Shraddha Kapoor and MyGlamm Collaborate to Celebrate 'Infinite Possibilities Everyday' with Super 4 Liquid Lipstick Stack
Shraddha Kapoor and MyGlamm Collaborate to Celebrate 'Infinite Possibilities Everyday' with Super 4 Liquid Lipstick Stack

MyGlamm, one of India’s leading online direct-to-consumer makeup and portfolio brand, announced the launch of its latest Super 4 Liquid Lipstick Stack celebrating, 'Infinite Possibilities Everyday,' featuring Bollywood actor Shraddha Kapoor. Renowned for its ingenious 4-in-1 design, this lipstick stack is set to revolutionize makeup routines everywhere. 

The Digital Video Campaign (DVC) of the 'Infinite Possibilities Everyday' campaign showcases Kapoor's dynamic portrayal, emphasizing the transformative capabilities of the Super 4 Liquid Lipstick Stack. Kapoor effortlessly transitions between four distinct accents, exemplifying the product's adaptability to diverse personalities and occasions.

Central to the campaign is the concept of offering a single lipstick with four shades, enabling users to unlock infinite possibilities with simplicity. Kapoor's portrayal underscores the campaign's playful essence, highlighting the product's ability to cater to various makeup preferences and styles, making it an ideal choice for every mood and occasion.

Speaking about her experience, Shraddha Kapoor shared, “Being a part of the MyGlamm Super 4 campaign has been incredibly exciting for me. It's not just about makeup; it's about embracing every facet of yourself and expressing it fearlessly. With MyGlamm Super 4, I love how you can effortlessly switch between shades to match your mood and style, allowing you to be your most authentic self in every moment."

Ketan Bhatia, Group Brand Director, Good Glamm Group, expressed, “At MyGlamm, we believe in challenging the status quo and pushing boundaries in beauty. The MyGlamm Super 4 Liquid Lipstick Stack is designed for the girl on the go, offering a convenient way to switch her lip shade at any point of time in the day, with its 4-in-1 lip colors and travel-friendly size. The campaign is a celebration of individuality and creativity, offering consumers a unique and convenient solution to showcase many different sides of them, and the DVC launch with Shraddha encapsulates just that.”

The MyGlamm Super 4 Liquid Lipstick Stack is meticulously crafted to cater to your on-the-go lifestyle, boasting a travel-friendly design. Its cushiony velvet texture is both lightweight and luxurious, delivering rich pigments that stay vibrant for up to 8 hours. Priced competitively at Rs. 699, this innovative lipstick stack is offered in two enticing variants: True Bolds, featuring deep reds and pinks, and Nude Mood, offering an array of flattering nude shades.

Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading