The event featured a spectacular runway show, where each model’s look was crafted using Colors Queen’s own line of makeup products, perfectly complementing the high-end “saltanat” theme of the show.
As the official makeup partner, PAC’s involvement signals a broader brand strategy—leveraging international platforms to amplify Indian identity in the global beauty market.
The collaboration marks a strategic move for the brand as it expands its presence in the Asian market and strengthens its influence among younger consumers.
Through this collaboration, Real Ritual’s full lipstick range will now be available on Nykaa's user-friendly e-commerce platform, ensuring customers nationwide have easy access to the brand’s signature products.