamdard Refresh Nariyal Paani—are manufactured at the brand’s state-of-the-art aseptic packaging facility in Aurangabad.
Camikara X Fort City Brewing Debut ‘Mridya’ – India’s First Ex-Rum Barrel-Aged Beer
This groundbreaking collaboration brings together Camikara with Fort City’s beloved Jaggernaut, a brew made using palm jaggery from Andhra Pradesh. 
Corona Debuts at Lollapalooza India 2025, Bringing Golden Moments to Mumbai
The festival will feature four dynamic stages, with Corona taking over the main stage—renamed the Corona Sunsets Stage.
Sprite India Introduces Sharvari as Its New Brand Ambassador
As part of this collaboration, Sharvari will headline Sprite’s latest campaign, "Sprite, Thand Rakh," which aligns with the brand’s signature messaging of staying cool in all situations.
Explore Upcoming Events And New Age Agendas
IREC 2025
22-23 APRIL 2025 - Hotel Sheraton Grand, Bengaluru
IREC 2025
D2C India 2025
22-23 APRIL 2025 - Hotel Sheraton Grand, Bengaluru
D2C India 2025
Startup Summit 2025
17 May 2025 - YASHOBHOOMI, India International Convention and Expo Centre, Delhi
Startup Summit 2025
Franchise India 2025 Delhi
17-18 May 2025 - YASHOBHOOMI, India International Convention and Expo Centre, Delhi
Franchise India 2025 Delhi
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Minute Maid Launches ‘Shake It Up’ Campaign Featuring Shraddha Kapoor
The campaign positions the drink as a refreshing companion for everyday moments, emphasizing its real orange juice with pulp.
Muttiah Muralitharan and RCPL Collaborate to Launch Spinner, India’s Budget-Friendly Sports Drink
Spinner is crafted to deliver premium hydration with three refreshing flavors—Lemon, Orange, and Nitro Blue—offering an energizing and thirst-quenching experience.
Fanta Unveils ‘Fanta Mangta’ Campaign with Kartik Aaryan, Celebrating the Joy of Cravings
Bringing the catchy tagline “Aur Kuch Nahi Mangta, Sirf Fanta Mangta” to life, the campaign film takes a fun and quirky approach to indulgence.
Clear Premium Water Powers the 38th National Games with Eco-Friendly Bottles
In an unprecedented move, the National Games will feature a fully sustainable beverage solution, alongside several other eco-conscious initiatives.
Diageo India Launches Godawan Estuary Premium Water in Collaboration with Estuary Water 
Godawan Estuary Premium Water marks a significant step in Diageo India’s journey of crafting elevated experiences for discerning consumers.
Bira 91 Partners with NH7 Weekender as Official Beer Partner for 15th Edition
Grammy-nominated artist Jorja Smith will make her India debut, captivating audiences with her soulful sound.
OnePlus and Third Wave Coffee Celebrate 11 Years of Innovation with #OnePlusBrewmance
The collaboration underscores the shared commitment of both brands to innovation, quality, and fostering strong community connections.
Som Distilleries Launches #TwistAndSip Campaign to Revolutionize Beer Enjoyment
The #TwistAndSip campaign marks a significant shift in the Indian beer market, blending convenience, innovation, and style to cater to evolving consumer preferences.
CASA BACARDÍ Brings the Ultimate Halloween Spirit to India with Festive Events
For over five years, BACARDÍ has hosted India’s largest Halloween parties, making CASA BACARDÍ a synonymous name with the festive season.
Stranger & Sons Collaborates with Subko to Launch FILTR Martini
The FILTR Martini is currently available for purchase in Goa and Maharashtra, with plans for an upcoming launch in Bangalore and Gurgaon.
Tata Coffee Grand Cold Coffee Launches in India with Swiss, French, and Belgian Varieties
Packaged in a sleek 180 ml can, each variant is priced at just Rs. 70 (inclusive of all taxes), making it an accessible treat for coffee lovers who crave exotic flavors anytime, anywhere.
Coca-Cola and Marvel Unite for Limited-Edition Packaging and Immersive Campaign
This new collaboration with Marvel marks another exciting chapter in Coca-Cola’s ongoing efforts to bring innovative experiences to its global audience.
BREEZER Launches New Mango Peach Variant, Expanding Its Popular Fruit-Flavored RTD Range
The new Mango Peach variant delivers a refreshing burst of mango with a peachy twist, capturing the brand’s playful and adventurous spirit.
Outside the Box Announces Collaboration with Bisleri and TransformersONE Movie
The collaboration will feature co-branded campaigns, product lines, and experiences that connect the TransformersONE movie with Bisleri's products.
BACARDÍ Launches Exciting New Mango Chilli Flavoured Rum in India
The BACARDÍ Mango Chilli rum balances tangy raw mango, ripe mango sweetness, and a warm kick of chili.
Rage Coffee and Wat-a-Burger Join Forces to Launch Unique Café Concept
The new cafés will feature a menu that includes a wide range of coffee-based beverages by Rage Coffee alongside Wat-a-Burger’s signature dishes, perfected over the past decade.
abCoffee Partners with Shoppers Stop to Transform Retail with Specialty Coffee
The new abCoffee locations will be situated within Shoppers Stop stores at Rohini, Delhi, Bannerghatta, Bengaluru, and Andheri, Mumbai.
Medusa Beverages and Warner Bros. Unveil 'House of the Dragon' Inspired Beer Collection
This collaboration represents a perfect fusion of Medusa's renowned brewing expertise and the captivating world of the HBO Original series, "House of the Dragon," creating a truly unique offering in India's beverage market.
CavinKare’s Maa Unveils Emoji-Themed Tetra Packs and Bottles
The new packaging, available in both tetra packs and bottles, aims to enhance the enjoyment of mango enthusiasts, turning every sip into a memorable experience.