KidZania Partners with Creambell to Create India’s First Ice Candy Edutainment Experience

Children are growing up with screens in their hands and information at their fingertips, the real challenge lies in offering experiences that are not only engaging but also meaningful. Enter the newly launched Creambell Ice Candy Factory at KidZania —a refreshing blend of fun, education, and flavour brought to life through an innovative collaboration. 

Tarandeep Singh Sekhon, Chief Business Officer, KidZania India said, “ The Creambell Ice Candy Factory not only adds a fun and engaging dimension to our offerings but also encourages children to explore, create, and understand the effort that goes into making something they enjoy. It’s a wonderful blend of learning and enjoyment.”

Sauhard Saran, Director Sales, Creambell stated, “KidZania offers a unique platform where learning meets play, allowing us to introduce our brand in an environment built on trust, creativity, and interaction. By engaging kids early and meaningfully, we’re not just building brand awareness — we are building lifelong connections.”

Why This Collaboration?

Creambell has made a strategic leap from freezer aisles to experiential learning spaces. Its partnership with KidZania—an edutainment hub designed as a child-sized city—is rooted in a deeper understanding of today’s families. 

For modern parents and kids alike, experiences are as important as products. This partnership delivers exactly that: an opportunity for children to explore the world of ice cream not as consumers, but as creators.

The timing could not have been better. With summer holidays in full swing, families are looking for engaging indoor activities. Tarandeep noted, “New installations like the Creambell Ice Candy Factory bring additional value to the existing 100+ role plays offered at KidZania.”

A Factory Built for Fun and Discovery

At the Creambell Ice Candy Factory, children step into the shoes of 'Ice Candy Experts.' Inside a miniature production setup, they experience the step-by-step process of making ice candies—from flavour mixing and moulding to understanding hygiene and safety. 

Children develop cognitive and motor skills, and even get to take home the ice candy, bringing their learning full circle.

Sauhard added, “Kids step into the role of ice cream makers, donning factory hats and exploring how flavors are created, blended, and brought to life. The design, language, and activities are child-centric, yet rooted in our legacy of delivering exciting flavor experiences.”

Not Just a Marketing Move

In the competitive world of FMCG, brands must find creative ways to stand out. For Creambell, this partnership is not just a promotional event—it’s a cornerstone of its long-term experiential marketing strategy. 

Rather than relying solely on traditional retail formats, the brand is stepping into interactive zones where it can come alive.

“Experiential marketing allows us to blend entertainment, education, and emotional engagement,” said Saran. “This collaboration sets the tone for future initiatives that will take Creambell beyond the supermarket shelf and into people’s memories.”

Indeed, Creambell plans to expand into more non-traditional retail zones such as schools, museums, parks, and mobile pop-ups. 

ROI Beyond Numbers

For Creambell, ROI goes beyond just footfall or sales figures. The metrics include brand recall among children and parents, participation and dwell time within the activity, and long-term indicators like purchase intent and word-of-mouth buzz.

Sauhard elaborated, “We view this as a brand-building investment that enhances Creambell’s relevance in the modern family’s lifestyle and pays dividends over time.”

With repeat visits averaging three times a year and loyalty programs like the KidZanian Passport driving engagement, KidZania’s platform is proving to be a valuable arena for brands to connect with families in a more meaningful way.

“To boost repeat visits, we have launched a three-tier Annual Pass — Silver, Gold, and Platinum. These flexible options let families choose what suits them best, helping us drive repeat footfall,” Tarandeep mentioned. 

Final Scoop

The Creambell and KidZania collaboration is more than a marketing campaign—it is a testament to how brands can become part of the story that children remember, learn from, and enjoy.

Sauhard concluded, “KidZania aligns perfectly with our strategy to innovate the way people experience Creambell – blending entertainment, education, and emotional engagement. It sets the tone for future initiatives – through immersive storytelling, interaction, and flavor exploration.”