Since 2011, the NBA has played a crucial role in nurturing Indian talent. The brand has enhanced its retail portfolio through multiple licensing deals in collaboration with retail giants like Decathlon and Reliance Retail.
Muse Communication is now planning a major expansion in India by collaborating with multiple agencies, content platforms, and brands to launch various projects.
PlayR, a sports and lifestyle brand, grew by 100 percent and sold over 100,000 Indian Premier League (IPL) fan merchandise items during the ongoing season. PlayR has partnered with multiple IPL franchises in India as their official merchandise partner.
The Japanese sports performance brand has a presence with 103 stores nationwide and now aims to expand more brand stores in Tier I, II, and III markets over the next few years by potentially doubling the number of stores by 2026.
Gatsby’s Bar being the first cinema in India to feature an F&B menu meticulously curated by four esteemed celebrity chefs Mayank Tiwari, Yutaka Saito, Sarah Todd, and Vicky Ratnani and award winning master mixologist, Santanu Chanda. These collaborations
From collaborating with Indian cricketer Virat Kohli to popstar Rihanna, PUMA has managed to gain immense popularity in the sportswear category in India through its limited edition collections.
Globally and in India, Disney is actively driving the growth of the licensing industry. In India, the brand spans across more than 145 product categories, including fashion, footwear, accessories, school supplies, toys, packaged foods, and personal care.
With resilience, patience and strategic partnerships, Hyderabad Football Club turned the tables this season and is at fourth position at the ISL. In conversation with Varun Tripuraneni, Co-Founder, HFC, about the recent developments at the club.
In conversation with Mr Bhupendra Nagpal, CEO Carlton London talks about why Carlton London enjoys so much popularity in India and its future plans with licensing.
In an exclusive conversation with License India, Mr Lokesh Mishra, COO, Rhiti Group elaborates about the sports induced licensing market and active wear market in India.
Macmerise is a brand that believes in giving gadgets a distinct identity so that apart from the functional benefits that technology accessories offer, they can also act as a medium to express one’s personal style.
Branding expert Pete Canalichio, Managing Partner, Brand Alive shares his views on the evolving licensing industry in an exclusive conversation with License India.