Balenzia breaking through the clutter with brand licensing
Talk about socks as a category, and there exist only a couple of brands in organized space. It was the wish to avoid cultter, that inspired Balenzia – one of the premium socks’ brand, ...
  • By - gargi
  • / 4 MIN READ
Tapping organised retail through licensing of Bobbleheads
Miniatures and figurines have been on the priority list of licensors in Indian markets. However lack of awareness about such products is what is acting as impediment to growth of bobbleheads in India,...
CN aiming double digit growth in India through licensing
India's licensing and merchandising arm Cartoon Network is aiming for a double digit growth this year as it partners with some of the biggest brands including Perfetti, Myntra, Unilever, Mondelez and ...
This is why Myntra is an ideal licensee for brands in India
No questions that eCommerce has been the growth driver in fashion segment that has been dealing with the issues of distribution despite aspirational consumers. Especially in the case...
  • By - gargi
  • / 8 MIN READ
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LICENSEES WILL SHORTLY LAUNCH MERCHANDISE FOR ROLL NO 21
LicenceIndia :What are the key trends in the broader licensing industry?Anand Singh :The character-based licensing segment is set to grow aggressively over the next few years, and with increased a...
  • By - gargi
  • / 6 MIN READ