BREEZER Launches New Mango Peach Variant, Expanding Its Popular Fruit-Flavored RTD Range

BREEZER, India’s leading ready-to-drink (RTD) brand, has introduced its latest flavor, Mango Peach, adding to its vibrant range of fruit-flavored offerings. This bold fusion of tropical mango and fresh peach flavors aims to strengthen BREEZER’s dominant position in the fast-growing Indian RTD market, further solidifying its leadership in this category.

The new Mango Peach variant delivers a refreshing burst of mango with a peachy twist, capturing the brand’s playful and adventurous spirit. Whether for a beach party, house gathering, or unwinding after a long day, BREEZER’s Mango Peach offers a lively, fun-filled drinking experience for those who enjoy vibrant moments. With its innovative flavor combinations, BREEZER continues to captivate evolving consumer preferences.

Ayaesha Gooptu, Head of Domestic Spirits and RTD said, “With the launch of Mango Peach, BREEZER is once again setting the standard for innovation in the RTD segment. This exciting new variant combines the tropical richness of mango with the refreshing zest of peach, offering a unique taste experience that caters perfectly to the evolving preferences of our consumers. We are thrilled to introduce this flavor across key markets and are confident it will become a favorite among Indian consumers looking for a delicious and easy-to-drink to enjoy with friends and family.”

BREEZER Mango Peach marks the sixth addition to the brand’s diverse fruit-flavored RTD lineup. It will be available in 275ml bottles across key markets such as Goa, Maharashtra, Karnataka, Telangana, and Uttar Pradesh, with plans for a nationwide rollout soon.

The Indian RTD category is projected to grow at a compound annual growth rate (CAGR) of 10.3 percent between 2021 and 2026, and BREEZER is well-positioned to leverage this growth with innovative new offerings like the Mango Peach variant. As the pioneer of fruit-flavored RTDs in India, BREEZER continues to lead the market with its novel and experimental flavor combinations.

To promote the launch of Mango Peach, BREEZER has planned a series of consumer-focused activations aimed at building excitement and engagement around the new flavor. These include tasting sessions to give consumers a first-hand experience of the vibrant Mango Peach blend, as well as a strong presence at key events across the country. The brand’s marketing strategy is designed to connect with consumers organically, further cementing BREEZER’s position as a leader in the RTD category.

According to the Bacardi Cocktail Trends Report 2024, over 50 percent of consumers are seeking fruity (57 percent) and sweet (52 percent) flavors, reflecting a growing trend toward experimentation and innovation in the beverage space. As consumers become more adventurous in their drinking choices, BREEZER’s Mango Peach taps into this evolving palate, offering a refreshing new flavor that resonates with the spirit of exploration and discovery.