Hermes Beauty enters cosmetics world with lipsticks launch

Hermes Beauty is launching its first makeup products, Rouge Hermes, a lipstick collection. The iconic fashion brand has a 180-year-history, and this launch marks its debut in the cosmetics world. 

Rouge Hermes includes 24 shades, in honor of the House of Hermes' historic address in Paris at 24 Rue du Faubourg Saint-Honoré. The collection includes 10 matte lip colors, and the rest are satin finishes.

The lipstick colors range from reds to oranges and pinks, and were inspired by the brand's fashion archives in Lyon, France. Hermes Beauty Creative Director Jerome Touron referenced more than 900 leathers and 75,000 color samples stored on silks to create the colors in the collection.

The lipstick line was formulated in France's Normandy region by the Beauty Research and Development laboratory. The lipstick even has a signature scent custom-blended by Christine Nagel, the nose behind Hermes fragrances. Notes include sandalwood, arnica and angelica. 

The lipstick will retail for $67, with refill bullets priced at $42. Each lipstick comes in a canvas pouch, housed in the brand's signature, iconic orange box. 

Hermes Beauty plans to launch a full makeup range by 2023.