H&M X e.l.f. Cosmetics Unveil Limited-Edition Fragrance Collection
This partnership is H&M’s debut foray into beauty collaborations and e.l.f.’s first venture into fragrance.
e.l.f. X Liquid Death Debut Second Collaboration with Iconic Lip Embalms
Each balm is packaged in a miniature replica of a Liquid Death can and contains e.l.f.’s flavored Squeeze Me balms.
Colors Queen Styles Top Models at Raabta by Rahul Diwali Festival
The event featured a spectacular runway show, where each model’s look was crafted using Colors Queen’s own line of makeup products, perfectly complementing the high-end “saltanat” theme of the show.
Shryoan Cosmetics Partners with abcoffee for SUPER MATCHA Serum Launch
The SUPER MATCHA Serum is crafted to minimize large pores, regulate excess oil, deeply hydrate, and rebalance the skin.
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ColorBar Enters Global Arena with Empowering Rebrand and #RevealYourMagic Campaign
The new look underlines ColorBar’s core belief: that beauty is not about convention but about confidently embracing one’s own magic.
Indian Brand PAC Cosmetics Joins Sarah Sarosh at Cannes 2025
As the official makeup partner, PAC’s involvement signals a broader brand strategy—leveraging international platforms to amplify Indian identity in the global beauty market.
Charlotte Tilbury Names Cai Xukun as Global Makeup Brand Ambassador
The collaboration marks a strategic move for the brand as it expands its presence in the Asian market and strengthens its influence among younger consumers.
Real Ritual Partners with Nykaa to Expand Reach in the Indian Beauty Market
Through this collaboration, Real Ritual’s full lipstick range will now be available on Nykaa's user-friendly e-commerce platform, ensuring customers nationwide have easy access to the brand’s signature products.
Amorepacific Announced as Official Gifting Partner for IIFA Awards 2024
The prestigious event, which celebrates the brilliance of Indian cinema, will take place in Abu Dhabi from September 27th to 29th.
Maybelline New York Teams Up with Peggy Gou for Creative Collaboration
The partnership will commence with Peggy's interpretation of Maybelline's iconic SuperStay Matte Ink Liquid Lipstick collection.
Shraddha Kapoor and MyGlamm Collaborate to Celebrate 'Infinite Possibilities Everyday' with Super 4 Liquid Lipstick Stack
The campaign’s Digital Video Campaign (DVC) showcases Kapoor's dynamic portrayal
Beauty Creations Cosmetics and Hasbro Introduce the My Little Pony Collection
The collection offers multi-functional products for the face, eyes, lips, as well as body and hair.
The Good Glamm Group X Blinkit Bringing Karan Johar’s POUT Lipstick Range in 10 Mins!
This collaboration aims to provide lightning-fast 10-minute delivery service to customers nationwide.
Makeup Revolution, Bratz Launch Global Cosmetics Collection
The new collection is inspired by the original Bratz dolls that debuted in 2001.
M.A.C., Kakao Friends Tie Up for Cosmetics Collaboration
M.A.C. X Kakao Friends collaboration is a six-piece lipstick line that features the South Korean characters based on KakaoTalk emoticons.
Disney, ColourPop to bring "Mulan"-inspired cosmetics line
The new collection is valued at $99, featuring nine items such as a matte liquid lipstick, a shimmery lip gloss, and a powder blush.
Hermes Beauty enters cosmetics world with lipsticks launch
The lipstick colors range from reds to oranges and pinks, and were inspired by the brand's fashion archives in Lyon, France.?