The Creambell and KidZania collaboration is more than a marketing campaign—it is a testament to how brands can become part of the story that children remember, learn from, and enjoy.
The collaboration between Gully Labs, a young Indian D2C sneaker brand, and Royal Enfield, a legacy motorcycle company, is one of a one-of-a-kind collaboration.
Globally and in India, Disney is actively driving the growth of the licensing industry. In India, the brand spans across more than 145 product categories, including fashion, footwear, accessories, school supplies, toys, packaged foods, and personal care.
For Gautam Dalal, licensing was a swift calling, given his experience with Reliance Broadcasting. Entirety bootstrapped, Yellow Sparks International is now a 100 per cent licensing oriented brand oper...
Reckoning the power of brand licensing as a strategy to scale up, women’s clothing label Madame has forayed into the brand licensing space. In this candid interaction with License India, ...
Ultra as a group started off from movies media and entertainment and gradually expanded into merchandising and soft toy manufacturing. Witnessing the immense potential in toys as a cate...
Manufacturing many of the worlds leading board games in India under licensing agreements from companies like Hasbro, Ravensburger, Jumbo, Rubik’s, Mega House, Camp games, USA Poly, Endless Games and...
Started off in 1989 with tobacco products, Kuber has carved a unique niche in national and international markets like Middle East, Gulf Countries, while foraying into a couple of FMCG prod...
After completing engineering, Anubhav Gupta started a daily deals aggregation portal. The deals industry hit the bottom in no time, but by that time Gupta had his hands on the know-how of ...
Talk about socks as a category, and there exist only a couple of brands in organized space. It was the wish to avoid cultter, that inspired Balenzia – one of the premium socks’ brand, ...
Television brand Thomson has made a comeback to the Indian market through licensing and in no time, it has disrupted the Indian TV market with its sky rocketing sales. The br...
Started off in 1992, and having worked with some of the big names of eyewear industry, Optiline has recently inked pact with French women’s magazine Marie Claire. Reckoning the mettle of brand l...
Joining the list of celebrities like Hrithik Roshan and Virat Kohli, Bollywood actor Tiger Shroff has unveiled his first active lifestyle brand, PROWL, jointly with Mojostar. In a candid conversat...
Even as movie buffs around the world gear up for yet another blockbuster from Marvel Studios – Avengers: Infinity Wars – brands have started monetizing on the franchise. Of late, French multin...
The Indian TV industry took double hit during 2010 one because of economic slowdown and other being the transition from SRT to LED TVs. While many of the brands shut their operations, SPPL –...
It was the craze amongst the consumers for Hollywood movie posters that lured Jimmy Mistry into the business of licensed posters thus launch ...
For French brand Absorba, this is just the right time for the baby boom in the India, given the increasing awareness amongst consumers for kids’ fashion. The brand is going to foray soon in India th...
ChuChu TV, Asia-Pacific’s most watched YouTube channel for toddlers from India, has launched the global Consumer Products business for the brand. Boasting over 6 billion vi...
It was the dearth of a home grown fitness brand that gave birth to HRX – an extension of actor and celebrity Hrithik Roshan who has been synonymous to both fashion as well as fitness, said Afsar...
While Baahubali has been smashing all records and is touted as the first tentpole franchise in the history of Indian cinema's box office, it has already set foot in retail industry, courtesy brand lic...
Started off as an independent portal addressing the pain points of artists, Paintcollar has nagged licensing rights for the most popular home-grown franchise Bahubali. Started by four engineers, the b...
Miniatures and figurines have been on the priority list of licensors in Indian markets. However lack of awareness about such products is what is acting as impediment to growth of bobbleheads in India,...
Following the huge success of the licensing program of colorful toons Jaune & Vert in the French speaking Swiss publications, J&V Global has set Indian market on its radar.India see...
Smiley – the brand created 45 years ago has become the most adopted brand of the digital generation and licensed retail partnerships continue to be a substantial growth driver for it. In a candid c...
The penchant among youth for superheroes is not a secret, but given the cold air around toys for teenagers, there is a serious dearth of the right kind of merchandise in this segment.And this is wha...
Margins have been bothering the retailers since long. In a bid to stay on priority list of consumers, off late the retailers have tweaked their business model by swiftly hopping on to the brand licens...
What began with the challenge of buying genuine football club merchandise, paved the way for a portal dedicated to the hassle-free purchase of football club merchandise. And now the portal – Goalsqu...
Reckoning on the success of the Oggy and the Cockroaches TV show I India, its parent company Xilam has licensed out the character in consumer product segment.In a conversation with License India, ...
American brand Ashley, considered to be among the biggest furniture brands globally, is planning to open 100 stores in India over the next few years. The company, which made a debut in India last mont...
An alumnus of The University of Nottingham, Alok Kamat found brand licensing to be the best bet for vertical expansion of his family business, and thus incorporated Alkam License Products ...
Betting on the potential of brand licensing industry, the home appliances manufacturer Usha Shriram has chalked out its expansion strategy. In a candid conversa...
Given the fact that Indian consumer consumes much more local cinema than the Hollywood content, the lack of merchandise based on local content has been puzzling the Indian licensing industry s...
Brainchild of actor and stand-up comedian Gaurav Gera, YouTube and Instagram character Shopkeeper #Haanji Bhenji has been taking up the internet by storm. The character has close to 46,846 subscribers...
The Indian mobile accessories market is set to explode owing to the exponential smartphone sales growth. While the global mobile phone accessories market is expected to reach $107.3 billion by 2022, a...
No questions that eCommerce has been the growth driver in fashion segment that has been dealing with the issues of distribution despite aspirational consumers. Especially in the case...
One of the world`s largest fashion and lifestyle channels FTV has premiered into salon segment in the country, after Real Estate and hospitality. At the moment the brand is in the process of creating ...
Rubans – a brand born out of an amalgamation of creativity and business acumen has bagged the licensing rights of French fashion label Marie Claire for fashion Jewelry. The brand not only in...
Being Human – The Salman Khan Foundation has tied up with Style Quotient Jewellery Pvt. Ltd. to launch an enthralling range of fine diamond Jewelry. 20 per cent of all the Jewelr...
Tangerine, the designer brand for home solutions category, also a part of Indian Home Variations & Distributions LLP, has been appointed as the authorised licensee for Sanjeev Kapoor branded produ...
Talk about Romero Britto, the Brazilian-born and Miami-made iconic pop artist, and all one could think of is bold colours and vivid patterns. The artist catapulted to fame in 1988, when his art was ch...
Be so good that they can’t ignore you – the proverb stands true for Utpatang, a business born out of creativity and sheer passion, that has not only carved a niche for itself, but also gone ahead ...
Despite of being niche of the niche, wall coverings industry gained limelight enough to be on favourites list of consumer product arms of brands who have already explored the million growth prospects ...
As newer properties are premiering in India, a host of licensees want to expand their existing portfolio. But, HM International is in fact dropping some of the properties as it be...
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