abCoffee Partners with Shoppers Stop to Transform Retail with Specialty Coffee

In a pioneering move set to elevate retail experiences, abCoffee is partnering with Shoppers Stop, India’s iconic premium shopping destination, to integrate its specialty coffee offerings into Shoppers Stop's retail environment. This collaboration marks a key milestone in abCoffee’s expansion strategy, with the launch of three new coffee decks in major metropolitan areas.

The new abCoffee locations will be situated within Shoppers Stop stores at Rohini, Delhi, Bannerghatta, Bengaluru, and Andheri, Mumbai.

These coffee decks will be strategically placed within the stores, providing shoppers with a sophisticated coffee experience during their retail activities. This initiative aims to create a new standard for modern retail, catering to consumers who seek a comprehensive and enjoyable shopping experience. With abCoffee’s specialty coffee, shoppers can enjoy a premium beverage while browsing or making purchases.

“Customer is at the core of all our decision making, with our Personal Shoppers, Makeovers, Black Card personalized services, and more we have ensured to provide a good solution. Based on market consumption data, we have realized coffee has the closest affinity to shopping and customers prefer a beverage break. abCoffee is an up & coming new age brand that complements our format & we are excited about this opportunity& believe that this will help our customers spend more time in our store and enjoy shopping”, said Kavindra Mishra, Customer Care Associate - Managing Director & CEO, Shoppers Stop.

Abhijeet Anand, Founder and CEO,  abCoffee shared, “We are excited about this collaboration. Shoppers Stop is one of the finest and go-to shopping destinations for modern  India and this collaboration truly aligns with abCoffee’s vision of brewing India’s finest coffees for Indians wherever they go.”

The partnership will see abCoffee introducing innovative, technology-enabled brewing methods to ensure high-quality coffee and swift service tailored for shoppers. By aligning with international best practices, Shoppers Stop and abCoffee aims to make shopping and modern retail more engaging and enjoyable.