Haute Couture Finds its Way into Premium Gifts

Today, licensing and collaborations have become a go-to strategy for multiple brands across categories in India. Collaborating with designers to elevate the consumer experience has completely redefined the gifting experience. Recently, The Gift Studio partnered with renowned designer Anamika Khanna to introduce their limited edition collection of luxury gift hampers.

According to a report by TECHSCI Research, online gifting in India is projected to reach a market size of $72.56 billion by 2029. The global gifting market is valued at $475 billion, and by 2024, India is expected to contribute significantly with a market worth $84 billion.

The Gift Studio has previously collaborated with celebrated artists such as Bose Krishnamachari, MF Hussain, and Paresh Maity, capturing the essence of their distinct styles. Each limited-edition hamper was crafted as a masterpiece embodying their artistic flair and sophistication.

Discussing the collaborations, Shivika Goenka, Co-founder of The Gift Studio noted, “In 2021, we proudly collaborated with Kwality Walls as their exclusive Gifting Partner for Ice-cream Gifting, offering a truly unique and unprecedented gift experience. Together, we redefined gifting with creativity and innovation, introducing never-before-seen delights that blend the joy of ice cream with the sentiment of giving.”

The Perfect Blend

The Gift Studio collaborated with ace designer Anamika Khanna, the first Indian woman to showcase her collection at Paris Fashion Week and is renowned for epitomizing profound celebrations of life's nuanced and exquisite moments. Goenka explained, “Designer Anamika Khanna is the perfect match for this collaboration due to the profound authenticity embedded within her creations, aligning seamlessly with The Gift Studio's ethos. This collaboration pays homage to these fleeting yet significant moments, intricately woven from Anamika's boundless imagination and our mutual passion for the extraordinary.”

The "Guilt-free Indulgence by Anamika Khanna" hamper features exquisite selections including the finest sugar-free chocolates, exotic tea blends, and more. The "Leisurely Outdoors by Anamika Khanna" hamper, designed to enhance al fresco moments, comprises snacky treats and exotic teas, perfect for enjoying in nature or during a cozy staycation. This hamper takes luxury a step further with exclusive Anamika Khanna designed mugs, coasters, and a thermos, adding a touch of fashion to outdoor adventures.

Elaborating on the collaboration, Goenka stated, “The collaboration between The Gift Studio and esteemed fashion designer Anamika Khanna for a limited edition collection of luxury gift hampers aims to elevate celebrations to a level of exquisite indulgence. This exclusive partnership, combining The Gift Studio's premium gifting offerings and Anamika Khanna's haute couture expertise, seeks to redefine the gifting experience with a touch of high fashion.”

Collaborating with Style 

With numerous brands collaborating with designers to launch limited edition collections, Goenka remarked, “We are currently in an era of collaborations, where brands and individuals with similar core values or target audiences unite to create meaningful and value-adding products. Our partnership with Anamika Khanna represents more than just a gift hamper; it embodies our philosophy of crafting premium and thoughtful items.”

According to data from online multi-category gifting platform IGP, its corporate gifting segment has seen a remarkable 20 percent year-on-year expansion during the festive season. While gift cards constitute 10 percent of the business, the personalized gifting sector has exceeded expectations with a 25 percent year-on-year growth.

Goenka emphasized, “Through this collaboration, we aim to demonstrate to our audience that we are more than just a gifting brand. Each of our hampers is carefully curated to express an emotion. That emotion is a message from the giver to the recipient: 'You are important to me, and this gift is a token of remembrance.' This collaboration also helps us widen our reach and position ourselves as a premium brand.”

Regarding expansion plans, Goenka concluded, “We would like to collaborate with brands that resonate with Gift Studio. Associations with designers and celebrities that share similar values as The Gift Studio and venture into licensing only to give our consumers an elevated Gifting Experience like no other gifting solution."