Globally and in India, Disney is actively driving the growth of the licensing industry. In India, the brand spans across more than 145 product categories, including fashion, footwear, accessories, school supplies, toys, packaged foods, and personal care.
For Gautam Dalal, licensing was a swift calling, given his experience with Reliance Broadcasting. Entirety bootstrapped, Yellow Sparks International is now a 100 per cent licensing oriented brand oper...
Reckoning the power of brand licensing as a strategy to scale up, women’s clothing label Madame has forayed into the brand licensing space. In this candid interaction with License India, ...
Ultra as a group started off from movies media and entertainment and gradually expanded into merchandising and soft toy manufacturing. Witnessing the immense potential in toys as a cate...
Manufacturing many of the worlds leading board games in India under licensing agreements from companies like Hasbro, Ravensburger, Jumbo, Rubik’s, Mega House, Camp games, USA Poly, Endless Games and...
Started off in 1989 with tobacco products, Kuber has carved a unique niche in national and international markets like Middle East, Gulf Countries, while foraying into a couple of FMCG prod...
After completing engineering, Anubhav Gupta started a daily deals aggregation portal. The deals industry hit the bottom in no time, but by that time Gupta had his hands on the know-how of ...
Talk about socks as a category, and there exist only a couple of brands in organized space. It was the wish to avoid cultter, that inspired Balenzia – one of the premium socks’ brand, ...
Television brand Thomson has made a comeback to the Indian market through licensing and in no time, it has disrupted the Indian TV market with its sky rocketing sales. The br...
Started off in 1992, and having worked with some of the big names of eyewear industry, Optiline has recently inked pact with French women’s magazine Marie Claire. Reckoning the mettle of brand l...
Joining the list of celebrities like Hrithik Roshan and Virat Kohli, Bollywood actor Tiger Shroff has unveiled his first active lifestyle brand, PROWL, jointly with Mojostar. In a candid conversat...
Even as movie buffs around the world gear up for yet another blockbuster from Marvel Studios – Avengers: Infinity Wars – brands have started monetizing on the franchise. Of late, French multin...
The Indian TV industry took double hit during 2010 one because of economic slowdown and other being the transition from SRT to LED TVs. While many of the brands shut their operations, SPPL –...
It was the craze amongst the consumers for Hollywood movie posters that lured Jimmy Mistry into the business of licensed posters thus launch ...
For French brand Absorba, this is just the right time for the baby boom in the India, given the increasing awareness amongst consumers for kids’ fashion. The brand is going to foray soon in India th...
ChuChu TV, Asia-Pacific’s most watched YouTube channel for toddlers from India, has launched the global Consumer Products business for the brand. Boasting over 6 billion vi...
It was the dearth of a home grown fitness brand that gave birth to HRX – an extension of actor and celebrity Hrithik Roshan who has been synonymous to both fashion as well as fitness, said Afsar...
While Baahubali has been smashing all records and is touted as the first tentpole franchise in the history of Indian cinema's box office, it has already set foot in retail industry, courtesy brand lic...
Started off as an independent portal addressing the pain points of artists, Paintcollar has nagged licensing rights for the most popular home-grown franchise Bahubali. Started by four engineers, the b...
Miniatures and figurines have been on the priority list of licensors in Indian markets. However lack of awareness about such products is what is acting as impediment to growth of bobbleheads in India,...
Following the huge success of the licensing program of colorful toons Jaune & Vert in the French speaking Swiss publications, J&V Global has set Indian market on its radar.India see...
Smiley – the brand created 45 years ago has become the most adopted brand of the digital generation and licensed retail partnerships continue to be a substantial growth driver for it. In a candid c...
The penchant among youth for superheroes is not a secret, but given the cold air around toys for teenagers, there is a serious dearth of the right kind of merchandise in this segment.And this is wha...
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